Experience

Future Beauty Labs

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head of Global Visual Merchandising

  • Apr 2023 - Present



FORMA Brands

• United States
• Cosmetics
• 100 - 200 Employee

• Senior Manager, Visual Merchandising EMEA (Maternity Cover)

  • Jan 2021 - May 2022



Elizabeth Arden

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Manager, Merchandising

  • Aug 2019 - Apr 2020

  • Leads and implements the direction and brand execution of Visual Merchandising for Prestige: Elizabeth Arden & Fragrances estate of 200 stores within the UK and Ireland retail environment and maintaining the highest standards across all stores.• Develop compelling and creative designs of permanent merchandising, retail experience and innovation strategy with the Head of VM whilst managing & coordinating the refits and new door openings closely with retailers and vendors.• Coordinates with the multiple stakeholders & Store Groups on launches, new store builds, refits, moves and closures. • Manages communication through VM Hotlist (builds, refits, moves & closures) across all Store Groups database and communicates to the Field, Sales, the Management and shopfitters. • Directs and interprets brand DNA through designs on non-permanent merchandising (POS) and coordinates production and rollouts with the Marketing team and suppliers.• Oversees NPD launch through duratrans updates and POS on bricks & mortar doors and follow up review of each launch.• Analyses and manages the Prestige and Fragrance visual merchandising guidelines and execution in line with the product launches, Retailer tactical promos and ensures that the brand DNA is reflected all throughout.• Responsible for the management and development of the VM Executive.• Tracks & manages the DME & CAPEX budget cost-effectively while oversees and approves POs.• Creates TOA forms for ELT & Global Leadership Team approval with ROI and P&L which justifies the ROI on builds/ closures/ refits. • Leads &motivates the visual merchandising standards and approves VM guidelines • Liaises with Global team with the VM updates &ensures that the information would be translated and executed locally. • Improves and provides strategic recommendations to the company.• Dynamic understanding of competitors and demographics and analyses retail insights to drive incremental sales Show less

• Visual Merchandising Manager

  • Jun 2016 - Jul 2019

  Prestige Skincare, Color, Fragrance/ Designer & Celebrity Fragrances • Leads and manages the direction, development and focus of the Visual Merchandising for EA & Fragrances and VM Team • Manages the VM of EA & Fragrance Estate of 265 stores within the UK and Ireland. • Designs and coordinates new counters and refits and working closely with Store Groups and shopfitters. • Tracks new builds over last 5 years for return on investment with Finance Department • Coordinates directly with the Managing Director, Marketing, Sales & Store Groups on new store builds, refits, moves and closures. • Updates and cross checks the VM Hotlist (builds, refits, moves & closures) across all Store Groups database and communicates to the Field, Sales, the Management and shopfitters. • Oversees the Prestige & Celebrity Fragrance VM Guidelines & execution and ensures that the brand’s identity is reflected all throughout. • Advises and designs POS for a cohesive execution with the counter build. • Oversees the quarterly duratrans updates and launch execution in store. • Responsible for the management and development of the VM Assistants.• Tracks and manages the DME & CAPEX budget cost-effectively. • Creates TOA forms for ELT & Global Leadership Team approval with ROI and P&L which justifies the ROI on builds/ closures/ refits. • Coordinates with Global team with the VM updates and ensures that the information would be translated and executed locally. • Improves and provides strategic recommendations to the Management on overall Visual Merchandising of the brand. • Dynamic understanding of competitor and demographics. • Supporting Events and Adhoc projects with PR, Marketing & Training for successful Marketing & PR launches, Retailer presentation & consultant engagement. Show less

• Visual Merchandising Executive

  • Oct 2015 - Jun 2016

  • Maintains the EA Estate of 265 stores within the UK and Ireland. • Maintain and update the duratran database for all launch rollouts.• Manage and attend regular meetings with marketing to ensure correct information on Product launches & Promotions are executed within the VM dept.• Assist & attend VM EA Build Installations on site and overnight within UK and Ireland.• Create and present prestige presentations/ VM design proposals alongside the VM Manager.• Create consultant training presentations for Christmas and Training alongside the VM Manager.• Raise PO’s for DME, track and file all DME expenditure, work to monthly/quarterly budget.• Design/contribute Creative solutions for on counter look- glorifier designs/ Promo Tower design solutions• Review and discuss all EA New builds, contribute to the design process.• Manage EA maintenance & snag lists/communicate with Maintenance Team & Field/stores.• Design EA VM Guidelines/update planograms/MTU updates & GWP Guidelines• Responding to calls from the Field requesting Support• Maintain all updates to EA Skincare and Colour MTU’s (Tile requests/updates) and manage in store request list.• Pricing Solutions: SDF/ Strips/ Pricing blocks• Maintain and update Duratran database and create all duratran launch rollouts• Maintain and update EA Prestige Master database for all stores Show less



Valiram

• Malaysia
• Retail
• 700 & Above Employee

• Senior Visual Merchandiser (Regional)

  • Jul 2014 - Jun 2015

  Bath & Body Works • Manages the regional Visual Merchandising & store openings for South East Asia HQ. • Coordinates with LBI BBW International for visual updates, store layout, floorset direction & guidelines on a daily basis. • Ensures standards & guidelines are implemented throughout SEA region. • Plans the VM calendar for new floorset launch dates and schedules logistics for store opening with Store Operations/ Area Managers. • Works closely with the VM Manager and local VMs for sufficient product delivery for each store, both new and already opened. • Coordinates with the Projects team for correct store planning and design solutions. • Liaises with the Creatives Vice President, General Manager & Brand Manager for staff performance and progress • Opened 8 stores in Singapore (1 in July 2014),Macau (1), Malaysia (2), Indonesia (3) & Thailand (1) all from November – December 2014. • Trains local Visual Merchandisers, Area, Store, Assistant Store Managers, Supervisors, and retail staffs for all VM standards & maintenance in the stores. • Ensures correct merchandising of all items following the guidelines & finding solutions for effective VM. • Prepares, allocates and supervises regional budget. • Sourcing for different materials & suppliers to achieve the requirements under a tight budget. • Device strategic planning and floorset execution for new collections within a short time frame. Show less



Club 21 Singapore (part of the Como Group)

• Singapore
• Retail Apparel and Fashion
• 100 - 200 Employee

• Visual Merchandising Executive

  • May 2012 - May 2014

  CK Calvin Klein + Calvin Klein Collection • Co-handles Visual Merchandising & events for North & South East Asia as headquarters. • Develops design from guidelines and implemented through out Singapore. • Merchandises all items following the guidelines & finding solutions for effective VM. • Sourcing for different materials & suppliers to achieve the requirements under a tight budget. BlackBarrett by Neil Barrett (December 2012 - October 2013) • Developing and liaising with London principal for instore designs and other displays. • As Asia Headquarters, developing new visual merchandising & display standards for the brand . • Sourcing for different materials & suppliers to achieve the requirements under a tight budget. • Planning and designing events for new collections through press events & launchings. Show less



Christopher Dumatol

• Interior Designer

  • Feb 2012 - Mar 2012

  Interior Designer for soft finishings and accessories Interior Designer for soft finishings and accessories



ADORA

• Overall Visual Merchandising Assistant

  • Oct 2009 - Feb 2012

  Overall Visual Merchandiser (Givenchy, Chloe, Etro, Neil Barrett, Jil Sander, etc) • Conceptualized window displays & interior visual points every season. • Designed instore & outside the store setup for special brand launchings & events. • Developed new visual merchandising & display standards. • Directed creative strategies that meet tight budgetary and scheduling challenges. • Generated new zonings in the store and to relocate departments for improve customer flow. Show less



Gruppo Espazio

• Manila, Philippines

• Associate Interior Designer

  • Mar 2009 - Sep 2009

  Supported Head Interior Designer on residential and commercial interior design with client’s requirements and budget restraints through design 3D rendering, technical drawings and plans, snags/punch list, material sourcing, and interior styling. Supported Head Interior Designer on residential and commercial interior design with client’s requirements and budget restraints through design 3D rendering, technical drawings and plans, snags/punch list, material sourcing, and interior styling.