Mary Dudley
Creative Content Specialist at Valcom Inc- Claim this Profile
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Bio
B.J. Talley
Mary is an enthusiastic and skilled communicator who, while working at Exelis, distinguished herself in local and international media relations. In addition to strong media and community relationships in the Roanoke and SW Virginia region, Mary also has an excellent network of U.S. and international journalists in the aerospace and defense industries. She is adept and both internal and external communications and most recently served as the lead on-site communicator for one of the largest manufacturing facilities within Exelis. I'd highly recommend her!
Tim White
Simply put, Mary does it all! Mary effectively managed media relations, local through international, for the Night Vision business of Exelis. She built deep relationships with reporters around the globe resulting in positive coverage in international trade publications that cover the military industry. Mary planned and executed tradeshows around the world promoting night vision products to international and domestic buyers. She managed advertising by developing schedules, working with advertisers, guiding ad agencies and determining placements. She also effectively executed employee communications, community relations, social media and planned events while always juggling many of these actions at once. Mary is an excellent example of a communications professional with all of the skills and expertise to significantly transform an organization's communications and marketing efforts.
B.J. Talley
Mary is an enthusiastic and skilled communicator who, while working at Exelis, distinguished herself in local and international media relations. In addition to strong media and community relationships in the Roanoke and SW Virginia region, Mary also has an excellent network of U.S. and international journalists in the aerospace and defense industries. She is adept and both internal and external communications and most recently served as the lead on-site communicator for one of the largest manufacturing facilities within Exelis. I'd highly recommend her!
Tim White
Simply put, Mary does it all! Mary effectively managed media relations, local through international, for the Night Vision business of Exelis. She built deep relationships with reporters around the globe resulting in positive coverage in international trade publications that cover the military industry. Mary planned and executed tradeshows around the world promoting night vision products to international and domestic buyers. She managed advertising by developing schedules, working with advertisers, guiding ad agencies and determining placements. She also effectively executed employee communications, community relations, social media and planned events while always juggling many of these actions at once. Mary is an excellent example of a communications professional with all of the skills and expertise to significantly transform an organization's communications and marketing efforts.
B.J. Talley
Mary is an enthusiastic and skilled communicator who, while working at Exelis, distinguished herself in local and international media relations. In addition to strong media and community relationships in the Roanoke and SW Virginia region, Mary also has an excellent network of U.S. and international journalists in the aerospace and defense industries. She is adept and both internal and external communications and most recently served as the lead on-site communicator for one of the largest manufacturing facilities within Exelis. I'd highly recommend her!
Tim White
Simply put, Mary does it all! Mary effectively managed media relations, local through international, for the Night Vision business of Exelis. She built deep relationships with reporters around the globe resulting in positive coverage in international trade publications that cover the military industry. Mary planned and executed tradeshows around the world promoting night vision products to international and domestic buyers. She managed advertising by developing schedules, working with advertisers, guiding ad agencies and determining placements. She also effectively executed employee communications, community relations, social media and planned events while always juggling many of these actions at once. Mary is an excellent example of a communications professional with all of the skills and expertise to significantly transform an organization's communications and marketing efforts.
B.J. Talley
Mary is an enthusiastic and skilled communicator who, while working at Exelis, distinguished herself in local and international media relations. In addition to strong media and community relationships in the Roanoke and SW Virginia region, Mary also has an excellent network of U.S. and international journalists in the aerospace and defense industries. She is adept and both internal and external communications and most recently served as the lead on-site communicator for one of the largest manufacturing facilities within Exelis. I'd highly recommend her!
Tim White
Simply put, Mary does it all! Mary effectively managed media relations, local through international, for the Night Vision business of Exelis. She built deep relationships with reporters around the globe resulting in positive coverage in international trade publications that cover the military industry. Mary planned and executed tradeshows around the world promoting night vision products to international and domestic buyers. She managed advertising by developing schedules, working with advertisers, guiding ad agencies and determining placements. She also effectively executed employee communications, community relations, social media and planned events while always juggling many of these actions at once. Mary is an excellent example of a communications professional with all of the skills and expertise to significantly transform an organization's communications and marketing efforts.
Experience
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Valcom Inc
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United States
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Telecommunications
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1 - 100 Employee
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Creative Content Specialist
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Nov 2017 - Present
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Tombras
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United States
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Advertising Services
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300 - 400 Employee
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Senior Account Executive
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Jan 2014 - Oct 2017
Manage daily activities for the McDonald's Association of Operators of Southwest Virginia, a franchise group of 15 owners with 59 restaurants.Drive development of Co-op specific business and marketing plans that grow sales, build profitability and gain market share from competitors. Oversee the development and deployment of the monthly marketing materials and competitive intelligence report for all 59 restaurants in the market.Counseled local franchise Operators/staff to serve as media spokesperson and develop key messages that highlights McDonald's initiatives.
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Communications Manager
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Jun 2012 - Aug 2013
Served as on-site spokesperson and crisis communications lead for Night Vision division.Advised senior business leaders on communication strategies for external and internal audiences.Maintained close relationships with key media influencers in the defense industry.Managed employee communications across multiple geographical locations.Created an internal communications campaign, Get to Know NVTCS, designed to educate employees throughout the company about the newly-formed Night Vision Tactical Communications Systems division. Served as lead and editor of the employee newsletter and managed the team to ensure we met deadlines. Managed public relations and advertising firms and their respective budgets.
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Public Relations Specialist
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Oct 2010 - Jun 2012
Served as point of contact for all media inquiries.Collaborated with key subject matter experts from engineering, program management and business development to create key messages for media interviews.Served as the chairperson for the company's volunteer committee to engage employees in local volunteer opportunities in the Roanoke Valley.
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Marketing Communications Specialist
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Aug 2007 - Oct 2010
Oversaw 25 defense and Homeland Security trades a year. Coordinated on-site logistics, pre/post show evaluation and communications.Drafted and disseminated the Homeland Security and Shared Vision e-newsletters that are deployed on a quarterly basis to customers nationwide and internationally. Acted as editor of company’s monthly market intelligence report, Illuminations, that is routed company-wide.
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Marketing Coordinator
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Nov 2005 - Aug 2007
Responsible for overall marketing of the Museum.Created a comprehensive marketing plan and budget for the Museum and was approved by Museum Committee Members. Oversees the production of all promotional materials for the Museum.Event manager for all Link Museum events including Santa Arrives by Rail, Celebration at the Station, the Link Lecture Series at Night and the Fall Festival.Serves as the media spokesperson and community contact. Responsible for overall marketing of the Museum.Created a comprehensive marketing plan and budget for the Museum and was approved by Museum Committee Members. Oversees the production of all promotional materials for the Museum.Event manager for all Link Museum events including Santa Arrives by Rail, Celebration at the Station, the Link Lecture Series at Night and the Fall Festival.Serves as the media spokesperson and community contact.
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Education
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2002 - 2004
Hollins University
Bachelor of Arts (BA), English
Community
