Mary Beth Heffernan
Sr. Sales Operations and Project Management at Imricor- Claim this Profile
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Bio
Joan Wadkins
Mary Beth is meticulous in both the planning and delivery of complex marketing communications. She is deft in delivering multi-channel campaigns that elevate reach and ensure impact. Likewise, she manages a team - and vendors - with notable care and respect. This is a first-hand observation based on working with Mary Beth at two of Minnesota's premier non-profits, where reach and impact are relentless requirements. She pairs decency with a ferocious work ethic: a genuinely amazing combo.
Lindsi Gish
I have had the pleasure of working with Mary Beth in various capacities over the years, first as a colleague, then as a vendor/agency partner. During our time together at Second Harvest Heartland, I always admired Mary Beth's ability to manage sophisticated multichannel campaigns, as well as lead her team in a direction that was in the best interests of the organization. In serving Mary Beth and her team at Be the Match several years later, it was clear to me how much Mary Beth's team respected and appreciated her project management and planning capabilities, as well as her leadership qualities. Mary Beth is a collaborative, detail-oriented, strategy-minded professional and I envy anyone who crosses her professional path.
Joan Wadkins
Mary Beth is meticulous in both the planning and delivery of complex marketing communications. She is deft in delivering multi-channel campaigns that elevate reach and ensure impact. Likewise, she manages a team - and vendors - with notable care and respect. This is a first-hand observation based on working with Mary Beth at two of Minnesota's premier non-profits, where reach and impact are relentless requirements. She pairs decency with a ferocious work ethic: a genuinely amazing combo.
Lindsi Gish
I have had the pleasure of working with Mary Beth in various capacities over the years, first as a colleague, then as a vendor/agency partner. During our time together at Second Harvest Heartland, I always admired Mary Beth's ability to manage sophisticated multichannel campaigns, as well as lead her team in a direction that was in the best interests of the organization. In serving Mary Beth and her team at Be the Match several years later, it was clear to me how much Mary Beth's team respected and appreciated her project management and planning capabilities, as well as her leadership qualities. Mary Beth is a collaborative, detail-oriented, strategy-minded professional and I envy anyone who crosses her professional path.
Joan Wadkins
Mary Beth is meticulous in both the planning and delivery of complex marketing communications. She is deft in delivering multi-channel campaigns that elevate reach and ensure impact. Likewise, she manages a team - and vendors - with notable care and respect. This is a first-hand observation based on working with Mary Beth at two of Minnesota's premier non-profits, where reach and impact are relentless requirements. She pairs decency with a ferocious work ethic: a genuinely amazing combo.
Lindsi Gish
I have had the pleasure of working with Mary Beth in various capacities over the years, first as a colleague, then as a vendor/agency partner. During our time together at Second Harvest Heartland, I always admired Mary Beth's ability to manage sophisticated multichannel campaigns, as well as lead her team in a direction that was in the best interests of the organization. In serving Mary Beth and her team at Be the Match several years later, it was clear to me how much Mary Beth's team respected and appreciated her project management and planning capabilities, as well as her leadership qualities. Mary Beth is a collaborative, detail-oriented, strategy-minded professional and I envy anyone who crosses her professional path.
Joan Wadkins
Mary Beth is meticulous in both the planning and delivery of complex marketing communications. She is deft in delivering multi-channel campaigns that elevate reach and ensure impact. Likewise, she manages a team - and vendors - with notable care and respect. This is a first-hand observation based on working with Mary Beth at two of Minnesota's premier non-profits, where reach and impact are relentless requirements. She pairs decency with a ferocious work ethic: a genuinely amazing combo.
Lindsi Gish
I have had the pleasure of working with Mary Beth in various capacities over the years, first as a colleague, then as a vendor/agency partner. During our time together at Second Harvest Heartland, I always admired Mary Beth's ability to manage sophisticated multichannel campaigns, as well as lead her team in a direction that was in the best interests of the organization. In serving Mary Beth and her team at Be the Match several years later, it was clear to me how much Mary Beth's team respected and appreciated her project management and planning capabilities, as well as her leadership qualities. Mary Beth is a collaborative, detail-oriented, strategy-minded professional and I envy anyone who crosses her professional path.
Experience
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Imricor
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Sr. Sales Operations and Project Management
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Mar 2021 - Present
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Self Employed
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Greater Minneapolis-St. Paul Area
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Marketing Consultant/Contractor
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2019 - 2021
Provide strategic and tactical marketing and project management services with a focus on medical device and biotechnology. Expertise in strategic marketing and program development, marketing communications, customer engagement, omni-channel campaign management and execution, and email marketing (assessment and implementation). Clients included Monteris Medical and NorthStar Biotechnologies. Provide strategic and tactical marketing and project management services with a focus on medical device and biotechnology. Expertise in strategic marketing and program development, marketing communications, customer engagement, omni-channel campaign management and execution, and email marketing (assessment and implementation). Clients included Monteris Medical and NorthStar Biotechnologies.
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Be The Match
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United States
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Non-profit Organizations
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700 & Above Employee
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Senior Director, Public Engagement and Operations
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2018 - 2019
Reporting to Executive Director, responsible for the development and execution of marketing strategies to expand and diversify philanthropic support and grow fundraising revenue. Managed external agencies and 14 direct reports, including digital marketing team, operations/CRM reporting teams, stewardship, gift entry, prospect research and planned giving. Increased engagement, demand generation, loyalty, community giving and event programs. Grew foundation revenue 50% over 5 years- increased engagement through development and execution of integrated omni-channel direct response marketing campaigns, raising in excess of $4M. Show less
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Sr. Director, Public Engagement and Giving
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2013 - 2018
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Second Harvest Heartland
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United States
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Non-profit Organizations
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100 - 200 Employee
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Direct Response Manager
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2011 - 2013
Reporting to VP of Advancement, developed and executed multi-channel integrated direct response plan. Managed external marketing partners, including telemarketing, acquisition and cultivation print and digital vendors. Oversaw a team of 5 including customer service and operations. Raised $5M from individual donors and acquired 10,000 new donors per year.
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Donor Relations Manager
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2008 - 2011
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Lifecore Biomedical
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United States
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Director, International Sales | International Marketing and Sales Manager
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1988 - 2007
Reporting to CEO / VP Marketing and Sales, responsible for the development and execution of Lifecore’s sales and marketing strategy for Dental Division outside the U.S. Established and managed four European subsidiaries and an international distribution network of 30+ in Europe, Asia-Pacific, and Latin America. Held account management role with clinical evaluators in research institutions world-wide. Gathered product feedback, competitive market data and global regulatory requirements. Achieved $20M+ in sales and consistently delivered both revenue and expense targets. Show less
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Education
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University of St. Thomas
MIM/MBA, International Management -
St. Norbert College
Bachelor of Arts - BA, International Business and French
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