Experience

Palace Pointe

• United States
• Entertainment Providers
• 1 - 100 Employee

• Palace Promotions and Marketing Director

  • Jan 2022 - Present

  Roxboro, NC Creating the best public and private experiences for visitors that come to Palace Pointe. From inside/outside lead generation, promotions, details and decorations, and catering. Involved in every detail from the initial lead and sale, to the moment the customer walks in the door to the minute they leave. With 8 venues under one roof, every customer experience is different due to age groups and demographics. Giving it maximum effort to attend to every detail to make the user experience the best… Show more Creating the best public and private experiences for visitors that come to Palace Pointe. From inside/outside lead generation, promotions, details and decorations, and catering. Involved in every detail from the initial lead and sale, to the moment the customer walks in the door to the minute they leave. With 8 venues under one roof, every customer experience is different due to age groups and demographics. Giving it maximum effort to attend to every detail to make the user experience the best it can be. • Oversee the planning and execution of events for businesses, organizations, schools, and general public. Plan and coordinate accommodations, venues, staffing, catering, and equipment for sound/video. Manage budget and negotiate pricing with vendors and customers. Productive relationships with customers, vendors, and sponsors. • Promote all events on digital channels, newspaper, magazines, radio, movie screens, internal TV’s and signage for all venues (bowling, rollerskating, movies, restaurant, tavern, billiards, arcade, and party central) • Manage teams for internal Party Central department; process workflows and customer experience, inventory supply. • Sell, design and launch advertising campaigns shown on movie theater screens and venue TVs for internal and external customers. • Start up large format in-house print shop for internal signage development, customer merchandise sales and party package upsell items. Show less



Carolina Pride Carwash Systems & Solutions

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Feb 2015 - Jan 2022

  Timberlake, NC • Design and produce marketing deliverables for over 1500 car wash customers: local and national. • Develop POP displays for internal and external customers, while keeping up on signage compliance and industry trends. • Team with executives, managers, and designers to produce corporate video and graphic collateral in keeping with brand guidelines. • Prepare annual $50K marketing budget for advertising plans; design and implement ad campaigns via electronic, print, and video… Show more • Design and produce marketing deliverables for over 1500 car wash customers: local and national. • Develop POP displays for internal and external customers, while keeping up on signage compliance and industry trends. • Team with executives, managers, and designers to produce corporate video and graphic collateral in keeping with brand guidelines. • Prepare annual $50K marketing budget for advertising plans; design and implement ad campaigns via electronic, print, and video channels. • Spearhead an in-house large format print department with close to a $100K budget to research, purchase, install, and train on equipment. • Redesign and maintain corporate B2B and customer B2C websites to generate new leads. • Consistently brand corporate OEM equipment packaging. • Develop trade show materials, booth displays, and attend events to maintain customer relationships. • Establish creative department workflows and policies, hire and train new employees and interns. Manage subscription based and internal art libraries, Adobe app licensing, digital file organization, and computer equipment needs. Show less



2nd Floor Design

• Freelance

  • Sep 2007 - Feb 2019

  Hurdle Mills, North Carolina, United States • Wearing many hats as a creative director, designer, copywriter, photographer, sales rep, accountant, and tech support. • Specialize in magazine design, along with a wide-range collateral ranging from logos to annual reports, catalogs, ads, flyers, eBooks, websites, and more for high-profile clients and small businesses.



Pilot Media Solutions | The Virginian-Pilot

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Editorial Designer - Portfolio weekly

  • Jun 2005 - May 2007

  Norfolk, Virginia, United States • Time-sensitive design and production of a wide variety of editorial layouts and print ad campaigns for Port Folio Weekly, Tidewater Parent, VOW, and Special Sections. • Collaborated internal and external relationships with clients, account reps, and colleagues to accomplish goals and maintain production schedules.



iGetSmart.com

• Graphic Specialist

  • Feb 2001 - Jan 2003

  Norfolk, Virginia, United States • Prepared web images for online graphic and fulfillment solutions. • Worked closely with internal IT development teams to create new process flows for developing automated print-on-demand collateral. • Supported print vendors/service providers in helpdesk.



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Advertising Manager / Specialty Products

  • Oct 1998 - Feb 2001

  Falls Church, Virginia, United States • Managed contract of spokesperson James Earl Jones, to ensure continuity of all brand messaging and to ascertain public appearances maximize advertiser appreciation and image development. • Developed and implemented communications programs for TV, radio, internet, direct mail, CD-ROM, and print mediums, including executing advertising campaigns from initial conception and creative briefs through production and final delivery. • Managed media relations and advertising agency account… Show more • Managed contract of spokesperson James Earl Jones, to ensure continuity of all brand messaging and to ascertain public appearances maximize advertiser appreciation and image development. • Developed and implemented communications programs for TV, radio, internet, direct mail, CD-ROM, and print mediums, including executing advertising campaigns from initial conception and creative briefs through production and final delivery. • Managed media relations and advertising agency account executives on strategic planning, media planning, buys, barters, focus groups, and sponsorships. • Executed marketing plans, media alerts, plan/track budgets, and analyzed post-campaign results.

• Senior Art Director

  • Sep 1996 - Oct 1998

  Falls Church, Virginia, United States • Tasked with designing corporate sales presentations, logos, brand identity guidelines, direct mail, signage, sales collateral, newsletters, posters, and directing photography sessions. • Produced speaker support materials for high-level executive conferences and company-sponsored events. Assisted special events manager in planning/organizing executive and employee events/awards banquets, as well as buying and branding collateral for incentives programs. • Managed internal graphics… Show more • Tasked with designing corporate sales presentations, logos, brand identity guidelines, direct mail, signage, sales collateral, newsletters, posters, and directing photography sessions. • Produced speaker support materials for high-level executive conferences and company-sponsored events. Assisted special events manager in planning/organizing executive and employee events/awards banquets, as well as buying and branding collateral for incentives programs. • Managed internal graphics department employees, updated computer equipment, maintained printer/vendor relations, and directed workflows for freelance graphic designers as needed.



John Harland Check Printers

• Art Director

  • Oct 1991 - Sep 1996

  Essex, Maryland Crafted multimedia computer presentations, brochures, posters, and company annual reports for internal and external clients; Created new product developments and procedures, client/customer relations and supervised department team.



The Miller Group Ad Agency

• Junior Designer

  • Dec 1989 - Oct 1991

  Baltimore, Maryland, United States Assisted in producing print and television media advertisements, radio campaigns, brochures, logos, direct mail, maps, and TV storyboards for B2C clients.



Park Sign Company

• Graphic/Prepress Artist

  • Sep 1988 - Dec 1989

  Baltimore, Maryland, United States Trained in all phases of graphic production for silkscreen preparation and operation. Specialty items included bus kings, billboards, display kiosks, and tradeshow booths.



City Paper

• Production Artist

  • Sep 1987 - Sep 1988

  Part-time position working on production of mechanicals for weekly newspaper advertisements.