Experience

Planned Parenthood of Illinois

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Marketing and Communications

  • Jun 2022 - Present

• Publicist and Senior Marketing Manager

  • Mar 2022 - Present

• PR and Marketing Lead

  • Dec 2019 - Mar 2022

  Proactively pitching and securing a wide range of advocacy and health care stories in media outlets across Illinois; creating media strategies; media training interviewees; handling crisis rapid response messaging Writing skills include speeches for President and CEO; OpEds and LTEs for board members and volunteers, talking points for intervieweesPlanning and implementing numerous virtual events; promoting education and election issues panels among other PPIL events; coordinating in-person press conferences and eventsStarting PPIL blog; strategizing content and ghostwriting postsForging collaborative relationships with sister organizations for effective cross-promotionsCreating and implementing statewide digital and traditional marketing tactics and ad campaigns for advocacy/public policy, health care services and health centers Show less



Brava Public Relations/Brava Arts Marketing

• Owner

  • Jun 2000 - Mar 2021

  As a public relations and marketing professional with over 20 years of experience working with nonprofits, I offer strategic planning skills, strong media relationships and meaningful and on-brand storytelling to increase public awareness and excitement for your organization. Using creative thinking, I enjoy strategizing and implementing ways to innovatively garner positive attention from both the media and the target audience. I am a high-energy problem solver who is as comfortable as a leader as being part of a team, and I find joy in new challenges and experiences. Current and recent BAM client highlights include: Chicago Symphony Orchestra (2016 to present) - securing media coverage for 15-20 Symphony Center Presents Jazz Series concerts annually; coordinating interviews for celebrity musicians Planned Parenthood of Illinois (PPIL) (2018 to 2019) - securing media coverage statewide for its public policy, health care and advocacy work; spearheading crisis management Season of Concern (2019-2020) - partnered on 2020 rebrand; created full digital and traditional marketing, PR and social media plan, wrote marketing copy including unique tagline “Sometimes you really do break a leg” Statue Stories Chicago (2015 to 2018) Assisted with 2015 launch of first U.S. city to house project; Established media interviews with world-renowned writers and actors; Proactively pitched and secured media stories; Created year-long marketing strategy;Conceived and produced two Chicago Ideas Week workshops (2017 and 2018);Coordinated with Chicago Park District communications team; Created and update social media toolkit for cultural partners to utilize Village of Homewood (pop. 19,000) (2012 to present) - pitching media coverage for 10-12 annual Special Events; advising on marketing strategies. Orchestrated WGN-TV’s 2018 Block Party in Homewood; provided social media content for events; created, produced and publicized the 2019 10-part HomeSweetHomewood podcast Show less



SHOUT Marketing and Media Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founding Partner

  • Jan 2008 - Jan 2010

  Worked on creating a 501(c)3 to assist non-profit theater companies and artists with publicity and marketing expertise. Worked on creating a 501(c)3 to assist non-profit theater companies and artists with publicity and marketing expertise.



Carol Fox & Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account executive

  • Dec 1995 - Jun 2000

  Worked as a publicist with a variety of Chicago dance, music and theater organizations as well as with performing artists. Worked as a publicist with a variety of Chicago dance, music and theater organizations as well as with performing artists.