Global Marketing Manager

• Oct 2020 - Present

The management of the marketing, for both B2B & B2C brands for TIO International, in our international markets - Australia, New Zealand, UK, Ireland, Nordics, USA & Canada. Responsibilities:-Develop, plan and execute the annual marketing strategy for both B2B and B2C businesses-To implement multichannel campaigns, inline with the business and regional objectives, in order to increase B2B memberships. Marketing channels include; paid digital media, events, third party partnerships, print and email- Be the main point of contact within the business for all marketing and communication requirements- To manage the marketing budget for each region and campaign, review cost-efficiencies and prove ROI, for each marketing channel used.-Increase B2B leads for each region, ensuring they are of high quality.- Management of third party partnerships to benefit members and grow leads into the business.Create, manage and implement a monthly content plan for social media channels, emails, website blog posts and The Community forum.

Marketing Manager

• Oct 2016 - Aug 2020

The management of the marketing for the Lowry Outlet & Gloucester Quays part of Lifestyle Outlets. Working with the centre management teams, internal design team, brand agency and media buying agency. Responsibilities;- To implement multichannel campaigns, inline with the business and corporate objectives, in order to drive footfall and increase sales YOY. Marketing channels include; digital, print, TV, radio, social media and outdoor. - To manage the marketing budget for each campaign, review cost-efficiencies and prove ROI, for each marketing channel used. - Create a monthly content plan, to sit alongside the overarching seasonal campaigns. - Management of social media channels and website to increase followers and visits, ultimately driving footfall and sales in centre. - Management of photo shoots and creation of impactful creative and e-newsletter, to increase data capture. - Develop and maintain relationships with external agencies to ensure that the brand positioning continues to progress through impactful marketing campaigns and the correct media being booked. Achievements;- Centre sales CUM for 2018/2019 10%YOY.- Christmas 2019 campaign: Footfall +22.5% YOY & Sales +7.8% YOY.- Christmas 2019 campaign PR coverage Reach: 121,916,310 & AVE: £66,850.- Winner of the REVO Purple Apple Merit award 2017.- Maintain an average email open rate of 40%

Marketing Executive

• Jan 2014 - Oct 2016

Reporting to the CRM manager for Jacamo, working with teams including social media, buying, merchandising, e-commerce, retail, design and creative. Responsibilities; - To implement individual campaigns from the consumer communications plan, including creative execution, customer selection, test activity and results in order to drive the required sales plan. - To implement the segmentation of the brand database, drive customer programs and improve long term quality and profitability of the customer file. - To implement and result on the discount strategy and plan for the brand. - To work within the investment plan for retention activity, achieved through the creation of a 'new customer' experience program, which builds a relationship with a new customer to increase AOV, second order rate and ROI. - Assumed responsibility of budget for own product portfolio, reporting actuals against forecast and managing variances within tolerances. - Ensure that all offline creative adhered to brand guidelines and that all marketing channels where in sync with their promotional messages. Achievements;- Implementation of the ‘new customer’ experience program across other brands within the business (Simply Be, Fashion World & JD Williams).- Increase of average order value by 6%.- Reduction in turn around time of direct mails to customers by 50%.

Area Marketing Co-ordinator

• Jan 2013 - Jan 2014

Restaurant chain incorporating Chiquitos, Frankie & Bennies etc, with £532.5 Million annual turnover, and a profit of £ 64.6 million (2012 results)Responsibilities;- Implementation of national & localised marketing campaigns. - Increase brand awareness for 15 restaurants across the North West of England & Belfast - Development of relationships with local businesses and event coordinators to ensure maximum exposure such as Southport food and drink festival, student fairs & local radio stations. - Marketing of new restaurant openings and re-launching of newly refurbished restaurants, to increase footfall and sales. - Develop relationships with different media outlets to help promote the brand on a minimum budget, with brands such as City Sight Seeing bus company, Trinity Newspaper group and Bee Radio Blackburn. Achievements;- Increased responsibility from 9 to 11 restaurants.- Increase of sales by 1.8% above the budget set for the North West & Belfast restaurants.- Turned two restaurants from loss making restaurants to breaking even.

Waitress

• Nov 2007 - Jan 2013

External Public Relations & Marketing Intern

• May 2011 - Sep 2011

APMG specialise in the provision of high-quality accreditation and certification within knowledge based industries, such as aerospace, IT and other management disciplines. Responsibilities; - Organising of the annual Best Practice Showcase, with 10 sponsors and over 250 delegates from across Australia, New Zealand and South East Asia. - Liaising with key members of parliament to attend the show case as key note speakers.- Organising the itinerary of the day using a mixture of speakers and workshops, ensuring that both the delegates and sponsors of the event maximised the opportunity of attending the event. Achievements;- Event stayed within budget.- Sponsors of the event signed up to sponsor the 2012 event.

Marketing And Public Relations Intern

• Jul 2008 - Jul 2008

UKAS is the sole national accreditation body recognised by the UK government to accredit organisations such as BSI to ISO series of standards. Responsibilities;- Assisted in organising and hosting a PR awareness event at the House of Lords. - Liaising with co-hosts at the venue and organising communication packs to be given out at the event. UKAS is the sole national accreditation body recognised by the UK government to accredit organisations such as BSI to ISO series of standards. Responsibilities;- Assisted in organising and hosting a PR awareness event at the House of Lords. - Liaising with co-hosts at the venue and organising communication packs to be given out at the event.