Mary Eckenrode
Project Manager at Full Picture Marketing, LLC- Claim this Profile
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Bio
Experience
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Full Picture Marketing, LLC
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Advertising Services
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1 - 100 Employee
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Project Manager
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Jul 2013 - Present
Wrote press materials including media alerts, pitches, press releases. Created strategic press plans for multiple clients.Day to day client contact, including daily updates, monitoring client business, competitors and industry landscape, providing clips, in-depth coverage analysis reports for client partners.Built and maintained strong relationships with lifestyle, fashion, hospitality and entertainment media. Wrote press materials including media alerts, pitches, press releases. Created strategic press plans for multiple clients.Day to day client contact, including daily updates, monitoring client business, competitors and industry landscape, providing clips, in-depth coverage analysis reports for client partners.Built and maintained strong relationships with lifestyle, fashion, hospitality and entertainment media.
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Taylor Global Trade
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Business Development Manager
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Nov 2014 - Oct 2015
- Wrote press materials including media alerts, pitches, press releases, media kits, Q&A documents, creating shot sheets and slates.- Day to day client contact, including daily updates, monitoring client business, competitors and industry landscape, providing clips, in-depth coverage analysis reports for client partners on monthly basis.- Created local and national media lists relevant to each client partner and/or specific program.- Built and maintained strong relationships with lifestyle, sports and entertainment media.- Proactively pitched regional/national/major market media and earned client placements in top outlets including Los Angeles Times, MORE, In Touch Weekly, Us Weekly, E!, Access Hollywood, Fox Sports Radio, ESPN.
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Education
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La Trobe University
Bachelor's degree, Business/Commerce, General