Mary Waugh

Senior Vice President of Operations at Americana Technologies, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Senior Vice President of Operations
      • Aug 2022 - Present

    • Germany
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • National Sales Manager
      • Feb 2019 - Sep 2022

      Led U.S. market expansion, developing current partnerships, identifying new opportunities, and generating brand awareness. • Assess market positioning and implement brand expansion strategy for targeted growth. • Manage U.S. business operation. Led U.S. market expansion, developing current partnerships, identifying new opportunities, and generating brand awareness. • Assess market positioning and implement brand expansion strategy for targeted growth. • Manage U.S. business operation.

  • MW Consulting
    • Greater New York City Area
    • Senior Sales Consultant
      • Jul 2017 - Feb 2019

      Assess brand context across consumers, competitors, categories, channels, and geographies to deliver strategic action plans for targeted growth. • Streamline operations for increased efficiency and maximized profitability. • Implement effective replenishment, merchandising, pricing, and life cycle strategies for increased inventory turn rate. • Directly engage in key markets to strengthen regional partnerships and deepen market understanding. • Successfully launched with… Show more Assess brand context across consumers, competitors, categories, channels, and geographies to deliver strategic action plans for targeted growth. • Streamline operations for increased efficiency and maximized profitability. • Implement effective replenishment, merchandising, pricing, and life cycle strategies for increased inventory turn rate. • Directly engage in key markets to strengthen regional partnerships and deepen market understanding. • Successfully launched with Bloomingdale’s Dubai realizing immediate re-orders for sustained growth. Show less Assess brand context across consumers, competitors, categories, channels, and geographies to deliver strategic action plans for targeted growth. • Streamline operations for increased efficiency and maximized profitability. • Implement effective replenishment, merchandising, pricing, and life cycle strategies for increased inventory turn rate. • Directly engage in key markets to strengthen regional partnerships and deepen market understanding. • Successfully launched with… Show more Assess brand context across consumers, competitors, categories, channels, and geographies to deliver strategic action plans for targeted growth. • Streamline operations for increased efficiency and maximized profitability. • Implement effective replenishment, merchandising, pricing, and life cycle strategies for increased inventory turn rate. • Directly engage in key markets to strengthen regional partnerships and deepen market understanding. • Successfully launched with Bloomingdale’s Dubai realizing immediate re-orders for sustained growth. Show less

    • Sweden
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Key Account Manager
      • May 2016 - Mar 2017

      Gained market share with key retailers by reinforcing replenishment, diversifying fashion assortments, incorporating branded fixtures, and enhancing online presence. • Fostered mutually beneficial relationships with key retailers. • Developed liquidation channels to facilitate more efficient product life cycles, reducing liability by 60% in initial phase. • Managed a team of 4 to execute effective product knowledge trainings across North America, generating hyperlocal brand awareness. Gained market share with key retailers by reinforcing replenishment, diversifying fashion assortments, incorporating branded fixtures, and enhancing online presence. • Fostered mutually beneficial relationships with key retailers. • Developed liquidation channels to facilitate more efficient product life cycles, reducing liability by 60% in initial phase. • Managed a team of 4 to execute effective product knowledge trainings across North America, generating hyperlocal brand awareness.

    • Italy
    • Luxury Goods & Jewelry
    • 300 - 400 Employee
    • National Sales Manager
      • Dec 2015 - May 2016

      Led the successful transition of the U.S. wholesale business for the Brioni lifestyle brand to new management under Kering. • Collaborated on key strategic initiatives with the Global CEO to address white space and leverage partnerships with major luxury retailers. • Calculated anticipated growth and assessed investment initiatives with the Global CFO to inform action plans. • Led a team of five executives and 20 Brand Ambassadors, promoting talent and providing training for increased… Show more Led the successful transition of the U.S. wholesale business for the Brioni lifestyle brand to new management under Kering. • Collaborated on key strategic initiatives with the Global CEO to address white space and leverage partnerships with major luxury retailers. • Calculated anticipated growth and assessed investment initiatives with the Global CFO to inform action plans. • Led a team of five executives and 20 Brand Ambassadors, promoting talent and providing training for increased impact. • Successfully hosted C-Level presentations for small and large groups in NYC and Italy.

    • Senior Account Executive
      • Dec 2014 - Dec 2015

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Senior Account Executive
      • Sep 2011 - Nov 2013

      Oversaw the Neiman Marcus business during the expansion of the contemporary department. Launched a new initiative to streamline brand presence for Theory wholesale e-commerce businesses. • Engaged margin builders and fixture placements to grow new accounts into multi-million dollar businesses. • Increased efficiency and communication of 20 Brand Ambassadors resulting in increased sales. • Executed a strategic fixture rollout in key NM doors for increased sales. Oversaw the Neiman Marcus business during the expansion of the contemporary department. Launched a new initiative to streamline brand presence for Theory wholesale e-commerce businesses. • Engaged margin builders and fixture placements to grow new accounts into multi-million dollar businesses. • Increased efficiency and communication of 20 Brand Ambassadors resulting in increased sales. • Executed a strategic fixture rollout in key NM doors for increased sales.

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Account Executive
      • Apr 2005 - May 2011

      Integral member of the American design and business development team. Initiated programs targeted for the American market, and directly managed relationships with Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. • Developed a “zero” delivery in response to the evolving buying habits of our customer to maximize seasonal profitability. Became 60% of purchases • Carefully curated hyperlocal assortments with buying teams driven by historical sales data and white space opportunities in… Show more Integral member of the American design and business development team. Initiated programs targeted for the American market, and directly managed relationships with Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. • Developed a “zero” delivery in response to the evolving buying habits of our customer to maximize seasonal profitability. Became 60% of purchases • Carefully curated hyperlocal assortments with buying teams driven by historical sales data and white space opportunities in the marketplace. • Created dashboard sales recaps for critical discussion with upper management. • Collaborated with design, merchandising and replenishment teams to refine offering for the American market. Show less Integral member of the American design and business development team. Initiated programs targeted for the American market, and directly managed relationships with Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. • Developed a “zero” delivery in response to the evolving buying habits of our customer to maximize seasonal profitability. Became 60% of purchases • Carefully curated hyperlocal assortments with buying teams driven by historical sales data and white space opportunities in… Show more Integral member of the American design and business development team. Initiated programs targeted for the American market, and directly managed relationships with Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. • Developed a “zero” delivery in response to the evolving buying habits of our customer to maximize seasonal profitability. Became 60% of purchases • Carefully curated hyperlocal assortments with buying teams driven by historical sales data and white space opportunities in the marketplace. • Created dashboard sales recaps for critical discussion with upper management. • Collaborated with design, merchandising and replenishment teams to refine offering for the American market. Show less

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Sales Assistant
      • 2004 - 2005

      Assisted in all operations of the American sales team. • Conducted market appointments in NYC and Milan. • Hosted successful trunk shows at Bergdorf Goodman increasing orders by 15%. • Managed sample loans for e-commerce and celebrity. Assisted in all operations of the American sales team. • Conducted market appointments in NYC and Milan. • Hosted successful trunk shows at Bergdorf Goodman increasing orders by 15%. • Managed sample loans for e-commerce and celebrity.

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Intern/Freelance
      • Jun 2002 - Aug 2003

      Assisted in market appointments, collection of orders and client follow up. • Compiled reference records and files for each client. • Served as liaison between AE and Buyer. • Assisted in organization of special events. Assisted in market appointments, collection of orders and client follow up. • Compiled reference records and files for each client. • Served as liaison between AE and Buyer. • Assisted in organization of special events.

    • United Kingdom
    • Apparel & Fashion
    • 1 - 100 Employee
    • PR/Marketing Intern
      • Aug 2002 - Jan 2003

      Assisted PR and Marketing divisions and managed sample loan requests for stylists from high profile publications. • Created commemorative press book of Tribeca IM for Issey Miyake and Frank Gehry • Maintained press clipping portfolios. • Assisted in planning Atelier exhibitions with artists. Assisted PR and Marketing divisions and managed sample loan requests for stylists from high profile publications. • Created commemorative press book of Tribeca IM for Issey Miyake and Frank Gehry • Maintained press clipping portfolios. • Assisted in planning Atelier exhibitions with artists.

Education

  • The Ohio State University
    Bachelor of Science (B.S.), Human Ecology - Fashion Merchandising
    1998 - 2003

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