Digital Content Manager

• Apr 2023 - Present

Social Media Content Producer (Contract/Temp)

• Oct 2022 - Apr 2023

• Developed content strategy for a graduate school within UNC-Chapel Hill alongside the Assistant Dean for Strategic Communications and Marketing • Communicated with internal and external stakeholders to coordinate social media campaigns and elevate the school’s reputation • Tailored content across social media platforms to maximize engagement among key audiences • Designed social media graphics in alignment with brand guidelines using Adobe InDesign • Analyzed social media metrics and implemented data-driven strategy pivots Show less

Associate Editor

• Jan 2022 - Sep 2022

• Executed a robust content-publishing strategy for the world’s largest consumer tech news and advice website • Collaborated efficiently with a global team of writers and editors across time zones in a fast-paced remote work environment • Coached writers, interns and fellow editors on headlining and publishing strategy • Wrote and edited credibly with quick turnaround for a massive variety of subject matter, including complex tech topics • Optimized articles to drive traffic on search engines, news aggregators and social media while adhering to rigorous editorial standards • Assisted with rapid, real-time article-optimization during live events including Apple WWDC, Google I/O and Samsung Unpacked • Updated articles with new information and context to deliver maximum value to CNET’s audiences, boosting readership exponentially • Pitched article updates and curated an editorial “updates calendar” based on news hooks and seasonality • Gathered web traffic data to measure content strategies’ effectiveness, then pivoted accordingly • Covered weekly shifts on the breaking news desk, synthesizing information and publishing reports on 20-minute deadlines • Adapted to frequently changing workflows and an organization-wide editorial voice rebrand Show less

Student Radio Reporter

• Aug 2021 - Dec 2021

• Pitched, reported, recorded and edited news stories for Carolina Connection, an award-winning radio show airing on the local news station • Received the "Ace Reporter" award by vote from Carolina Connection colleagues • Pitched, reported, recorded and edited news stories for Carolina Connection, an award-winning radio show airing on the local news station • Received the "Ace Reporter" award by vote from Carolina Connection colleagues

Stembler Scholar Reporter

• Aug 2021 - Dec 2021

• Wrote long-form, front-page enterprise news articles and features for multiple North Carolina news outlets as part of UNC Media Hub, a highly selective journalism capstone class at UNC-Chapel Hill • Wrote long-form, front-page enterprise news articles and features for multiple North Carolina news outlets as part of UNC Media Hub, a highly selective journalism capstone class at UNC-Chapel Hill

Freelance Journalist

• Sep 2020 - Nov 2021

• Pitched to editors and reported compelling feature stories on culture and higher ed • Published in The Charlotte Observer; N.C. alt-weekly INDY Week; and local news site Chapelboro • Pitched to editors and reported compelling feature stories on culture and higher ed • Published in The Charlotte Observer; N.C. alt-weekly INDY Week; and local news site Chapelboro

Audience Engagement Editor

• Jun 2020 - Jan 2021

• Designed and executed social media strategy to drive audience engagement with news coverage, editorials and columns• Planned, wrote and scheduled social media content for Twitter, Facebook, LinkedIn, TikTok and Instagram• Wrote and curated “DTH at a Glance,” a newsletter with more than 9,000 subscribers• Managed more than 30 staffers in an all-virtual environment: provided thorough coaching on social media and newsletter copy, hosted skill-building workshops and created an efficient remote workflow Show less

Arts and Culture Reporter

• Jan 2020 - May 2020

• Developed story concepts and wrote features on activism, arts organizations, musical performances and cultural phenomena on UNC's campus and in the surrounding community; wrote humor columns on campus life

Copy and Online Staffer

• Sep 2019 - Dec 2019

• Copy edited drafts for grammar, mechanics, clarity, AP style and house style; fact-checked by performing research, analyzing documents• Wrote creative Twitter and Facebook posts to drive click-through• Received the "Best Baby Staffer" superlative after first year by vote from colleagues

Summer Intern

• May 2020 - Aug 2020

• Ran a regional alt-weekly newspaper’s Twitter and Instagram accounts in collaboration with its digital content manager • Produced hundreds of social media posts to promote articles, drive engagement and deliver news • Wrote news and feature stories on arts, culture, activism and businesses • Ran a regional alt-weekly newspaper’s Twitter and Instagram accounts in collaboration with its digital content manager • Produced hundreds of social media posts to promote articles, drive engagement and deliver news • Wrote news and feature stories on arts, culture, activism and businesses

Cashier

• 2019 - 2019

• Provided seasonal cashier services for a newly opened beachside grocery store during the area's peak tourism period • Invited guests to donate to the company's educational funding initiative; recognized for bringing in the most donations out of all the store's cashiers • Engaged guests with outstanding customer service while handling cash, checks, EFT, EBT and coupons • Swiftly scanned merchandise, operated Point of Sale system and lifted guests' heavy goods • Provided seasonal cashier services for a newly opened beachside grocery store during the area's peak tourism period • Invited guests to donate to the company's educational funding initiative; recognized for bringing in the most donations out of all the store's cashiers • Engaged guests with outstanding customer service while handling cash, checks, EFT, EBT and coupons • Swiftly scanned merchandise, operated Point of Sale system and lifted guests' heavy goods