Experience

Delta Children

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Director E-Commerce Strategy

  • Aug 2021 - Present



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Buyer (Baby Gear and Toys)

  • May 2019 - Mar 2020

  • Created annual promotional strategy including key time periods such as Q4 deals. Led team on implementing resulting in growth and increase of new customer acquisition to category. • Lead Pan EU negotiator on annual terms agreement with top global vendors. Collaborated with internal EU buyers to ensure key asks were obtained and achieved overall improvement in profitability across the EU. • Implemented launch of new relevant selection across gear category to address selection gaps and acquire customers from competitors resulting in incremental revenue. • Secured cost savings and increased profitability with key vendor by shifting to FOB model on top selection with view to continue with further selection.

• Buyer, Jewelry

  • May 2018 - Apr 2019

  • Analyzed and provided weekly summary of key pricing drivers to senior leadership for jewelry category. Teams were able to quickly implement strategies and change trajectory to mitigate future risks across the EU. • Created deal strategy across Pan EU jewelry utilizing historical data of past performances. Managed team of Buyers and Brand Specialists to execute plan resulting in growth and improvement in profitability and revenue.• Developed and collaborated with key vendors to shift to direct fulfillment model on high value items resulting in cost savings and minimized inventory risk to Amazon as well as improved customer experience. • Mentored team of 3 Brand Specialists to improve key Buyer skills including negotiation and P&L management.

• Buyer, Footwear

  • Feb 2016 - Apr 2018

  • Collaborated with Head of EU New Brands and led negotiation to sign new key brands with projected incremental revenue. This contributed to closing the gap on missing selection based on marketplace and trend analysis. • Enhanced forecasting accuracy and minimized stock risk by implementing weekly strategic reviews with In-Stock Teams. This ensured full visibility for all teams on key initiatives and improved efficiency on order placing and inventory returns. • Managed re-classification of fast-moving footwear categories in browse and search to enhance customer experience, achieving growth. Shared best practices with Site Merchandising team to improve overall process and minimize manual work.

• Buyer, Jewelry

  • Sep 2012 - Jan 2016

  • Raised profile of Amazon jewelry category by creating and launching designer jewelry store showcasing global jewelry designers, both established and up and coming. Collaborated with internal PR teams to acquire coveted editorials in Elle magazine to announce launch. Established strong relationships with 40 luxury, premium and fashion brands across jewelry. • Negotiated annual terms across 8 jewelry vendors through costs reductions, increased marketing budget and further participation in internal programs to drive growth. Achieved improvement in profitability. • Managed designer brands initial participation in promotional activity, including Black Friday, to strategically increase revenue by utilizing the high level of traffic during these key time periods, resulting in incremental revenue during Q4 deals.



House of Fraser

• United Kingdom
• Retail
• 700 & Above Employee

• Buyer, Handbags

  • May 2011 - Oct 2011

  • Managed the buying strategy for the department and team of three assistant buyers• Created and executed business plans with key brands • Built cross – functional relationships with the buying office and stores• Coordinated marketing events with internal teams to launch new brands and collections • Managed the buying strategy for the department and team of three assistant buyers• Created and executed business plans with key brands • Built cross – functional relationships with the buying office and stores• Coordinated marketing events with internal teams to launch new brands and collections



Sabbatical

• Business Consulting and Services
• 1 - 100 Employee

• Hong Kong

  • Mar 2009 - Apr 2010



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Buying, Accessories and Footwear

  • Oct 2006 - Feb 2009

  • Managed of the buying strategy for small leather goods, belts, jewelry and headwear• Coordinated with Vice President on children’s and licensed categories buying strategy during Buyer’s maternity leave• Created footwear training manual for all stores (Global Innovation Award Nomination) • Managed of the buying strategy for small leather goods, belts, jewelry and headwear• Coordinated with Vice President on children’s and licensed categories buying strategy during Buyer’s maternity leave• Created footwear training manual for all stores (Global Innovation Award Nomination)