Mary Catherine Pennino

Senior Account Executive at Sensified
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Jan 2023 - Present

    • Account Executive
      • Jun 2022 - Jan 2023

    • Project Coordinator
      • Jun 2021 - Jun 2022

    • United States
    • Higher Education
    • 700 & Above Employee
    • Fan Experience Coordinator
      • Aug 2020 - Jun 2021

      • Oversees and directs all marketing and fan experience initiatives for Women’s Soccer and Men’s Tennis & serves as Women’s Basketball secondary • Coordinates all aspects of the Virtual Football Season Ticket, an experience generating over $20,000 in revenue • Creates and executes digital content to encourage sales of licensed merchandise to promote the Wake Forest Athletics brand • Provides leadership and assist in overseeing fan experience interns and their assigned responsibilities

    • United States
    • Higher Education
    • 700 & Above Employee
    • Athletic Marketing Intern
      • Aug 2018 - May 2020

      • Created and executed the development and implementation of marketing plans for softball• Acted as women's basketball secondary and instrumental in the production of game• Gained experience and an in-depth knowledge of the daily functions in a collegiate athletics marketing department while working in the office on a weekly basis• Assisted in weekly events and games such as football, basketball, Maroon and Orange Memories, and other assorted sports• Incremental in assisting in Maroon and Orange Memories, a fan experience that grossed an average of $25,000• Assisted in the set up and break down of events, including Hokie Village, an interactive fan experience attended by an average of 10,000 per game

    • Student Caller
      • May 2018 - Aug 2018

      • Initiated calls with Alumni to gather donations and information while having a professional tone grossing an average of $5000• Utilized system correctly by keeping alumni information confidential • Developed social and sales skills

    • United States
    • Retail
    • 1 - 100 Employee
    • E-Commerce & Social Media Intern
      • Jun 2018 - Jan 2019

      • Create content for social media (Instagram and Facebook), following high end brand standards • Develop plans to promote our products to receive the most feedback • Increase knowledge on overall e-commerce and online marketing by fulfilling orders and interacting with customers • Create content for social media (Instagram and Facebook), following high end brand standards • Develop plans to promote our products to receive the most feedback • Increase knowledge on overall e-commerce and online marketing by fulfilling orders and interacting with customers

Education

  • Virginia Polytechnic Institute and State University
    Marketing
    2016 - 2020

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