mary ellen muckerman

Senior Consultant at Pinnacle Performance Group
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US

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Jascha Kaykas-Wolff

When you search on google for the 'Perfect Archetypal CMO' you should get a link to Mary Ellen's profile. She's an amazing marketer and people manager. Her teams consistently have the highest engagement scores in the company and have understood and measurable impact on the business. Quite possibly one of the best listeners in the business she's always able to understand the needs of her team & peers and use that understanding to drive smarter alignment and better impact.

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Credentials

  • Facilitation Masterclass
    The Conversation Factory
    Dec, 2022
    - Nov, 2024
  • Integrated Team Coaching
    New Ventures West
    Dec, 2020
    - Nov, 2024

Experience

  • Pinnacle Performance Group
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • Dec 2022 - Present

      I collaborate with leaders and teams to activate strategic initiatives through new ways of working that last. I collaborate with leaders and teams to activate strategic initiatives through new ways of working that last.

  • Self-Employed
    • Brand and Culture Strategy Consultant
      • Jan 2021 - Dec 2022

      My focus: the HOW that powers the WHAT. I work with organizations to help them be more intentional about their identity and culture — to understand the current state, define their desired experience, and design programs and practices to bridge the gap and enable employees, teams and communities to thrive. My focus: the HOW that powers the WHAT. I work with organizations to help them be more intentional about their identity and culture — to understand the current state, define their desired experience, and design programs and practices to bridge the gap and enable employees, teams and communities to thrive.

  • Mozilla
    • United States
    • Software Development
    • 700 & Above Employee
    • Culture & Identity Executive / Interim CMO / VP of Brand Engagement
      • 2014 - 2020

      As a senior leader and influencer of culture and identity for Mozilla, I was focused on building an internal cultural operating system to empower teams to do their best work by delivering business results and demonstrating shared behaviors. Prior to taking the leadership role as a Culture & Identity leader in 2020, I served as the Interim Chief Marketing Officer where I was also a member of the Executive Steering Committee charged with pivoting the organizational business and culture strategy during the COVID-19 pandemic. I originally joined Mozilla in 2014 as Vice President of Brand Engagement where I led global brand strategy, brand marketing, creative, and audience insights teams. ⭐ Notable Contributions ⭐ ➠ Designed and facilitated a participatory process for over 30% of the organization to directly contribute to the foundation of the cultural operating system, which informed the culture and identity annual KPI. ➠ Led the insights strategy to identify the Conscious Chooser target audience, focusing product development and marketing investments. ➠ Created the company’s “Internet Health” positioning that guided the development of multiple programs, publications, and campaigns. ➠ Initiated Mozilla’s Open Design Process. ➠ Co-produced 8 bi-annual Mozilla “all-hands” events. Show less

  • Wolff Olins
    • United Kingdom
    • Design Services
    • 100 - 200 Employee
    • Global Principal, Head of Strategy / Strategy Director
      • 2008 - 2014

      While at Wolff Olins, I opened and led the San Francisco office, and managed and mentored US-based team of 15 brand strategists. I also led brand strategy, narrative, and programs focused on culture, capability, offer, and communication strategy for clients that included the Smithsonian Institution, Google, DreamWorks Animation, Target, and Mozilla. While at Wolff Olins, I opened and led the San Francisco office, and managed and mentored US-based team of 15 brand strategists. I also led brand strategy, narrative, and programs focused on culture, capability, offer, and communication strategy for clients that included the Smithsonian Institution, Google, DreamWorks Animation, Target, and Mozilla.

  • Condé Nast
    • United States
    • Media Production
    • 700 & Above Employee
    • Director of Consumer Insights
      • 2006 - 2007

      As a member of the Portfolio launch team, I pioneered a new center of excellence, designed proprietary quantitative and qualitative research studies, and optimized client marketing and advertising strategies. As a member of the Portfolio launch team, I pioneered a new center of excellence, designed proprietary quantitative and qualitative research studies, and optimized client marketing and advertising strategies.

  • Target
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Director
      • 1996 - 2006

      During my tenure at Target, I held instrumental roles for Target Stores and Marshall Field’s lines of business. While at Target, I launched the Marketing and Guest Insights Center, a multi-disciplinary team and practice that leveraged secondary, competitive, and trend research to inform business and marketing strategy. I also pioneered product development processes and marketing programs with external designers such as Isaac Mizrahi, Cynthia Rowley, and Todd Oldham. At Marshall Field's, I led the marketing, advertising and loyalty programs and teams. Show less

Education

  • Miami University
    Bachelor of Science (B.S.), Marketing & Retail
  • University of Minnesota-Twin Cities
    Masters of Liberal Studies

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