Experience

Association for Health Care Resource & Materials Management (AHRMM)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Field Engagement Senior Specialist

  • Jun 2023 - Present

• Field Engagement Specialist

  • Nov 2018 - Jun 2023

  ● Project manage Association’s advocacy messaging, deliverables, and thought leadership to the field (members and non-members), and other strategic stakeholders via marketing pieces, publications, white papers, social media and email communications, and on the website.● Collaborate on annual communication and marketing strategy for Association by working cross-functionally with marketing team and membership specialist.● Serve as liaison for the young professionals committee to support education, and the creation of programs and initiatives with a strong focus on building and developing membership benefits for early careerists to ensure a workforce of the future strategy.● Managed and implemented all aspects of conference & exhibition print and digital marketing; project managed creation of conference website and registration, deliverables for sponsors and advertisers, as well as email communications.● Project manager for collaborative initiative microsite that connects health care providers with alternate suppliers for PPE. Show less



American Library Association

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Marketing, Booklist Publications; Contract

  • Jun 2018 - Aug 2018

  • Coordinated webinar production. Responsibilities included: communication with stakeholders, updating brand assets, and newsletter production. • Assisted with updating CRM (MagHub). • Updated marketing materials, including PowerPoints and branded artwork. • Coordinated webinar production. Responsibilities included: communication with stakeholders, updating brand assets, and newsletter production. • Assisted with updating CRM (MagHub). • Updated marketing materials, including PowerPoints and branded artwork.



Chicago Review Press

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • Feb 2007 - Mar 2018

  • Developed and executed national marketing campaigns for more than 60 new products annually. Responsibilities included: setting total marketing budget, planning trade and consumer advertising locations, and collaborating with internal publicity group regarding planned traditional and social media rollout and coverage for each product. • Managed ongoing B2B and B2C marketing promotions for a back catalog of over 900 products with retail and distribution customers including Amazon.com, Barnes & Noble, Apple, and Ingram. • Coordinated company's presence at over 40 B2B and B2C trade shows and sales meetings, including creation of sales and marketing materials, booth design, and attending the shows and meetings. • Targeted consumers with product previews to encourage feedback and discussion. Worked with creative teams for the creation of direct marketing materials, such as readers’ guides, flyers, postcards, and buttons, to complement product. • Collaborated with production and design on print and online advertising for launch of new products as well as targeted branding opportunities to trade customers and consumers. • Participated in the selection of and preliminary sales strategy for lead titles. Maintained cross-department communication on the key products and messaging for each sales season to ensure consistent messaging for advertisement, sales presentations, and trade shows. • Co-designed and launched Chicago Review Press’s social media presence (blog, Twitter, Facebook, Instagram); managed all social media sites. • Spearheaded the redesign of company’s website to modernize the look, to streamline the update of data from a manual submission to a data feed, and to drive additional revenue through direct to consumer sales. Show less



Holt McDougal

• Evanston, IL

• Sales Assistant

  • Jun 2006 - Feb 2007

  • Managed communication with and between customers and sales representatives, including responding to sales inquiries, input of sample requests, and sales lead generation. • Coordinated preparation of sales and marketing tools in response to sales force’s needs. • Prepared cost proposals and direct customer mailings. Designed invitations for sales events and presentations. • Managed communication with and between customers and sales representatives, including responding to sales inquiries, input of sample requests, and sales lead generation. • Coordinated preparation of sales and marketing tools in response to sales force’s needs. • Prepared cost proposals and direct customer mailings. Designed invitations for sales events and presentations.



Sourcebooks

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Sales Assistant & Online Coordinator

  • Feb 2004 - Jun 2006

  • Oversaw sales, merchandising, and data distribution to customers and distribution clients, including Amazon.com and Barnes & Noble. • Assisted in the creation and implementation of sales reporting processes using Microsoft Office and Filemaker Pro to track sales to retail customers as well as point of sale numbers to consumers. • Coordinated companywide sales meetings—including researching locations for meetings, hotel and room reservations, and sales presentations. • Developed and implemented marketing plans for print and online advertising and promotions for more than 100 titles annually. Show less