Experience

MedTouch

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2018 - Present

  MedTouch is the marketing and technology partner of choice for the best brands in healthcare. We exclusively serve hospitals, health systems and health plans, supporting them as they help patients and their loved ones navigate the journey to health and wellness. Our 15+ years of experience at the intersection of digital strategy, experience design, and marketing technology brings valuable clarity to complex projects.



Vantage Deluxe World Travel

• United States
• Travel Arrangements
• 100 - 200 Employee

• Director CRM Marketing & New Customer Acquisition

  • Sep 2016 - Jul 2017

  Provide strategic direction and hands-on support to the Circulation, Customer Acquisition, Database and Analytics teams for direct to consumer travel company. Responsible for delivery of offline and online lead generation and qualification strategies across channels. As necessary, manage various vendor partners included database vendor, data capture and processing center and various print vendors. Develop creative briefs to inform and provide direction around goals and expected outcomes for email, direct mail, marketing collateral and webpage design. Perform quarterly strategic review of competition to ensure we remain competitive in the marketplace. Deliver technical requirement to improve upon web development efforts, with focus on the customer experience to ensure customer friendly navigation, form capture optimization, integration of API functionality. Provide and execute upon campaign list selection criteria to build workflows within Adobe campaign. Manage budget, forecast and creation of Proforma around all the above activities. • Directed, executed and optimized the New Customer Acquisition efforts including referral and loyalty programs driving 24% of overall passengers and revenue for the organization• Developed and rolled out referral program KPIs and mapped out strategic plan for overall program enhancement• Improved upon the existing loyalty program reporting providing insights to senior management to improve overall customer experience and customer acquisition • Leveraged insights to map out strategic plan for overall program enhancements tied to ROI• Streamline the customer selection process, by configuring the database and Adobe campaign to identify qualified prospects/customers• Drive the growth of the file leveraging data to support new younger products using existing file and new customer acquisition efforts via list rental, modeling, online lead generation initiatives to deliver qualified leads



Epsilon

• United Kingdom
• Accounting

• Enterprise Relationship Manager, Account Director

  • Nov 2010 - Sep 2015

  Served as primary, trusted contact for the client, responsible for overall client satisfaction and profitability. Acted as client advocate within organization to ensure quality work was delivered in support of client business goals. Managed both delivery and account teams across the organization, including database and digital teams. Provided multi-channel strategic direction based on data within customer insights to drive meaningful, action driven programs designed to drive ROI. Leveraged client relationship to retain existing business and identify incremental sales opportunities. Responsible for contracts, P&L and documentation detailing deliverables for new projects.Clients: PepsiCo, J.Jill, David Yurman and Tory Burch. All had multi-channel approach to driving sales and customer engagement.o Global account ownership for client satisfaction and profitability across all Epsilon product offerings including: relational database operations, campaigns tools set up and execution from database, email set up and deployment via Harmony and ExactTarget™, data append/overlay, segmentation, affinities, predictive model builds, application overlays and Facebook Customer Audience integrationo Provided strategic direction to build multi-channel campaigns and programs to support client business goalso Accountable for marketing operations including: daily delivery of relational database, campaign tools and reporting. Built out and supported quick subscribe URL’s via API integration. ESP integration and deploymento Project management of relational database build, change management scope. Delivered documentation detailing processes and program business rules for overall engagement. Ensured on-time delivery and managed client expectationso Mentored and supervised direct reports and members of cross functional delivery and account service teams across the organization



Mercury Media

• India
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Apr 2009 - Nov 2010

  Plan and deliver Direct Response TV campaigns designed to support customers’ need for lead generation and brand awareness. Includes support throughout the entire program development from creative brief scripting to production, media buying and optimization, through to call center management and fulfillment. Largely focused on lead generation at the top of the sales funnel leveraging conversion and cost per lead data to optimize effectiveness of ad spend. Provide clients with recommendations on nurture programs to further support conversion. Clients: Hoveround, Nuance, Teeter, Philips Lifeline and Zestra. Goal to drive qualified leads that convert and support the sales pipelines.



Cegedim Dendrite

• Senior Client Services Program Manager

  • Apr 2008 - Mar 2009

  Provide marketing program strategy leadership for client teams. Represent the consumer and campaign data to the client so it is leveraged to drive improved results for pharmaceutical clients. Work with Dendrite partner vendors (call center, fulfillment, agencies, etc.) in delivering efficient and cost effective marketing operations management. Partner with Opus Health network to provide Loyalty card adherence and retention programs.Clients: Wyeth, Abbott



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Database Account Manager

  • Jan 2007 - Apr 2008

  Responsible for the maintenance and execution of large relational databases for well-known retailers including Toys “R” Us and The TJX Companies, Inc. Drive database-marketing initiatives including integration with ESP partners to support all marketing efforts. Recommend products and services to ensure the integrity of the database.



The Home Depot

• United States
• Retail
• 700 & Above Employee

• Northwest Division Media Manager

  • Mar 1999 - Jan 2002

  Managed all aspects of print advertising including strategy, planning and execution of newspaper buying, direct mail campaigns, outdoor, sponsorship and yellow pages with the goal of driving sales.• Partnered with divisional advertising and MVP to develop both grand opening and “battle plan” strategies for new and existing stores to drive sales• Primary contact for all divisional advertising requests, including Broadcast, Visual Merchandising, Public Relations, Community Affairs and Credit Marketing• Reviewed, analyzed existing markets yearly to ensure media mix in marketplace is cost efficient while properly targeting customers• Managed success of all print agency vendors; attended NAA Annual Conference (National Newspaper Association)• Negotiated, approved all newspaper contracts in partnership with newspaper agency• Planned, managed advertising budget in excess of $25,000,000 with goal of driving sales via all channels



Country Curtains

• Retail
• 1 - 100 Employee

• Media Planner

  • 2002 - 2002



Target MarkeTeam

• United States
• Advertising Services

• Account Executive

  • Oct 1994 - Mar 1999