Mary Catherine Pennino
Senior Account Executive at Sensified- Claim this Profile
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Bio
Experience
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Sensified
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Jan 2023 - Present
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Account Executive
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Jun 2022 - Jan 2023
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Project Coordinator
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Jun 2021 - Jun 2022
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Wake Forest University
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United States
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Higher Education
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700 & Above Employee
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Fan Experience Coordinator
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Aug 2020 - Jun 2021
• Oversees and directs all marketing and fan experience initiatives for Women’s Soccer and Men’s Tennis & serves as Women’s Basketball secondary • Coordinates all aspects of the Virtual Football Season Ticket, an experience generating over $20,000 in revenue • Creates and executes digital content to encourage sales of licensed merchandise to promote the Wake Forest Athletics brand • Provides leadership and assist in overseeing fan experience interns and their assigned responsibilities
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Virginia Tech
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United States
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Higher Education
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700 & Above Employee
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Athletic Marketing Intern
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Aug 2018 - May 2020
• Created and executed the development and implementation of marketing plans for softball• Acted as women's basketball secondary and instrumental in the production of game• Gained experience and an in-depth knowledge of the daily functions in a collegiate athletics marketing department while working in the office on a weekly basis• Assisted in weekly events and games such as football, basketball, Maroon and Orange Memories, and other assorted sports• Incremental in assisting in Maroon and Orange Memories, a fan experience that grossed an average of $25,000• Assisted in the set up and break down of events, including Hokie Village, an interactive fan experience attended by an average of 10,000 per game
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Student Caller
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May 2018 - Aug 2018
• Initiated calls with Alumni to gather donations and information while having a professional tone grossing an average of $5000• Utilized system correctly by keeping alumni information confidential • Developed social and sales skills
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Fink's Jewelers
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United States
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Retail
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1 - 100 Employee
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E-Commerce & Social Media Intern
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Jun 2018 - Jan 2019
• Create content for social media (Instagram and Facebook), following high end brand standards • Develop plans to promote our products to receive the most feedback • Increase knowledge on overall e-commerce and online marketing by fulfilling orders and interacting with customers • Create content for social media (Instagram and Facebook), following high end brand standards • Develop plans to promote our products to receive the most feedback • Increase knowledge on overall e-commerce and online marketing by fulfilling orders and interacting with customers
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Education
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Virginia Polytechnic Institute and State University
Marketing