Mary Beth Cicero
CEO and Co-Founder at 3Daughters- Claim this Profile
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Bio
Experience
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3Daughters
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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CEO and Co-Founder
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Oct 2021 - Present
Boston, Massachusetts, United States
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MarketSense
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United States
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Advertising Services
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1 - 100 Employee
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President
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1995 - Present
MarketSense is a consulting firm focusing on the intersection of marketing and business development. I formed the practice based on over twenty years of experience in working through every rung on the marketing ladder and then heading up business development for two biotech firms. I found that business development and marketing overlap to a great degree and having the understanding and expertise on both fronts is important for companies to achieve their objectives. We have worked with over 90… Show more MarketSense is a consulting firm focusing on the intersection of marketing and business development. I formed the practice based on over twenty years of experience in working through every rung on the marketing ladder and then heading up business development for two biotech firms. I found that business development and marketing overlap to a great degree and having the understanding and expertise on both fronts is important for companies to achieve their objectives. We have worked with over 90 clients and delve deep into issues and problems to uncover opportunities and creative ways to drive business success. We bring commercial experience and a deep knowledge of marketing to each project. Our projects include retained arrangements for business development; market assessments and due diligence as well as modeling and primary research. Our practice is uniquely structured to bring focused, high level attention to each project. This can include working alongside your team or supplementing internal efforts with outside expertise. We work with companies to find products and technologies or partners to support the business unit objectives. For most business development projects, I work with clients on a part time and usually long term basis and act as ancillary staff to secure partnering arrangements. For all of our clients, I tap into an extensive network of high level professionals (that I have usually known for years). The network also includes an impressive number of Thought Leaders/clinicians that help to provide an in-depth understanding of the therapeutic area. We cover every aspect of the BD process including search and evaluation; identification of opportunities and products for in-licensing; positioning the company and products for out-licensing (or M&A) and doing all of the legwork necessary to secure a transaction. Show less
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University of Miami Business School
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United States
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Higher Education
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200 - 300 Employee
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Adjunct Professor Of Marketing
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Jul 2019 - Sep 2019
Coral Gables, FL Teaching Marketing in Executive Heath Executive MBA
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Business Development
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Jul 2017 - Feb 2018
Cambridge, MA I worked on a specific assignment related to the Catabasis program for NASH. Specifically, the CAT-2000 series is addressing the genetic predisposition for NASH through PNPLA3 polymorphisms. Patients with this genetic profile are at increased risk for NASH and the CAT-2000 series inhibits a pathway (SREBP) that directly decreases overexpression of PNPLA3. I assisted Catabasis with finding a development partner for this non-core program.
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Makindus
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Computer Networking
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1 - 100 Employee
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Vice President Business Development
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2014 - 2016
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Agile Therapeutics
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Vice President Business Development
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Jul 2005 - Dec 2015
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Principal
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May 2011 - May 2015
DrugMarketInfo is an internet-based service offered by MarketSense Ltd, a Healthcare Consulting firm. DrugMarketInfo provides business tools in the form of presentations that cover selected markets and can be customized. DrugMarketInfo business tools/reports are easily downloadable and cover everything your need to know about selected markets, including 5 years of trended data. Our business tools/reports have been reviewed by a leading clinican and uniquely feature insights from patients.… Show more DrugMarketInfo is an internet-based service offered by MarketSense Ltd, a Healthcare Consulting firm. DrugMarketInfo provides business tools in the form of presentations that cover selected markets and can be customized. DrugMarketInfo business tools/reports are easily downloadable and cover everything your need to know about selected markets, including 5 years of trended data. Our business tools/reports have been reviewed by a leading clinican and uniquely feature insights from patients. Each report you buy genrates a donation to a patient advocacy group. Check out www.drugmarketinfo.com Show less
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Arcturus
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United States
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Real Estate
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1 - 100 Employee
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Vice President Business Development
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1991 - 1995
Woburn.MA
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Cytomed
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United Arab Emirates
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Medical Equipment Manufacturing
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1 - 100 Employee
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Vice President Business Development
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1990 - 1992
Cambridge, MA
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EMD Serono
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Pharmaceutical Manufacturing
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700 & Above Employee
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Executive Director
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1983 - 1990
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Dermik Laboratories
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Canada
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Pharmaceutical Manufacturing
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Marketing Manager
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Jun 1976 - 1983
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Education
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Babson College
Master of Business Administration (MBA), Marketing -
Boston College
Bachelor's Degree, Biology Pre-Med