Mary O'Broin
President Foodservice Sector at The NPD Group- Claim this Profile
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Bio
Christine Hade
Mary is a strong marketing leader who knows what it takes to build the business and marketing capability. While serving with her on the Schwan's Food Company Marketing Leadership Team, I valued her contributions to increase the impact of marketing and strengthen our talent management. Mary has that great balance of strategy and execution, and leads in an inspiring and genuine way. I value her partnership.
Christine Hade
Mary is a strong marketing leader who knows what it takes to build the business and marketing capability. While serving with her on the Schwan's Food Company Marketing Leadership Team, I valued her contributions to increase the impact of marketing and strengthen our talent management. Mary has that great balance of strategy and execution, and leads in an inspiring and genuine way. I value her partnership.
Christine Hade
Mary is a strong marketing leader who knows what it takes to build the business and marketing capability. While serving with her on the Schwan's Food Company Marketing Leadership Team, I valued her contributions to increase the impact of marketing and strengthen our talent management. Mary has that great balance of strategy and execution, and leads in an inspiring and genuine way. I value her partnership.
Christine Hade
Mary is a strong marketing leader who knows what it takes to build the business and marketing capability. While serving with her on the Schwan's Food Company Marketing Leadership Team, I valued her contributions to increase the impact of marketing and strengthen our talent management. Mary has that great balance of strategy and execution, and leads in an inspiring and genuine way. I value her partnership.
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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President Foodservice Sector
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Mar 2018 - Present
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President, SupplyTrack
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Aug 2015 - Mar 2018
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Principal
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Sep 2014 - Dec 2015
Strategic marketing and business consulting focused on food industry with particular emphasis on foodservice business planning and sales/marketing strategy development Strategic marketing and business consulting focused on food industry with particular emphasis on foodservice business planning and sales/marketing strategy development
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Schwan's Company
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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VP Marketing, Foodservice
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Feb 2012 - Sep 2014
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Women's Foodservice Forum (WFF)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Chair
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Mar 2009 - Apr 2010
I served as Chair of the Board of the Women's Foodservice Forum, the premier leadership development community that empowers women in the foodservice industry to envision and achieve their highest potential - Elevating Women Leaders. I served as Chair of the Board of the Women's Foodservice Forum, the premier leadership development community that empowers women in the foodservice industry to envision and achieve their highest potential - Elevating Women Leaders.
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VP Marketing, Americas
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Jun 2004 - Jun 2009
In this role I was responsible for the Strategic Planning and implementation for the Americas region of Category, Brand and Channel Marketing for all Unilever food brands, including Hellmann's, Knorr, Lipton. I was the foodservice lead on the global Hellmann's brand team responsible for strategy development and execution, brand standards and implementation for Unilever Foodsolutions in all global regions. In this role I was responsible for the Strategic Planning and implementation for the Americas region of Category, Brand and Channel Marketing for all Unilever food brands, including Hellmann's, Knorr, Lipton. I was the foodservice lead on the global Hellmann's brand team responsible for strategy development and execution, brand standards and implementation for Unilever Foodsolutions in all global regions.
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Mondelēz International
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Sr. Director, Marketing
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Jan 2002 - Jun 2004
My initial role at Kraft was Sr. Director, Channel Marketing in the Foodservice Division where I was responsible for Customer and Channel Marketing, Marketing services, Culinary and Research. I subsequently held the position of Sr. Director, Category Marketing where I was responsible for the Strategic planning and execution and P&L delivery for one of two category divisions. My initial role at Kraft was Sr. Director, Channel Marketing in the Foodservice Division where I was responsible for Customer and Channel Marketing, Marketing services, Culinary and Research. I subsequently held the position of Sr. Director, Category Marketing where I was responsible for the Strategic planning and execution and P&L delivery for one of two category divisions.
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Masterfoods USA
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United States
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Appliances, Electrical, and Electronics Manufacturing
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Marketing Manager
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Apr 1999 - Jan 2002
I was responsible for all the Marketing in Foodserivce for all the Mars Brands. I was responsible for all the Marketing in Foodserivce for all the Mars Brands.
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Nabisco
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Consumer Goods
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700 & Above Employee
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Marketing
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1997 - 2000
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Kraft Heinz
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United States
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Food and Beverage Services
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700 & Above Employee
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Marketing
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1985 - 1997
Worked in Finance, Logistics and following completion of MBA moved into marketing role in Foodservice division Worked in Finance, Logistics and following completion of MBA moved into marketing role in Foodservice division
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Education
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University of Pittsburgh - Joseph M. Katz Graduate School of Business
MBA