Mary Carroll
VP/ Regional Marketing Manager at Gen Media Partners- Claim this Profile
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Bio
Experience
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Gen Media Partners
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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VP/ Regional Marketing Manager
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Jan 2013 - Present
Consultative approach selling to advertising and marketing agencies in the Midwest region to grow their brand using radio, television, event marketing, out of home and digital. Manage an extensive account list from RFP to close. Consultative approach selling to advertising and marketing agencies in the Midwest region to grow their brand using radio, television, event marketing, out of home and digital. Manage an extensive account list from RFP to close.
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Dex Digital
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Chicago
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Digital Marketing Consultant
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Feb 2012 - Jan 2013
• Develop lasting relationships with small to mid size business owners to build and grow a book of business consisting of entirely new clients. • Generate and create all new business by contacting prospects through cold calling, door swings, networking events, and referrals. • Created the marketing presentation of the business owner’s firm online using SEM, SEO, websites, videos, social media, and Digital display ad. • Recognize trends in digital and mobile advertising to help clients take advantage of new advertising opportunities. Continuing education on the newest technologies and opportunities in digital marketing. Recommend complete and effective digital solutions to small business owners that align with their needs and goals for business growth • Manage client accounts through follow up calls and visits including post program consulting to ensure customer satisfaction, handle concerns, build trust, and increase program results, as well as updating Salesforce Show less
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President
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Oct 2006 - Feb 2012
Contracted accounting for a non-profit company. Accounts payable and accounts receivable for non-profit organizations. Contracted accounting for a non-profit company. Accounts payable and accounts receivable for non-profit organizations.
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Account Executive
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1998 - 2001
Responsible for growing and maintaining over $5 million in revenue. Developed pre-sell pieces which creatively positioned contracted radio properties at a premium, collaborated with the program director to create exciting and meaningful radio promotion for the client as well as the station, and created new business totalling $1 million. Recipient of the Chairman Circle Award Most Productive Salesperson, and the TOPAZ award winner Responsible for growing and maintaining over $5 million in revenue. Developed pre-sell pieces which creatively positioned contracted radio properties at a premium, collaborated with the program director to create exciting and meaningful radio promotion for the client as well as the station, and created new business totalling $1 million. Recipient of the Chairman Circle Award Most Productive Salesperson, and the TOPAZ award winner
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Sales Account Executive
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Feb 1995 - May 1998
Formerly Torbet Radio, sales account executive responsible for selling radio stations at a premium, creating existing and meaningful radio promotions and actively pursuing new radio revenue. Recipient of the Chairman Circle Award Rookie of the Year, the Michigan Avenue Media Mogul Award, and the Chairman Circle Award for Most Productive Sales Person. Formerly Torbet Radio, sales account executive responsible for selling radio stations at a premium, creating existing and meaningful radio promotions and actively pursuing new radio revenue. Recipient of the Chairman Circle Award Rookie of the Year, the Michigan Avenue Media Mogul Award, and the Chairman Circle Award for Most Productive Sales Person.
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Education
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The Ohio State University
Bachelor’s Degree, Journalism with a major in Advertising