Mary Burnette
Digital Marketing Specialist at Roya.com- Claim this Profile
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Bio
Experience
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Digital Marketing Specialist
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Oct 2016 - Present
Clients: Veterinarian, Medical, Real Estate, Food Service & Other Small Businesses- Create marketing reports using data driven analysis and various SEM tools to measure success of campaigns- Remain up-to-date on Google algorithms to implement search engine optimization techniques- Write, edit, and publish content on client websites using proprietary CMS platform- Write, edit, and syndicate press releases
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SEM Associate - Copywriter
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Aug 2015 - Oct 2016
● Write, edit, and repurpose optimized content for client websites on WordPress platforms● Link building research and outreach for SEO● Concept and manage pay-per-click campaigns on AdWords and Facebook● A/b test ad copy, keywords, and audience research to increase ROI
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Sales Associate
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Oct 2014 - May 2015
● Build customer rapport to establish loyalty to brand● Research products to help customers make informed purchases● Employ up-selling techniques to meet sales goals
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Copywriting Intern
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Jul 2014 - Sep 2014
Clients: Banner Health, Brief-Lynx, City of Westminster ● Wrote print, radio, and online copy● Researched and studied client details and briefs
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Math Fellow
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Aug 2013 - Aug 2014
● Motivate, instruct, and engage 4th grade studentsduring lessons● Analyze test data to tailor lesson plans for individualgroups● Perform research to determine the best teachingtechniques for students with learning disabilities● Implement community outreach
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Assistant Swim Coach
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Jan 2011 - Aug 2011
● Instructed proper swimming techniques● Interfaced with parents, coaches, and referees● Trained and motivated children and adults incompetitive swimming● Supervised practices and swim meets
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Lifeguard
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Aug 2010 - Jul 2011
● Communicated openly and regularly with supervisorand team members● Fluently wrote detailed incident reports● Reacted decisively, calmly, and effectively inemergency situations● Enforced pool safety and regulations
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Education
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The University of Georgia
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Darton College