Experience

Americas Market Intelligence

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager - External Consultant

  • Feb 2015 - Present

  Project Manager Finished Lubricants 2021 (Argentina, Chile, Panama) Project Manager Visa GaC 2021 (Argentina, Chile, Colombia, Costa Rica, Panama, Peru, Puerto Rico) Project Manager Finished Lubricants 2020 (Argentina) Consulting work on numerous Payment Industry Projects 2017-2020 Project Manager for the 2017 Professional Hair Care Market Research Project (Mexico) Project Manager for the 2016 Professional Salon Hair Care Market Research (Mexico, Argentina and Spain). ➢Report to Practice Manager, supervise the project team in the identification and recruitment of stakeholders to participate in market research interviews ➢ Development of the Interview Guides for each industry segment ➢ Actualization of market database for brands and categories in Latam ➢ Elaboration of the research reports for the territories of reference including all salient data regarding trends and 5 year market outlook Responsible for the 2014 and 2015 Professional Hair Care Category Market Research for Argentina. ➢Identify the leading consumer trends in the Professional Hair Care industry, as well as aggregate information on category size, segment size, segment growth drivers, and market share ➢Identify and recruit stakeholders (local and multinational manufacturers, Salon Owners, Trend Setting Stylists) to participate in market research interviews, write reports Responsible for the research, translation and production of bi-monthly Intellectual Property and Patent news reports (SP>EN and PT>EN) covering Latin America, for all market verticals. Project Manager for the 2015 Industrial Lubricants Market for US & Canada for the procurement process for acquisition of industrial lubricants in the Mining Industry, (Metal mining, Fuels and Non-metal Minerals and Quarrying; Mobile Mining Machinery or Non-mobile Mining Equipment and machinery; for underground and open pit mining). Identify and interview key experts in the market including interview reports. Show less



Language Services

• Freelance Translator SP>EN (US)

  • Mar 2015 - Present

  I am actively working as a full time Free Lance translator (SP>EN) for several global and local agencies, in addition to direct clients. My specialties include Medical, Financial, Valuation, Marketing, Advertising, Entertainment, Legal, IT and others. I also provide transcription services with emphasis in Pharmaceutical Interviews and Market Research. When I receive your source document, I will read it prior to translation. I will translate it, spell check, run QA and then carry out my personal QA tool. If I am unfamiliar with a term or subject area, I investigate it until I am comfortable enough to translate it. My production is 2,500 words/ day and up, depending on the subject matter. CAT Tools: Memsource, Trados, SDL Cloud, Fluency, WordFast Pro, among others Software: Microsoft Office (Word, Excel, Powerpoint) Adobe Acrobat. Show less



Keystone Marketing

• Pakistan
• Leasing Real Estate
• 1 - 100 Employee

• Senior VP Sales

  • Apr 2009 - Feb 2018

  - Agent for Studio Pets by Myrna; responsible for distribution strategy in Latin America - Sub-agent for Celebrity Icons by Sid Maurer for Museum Masters International - Agent for Garfield for Paw's Inc since 2009 - Ford Motor Company Global Licensing Program in Latin America, for Brazil, Argentina and Chile, accumulating contract sales in excess of U$S 600,000 in first year of sales. - Development of royalty collection alternatives to continue licensing operations since Argentine Government Foreign Currency Law (2011). - Developed and negotiated financially viable commercial proposals between 16 Brand Owners and multiple Licensees. Moderator at LIMA University 2010- Licensing in Latin America and creation of a panel of the leading Licensing experts from Mexico, Brazil, Central America, Chile and Argentina. External consultant for Global Brands Group, responsible for the Latin American execution of the 2010 South Africa FIFA World Cup Official Event Stores at Walmart. Show less



Human Touch Translations Ltd.

• Senior Account Executive

  • Dec 2013 - Mar 2015

  ➢ Creation of the 360 degree Secure Cyber Chain of Custody strategy for translation of confidential documents ➢ Vetting and selection of partners for strategic alliances with e-discovery and digital rights management firms ➢ Development and execution of Company's Social Media Marketing Program ➢ Working knowledge of Wordpress, Mailchimp, HTML, Rss template and campaign implementation ➢ Author of Corporate News for Website ➢ Experience using SalesForce.com, Data.com, and Hoover's ➢ Creation of the 360 degree Secure Cyber Chain of Custody strategy for translation of confidential documents ➢ Vetting and selection of partners for strategic alliances with e-discovery and digital rights management firms ➢ Development and execution of Company's Social Media Marketing Program ➢ Working knowledge of Wordpress, Mailchimp, HTML, Rss template and campaign implementation ➢ Author of Corporate News for Website ➢ Experience using SalesForce.com, Data.com, and Hoover's



Global Brands Group Pte. Ltd.

• Vice President, Latam

  • Dec 2004 - Mar 2009

  • Co-Leader of the “FIFA World Cup 2010 South Africa Official Event Store” global partnership with Walmart, creating retail sales in excess of U$S 500MM WW • FIFA World Cup Event press conferences in Brazil and Mexico, including Official Trophy transfer and security, Press kit development and press coverage in national media (TV, newspapers, magazines, radio). • Led a Regional Sales team to close FOB Sourcing, Local Production and Regional Distribution Licensing contracts to generate $44MM in retail sales for the FIFA 2010 World Cup Official Event Stores in Latin America • Pioneered the licensing of the FIFA World Cup 2006 Germany Official Event Store Designation, opening 890 doors in Latin America, 30 doors in South Africa and supervised the Asian territory Event store implementation. - Developed and implemented the FIFA Beach Soccer World Cup on-site Venue store in 2005/6/7. - Effectively sold in the 2007 FIFA Men's U-20 World Cup Canada Official On-Line store , in addition to various licenses for the event. - Execution of the Latin American Road Show of WW Licensed products to the Walmart stores and executives in 2009 including press conference production with Winner Trophy presence and security. Show less



Warner Bros. Entertainment Group of Companies

• General Manager

  • Oct 2000 - Nov 2004

  • Reached the annual budget of U$S 5MM 2001 in an extremely recessive economic environment • In 2002, revenue growth net of inflation was 32% in local currency: • Exceeded the 2003 annual budget, in spite of a change in revenue recognition methods. • Recovered U$S 1MM in revenue that had gone to write off • Develop of Style Guides and Supervision of Brand Standards implementation • Reached the annual budget of U$S 5MM 2001 in an extremely recessive economic environment • In 2002, revenue growth net of inflation was 32% in local currency: • Exceeded the 2003 annual budget, in spite of a change in revenue recognition methods. • Recovered U$S 1MM in revenue that had gone to write off • Develop of Style Guides and Supervision of Brand Standards implementation



Kellogg Company (Argentina)

• Marketing Director

  • Feb 1998 - Sep 2000

  • Developed and managed new product launches (Special K, Frosted Flakes Caramel Flavor) exceeding first semester sales forecast by 10% • Management of Bulk Cereal Sales and Character licensing worth U$S 5.5MM • Crisis Management spokesperson for Press, ONG’s (Green Peace), Government Authorities (INAL; COPAL; SENASA) • Responsible for brand positioning consolidation, market share growth, communication campaigns and nutrition programs across the region. Local development and launch of Caramel flavored Frosted Flakes. • Frequent regional business stand in for General Manager • South American Growth Plan Project Leader (McKinsey Consulting) Show less



Alimentos Pilar

• Marketing Manager

  • May 1996 - Jan 1998

  • Established the Marketing Department and its integration into the technical, manufacturing and sales areas • Successful management of 4 distribution channels (distributors, mass market, feed dealers and veterinary channel) reaching or exceeding established sales budgets and Market Share • Development of a strategic distribution alliance to enter the veterinary channel with a premium product line, achieving incremental sales of U$S 2.3MM • Creation of sales incentive programs for Distributors and Feed Dealers, exceeding sales plan by 17% Show less



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• VP Communications-Retail Banking

  • Aug 1990 - Apr 1996

  • Marketing Budget responsibility of US$ 30MM. Project leader for implementation of the Citicard Banking Center, including supplier selection, contract negotiation, internal and external marketing communication material development and execution management to meet Corporate Standards • Head of Re-engineering team for the payment process restructure, generating savings of US$ 1.4MM • Diners Travel Business Manager (1981-1983). By outsourcing the consumer tourist travel segment (JV with Furlong-Fox Travel) and servicing Corporate Travel via the Diners Club Corporate Card Accounts, expense control and account acquisition moved this department from annual losses of US$ 200M to breakeven in the first year of operation. - Responsible for negotiation and execution with Sprint Communications for the Diner’s Club Calling Card, including marketing communication development, pricing, benefits and exclusivity. Show less



Refinerias de Maiz (today Unilever)

• Product Marketing-Hellmann's and Mazola Brands

  • 1986 - 1990

  Brand Management, New product launches, product relaunches. Brand Management, New product launches, product relaunches.