Experience

West Business Development Center

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Chief Executive Officer

  • Dec 2016 - Present

  Mendocino County West Business Development Center is a nonprofit, economic development organization with a focus on providing access to entrepreneurship education, financial literacy and capital for entrepreneurs and business owners throughout Mendocino and Lake County, CA. We serve our clients through no-cost customized one-on-one business consulting and low-cost business training. We provide advice to startups, government agencies, and financial institutions to build economic development programs that reduce… Show more West Business Development Center is a nonprofit, economic development organization with a focus on providing access to entrepreneurship education, financial literacy and capital for entrepreneurs and business owners throughout Mendocino and Lake County, CA. We serve our clients through no-cost customized one-on-one business consulting and low-cost business training. We provide advice to startups, government agencies, and financial institutions to build economic development programs that reduce poverty, and provide equal access to resources that enable people to build thriving businesses and communities. Special Programs include: o Start Up Mendocino o Centro Latino West o Disaster Preparedness for Small Businesses o MOVE 2030 Economic Development Plan West Business Development Center is funded through federal/state grants and SBA, and hosts the Mendocino Small Business Development Center and Mendocino Women's Business Center. We have two locations in Mendocino County, CA: Ukiah and Fort Bragg. Show less



Cisco Systems

• Senior Marketing Mgr. Digital Strategy, Corporate Social Responsibility for Cisco

  • Jan 2008 - Sep 2016

  San Jose, California Responsible for the integrated marketing and communication strategy to promote global awareness and engagement for Cisco’s CSR programs. Includes managing a team of content developers, designers, and event planners to weave storytelling throughout multi channel distribution. http://csr.cisco.com Achievements include: o Creator of the “World’s Largest Classroom” campaign and brand architecture to reinvigorate the Cisco Networking Academy brand with 1 million students enrolled in 170… Show more Responsible for the integrated marketing and communication strategy to promote global awareness and engagement for Cisco’s CSR programs. Includes managing a team of content developers, designers, and event planners to weave storytelling throughout multi channel distribution. http://csr.cisco.com Achievements include: o Creator of the “World’s Largest Classroom” campaign and brand architecture to reinvigorate the Cisco Networking Academy brand with 1 million students enrolled in 170 countries. o Spearheaded media partnership with Huffington Post to create IMPACT X an editorial hub to showcase stories of people and technology converging for social impact. The site generates 750K+ unique visits per month and an engagement rate 24% higher than Huffington Post. o Established a global event platform to enable account teams to conduct regional turn-key events. Provides registration, landing pages, tool kits, calendars and survey metrics. o Creator and managing director of Cisco’s GETideas.org: an online learning platform designed to help education system leaders develop their professional learning networks. GETideas provided 4000 leaders of school districts, and universities from 194 countries, with a community-driven idea generating platform to gain practical insights on Global Education Transformation o Responsible for marketing communications for strategic corporate events including: Clinton Global Initiative, Social Innovation Conference, Economist Conference, World Economic Forum o Lead a joint organization strategic engagement planning process for lead gen platform to engage the next generation IT workforce. In 3 months traffic growth has increased 50%. www.netacad.com o Directed development of Cisco’s thought leadership position in education as demonstrated in The Learning Society http://www.youtube.com/watch?v=dmd1Kmjs7NE o Created community platform for a collaboration with UNESCO and World Economic Forum Show less



Scientific Learning

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Oct 2004 - Dec 2007

  Oakland, California Responsible for creating and executing an integrated brand strategy to increase sales of a neuroscience based reading intervention product called Fast ForWord. Achievements Include: o Developed a comprehensive marketing strategy to demystifying neuroscience as a means to improve reading scores o Worked with cross-functional teams to establish a comprehensive approach to attracting state and local Superintendents o Partnered with international consultants to grow market… Show more Responsible for creating and executing an integrated brand strategy to increase sales of a neuroscience based reading intervention product called Fast ForWord. Achievements Include: o Developed a comprehensive marketing strategy to demystifying neuroscience as a means to improve reading scores o Worked with cross-functional teams to establish a comprehensive approach to attracting state and local Superintendents o Partnered with international consultants to grow market share outside US shores o Built a marketing team of internal and external resources who, created communications, direct mail campaigns, webcast, podcasts, e-marketing, and telemarketing for virtual and live events. o Established loyalty programs to foster peer to peer dialogue on program success and innovative attributes o Conducted live executive education forums to ensure our extensive credible scientific research and technology delivery and services support was embraced by education leadership teams Show less



Kaplan, Inc. (K12 School Division), New York, NY

• Director of Marketing

  • 2002 - 2003

  Product marketing and brand management for the web-based product line Study Skills, winner of the 2005 CODiE award, which assisted high school students in preparing for high-stakes testing via online interactive lesson plans.



Achieva.com, Oakland, CA

• Director of Marketing

  • 2000 - 2003

  Achieva.com, creators of interactive, online college prep programs sold to U.S. school districts. Directed all aspects of product and brand marketing as the company transitioned from a consumer model to educational sales business model. Managed a six person team of high-caliber designers, public relations, project and marketing managers. Worked closely with the VP of Sales and the CEO to shorten the sales cycle and increase sales revenue. Lead the communications work for merger with Kaplan K12



Mindscape

• Artists and Writers

• Senior Art Director

  • 1998 - 2000

  Novato, CA Directed the creation of content and art from 200 + global artists for software program called Print Master



Petrillo Communications Group

• Owner

  • 1979 - 1998

  Petrillo Communications Group specializes in creative content development and marketing strategies for the educational marketplace. For over 20 years we have created successful communications for lead generation and sales strategies including direct mail, event promotions, tradeshow development and corporate collateral.