Mary-Anne Amies
Director & Marketing Strategist at Wise Up Marketing Solutions- Claim this Profile
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Topline Score
Bio
Kerry Anne Nelson
I can highly recommend the work that Mary-Anne and her team do to help their clients with their marketing. I know Mary-Anne personally and I confidently refer her because I trust the quality of her work and her core values around this business implicitly. I have seen how she works, with everything focused on giving her clients the best possible outcome.
Karen Hollenbach
Mary-Anne's common sense approach to marketing is refreshing. I have come to regularly rely on her ability to see the 'big picture' of my brand and then help me power through the mechanics of my marketing plan. Nothing is ever too hard. Mary-Anne is an invaluable asset to my business.
Kerry Anne Nelson
I can highly recommend the work that Mary-Anne and her team do to help their clients with their marketing. I know Mary-Anne personally and I confidently refer her because I trust the quality of her work and her core values around this business implicitly. I have seen how she works, with everything focused on giving her clients the best possible outcome.
Karen Hollenbach
Mary-Anne's common sense approach to marketing is refreshing. I have come to regularly rely on her ability to see the 'big picture' of my brand and then help me power through the mechanics of my marketing plan. Nothing is ever too hard. Mary-Anne is an invaluable asset to my business.
Kerry Anne Nelson
I can highly recommend the work that Mary-Anne and her team do to help their clients with their marketing. I know Mary-Anne personally and I confidently refer her because I trust the quality of her work and her core values around this business implicitly. I have seen how she works, with everything focused on giving her clients the best possible outcome.
Karen Hollenbach
Mary-Anne's common sense approach to marketing is refreshing. I have come to regularly rely on her ability to see the 'big picture' of my brand and then help me power through the mechanics of my marketing plan. Nothing is ever too hard. Mary-Anne is an invaluable asset to my business.
Kerry Anne Nelson
I can highly recommend the work that Mary-Anne and her team do to help their clients with their marketing. I know Mary-Anne personally and I confidently refer her because I trust the quality of her work and her core values around this business implicitly. I have seen how she works, with everything focused on giving her clients the best possible outcome.
Karen Hollenbach
Mary-Anne's common sense approach to marketing is refreshing. I have come to regularly rely on her ability to see the 'big picture' of my brand and then help me power through the mechanics of my marketing plan. Nothing is ever too hard. Mary-Anne is an invaluable asset to my business.
Credentials
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Certified Practising Marketer
Australian Marketing InstituteMar, 2021- Oct, 2024 -
AMI Associate Member
Australian Marketing InstituteMar, 2021- Oct, 2024
Experience
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Wise Up Marketing Solutions
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Australia
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Advertising Services
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1 - 100 Employee
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Director & Marketing Strategist
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Oct 2010 - Present
I established Wise Up Marketing in 2010 in response to the growth of digital marketing, to assist businesses in targeting consumers through all touch points. Our business is dedicated to helping small to medium sized businesses reach their full potential. We work with you to create a Strategic Marketing Plan that can grow your business. We use strategies that maximise all the latest touch points to target consumers in relevant ways, with the emphasis on cost-effective solutions. We partner with you to unlock digital marketing through organic and paid social media, lead generation, content writing, website development and more. Streamline your business by working with a marketing partner that saves you time or the need for an internal resource. We work flexibly with a “no-lock-in” approach that frees up your time to do more of what you are good at – confident that we are using our expertise to drive the marketing results you need. We can help you with - Marketing Strategy - Website Development & SEO - Social Media Strategy and Management - Content Planning and Management - PR and Media Relations - Regular Newsletters and CRM Strategies - Traditional Media Buying and Production including National TV & Radio - Print Design & Management Services Being immersed in the social and digital space for nearly 10 years I am a passionate Digital Strategist, Speaker and Mentor for business owners and leaders looking to maximise the opportunities that Social Media brings. Show less
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Australian Careers Business College
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Australia
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Education Administration Programs
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1 - 100 Employee
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Trainer and Assessor
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Jul 2011 - Jun 2012
Training students on the job in both Marketing and Business Administration disciplines Training students on the job in both Marketing and Business Administration disciplines
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Pacific Brands
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Australia
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Software Development
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Brand Manager
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Oct 2007 - Jul 2011
I commenced with Pacific Brands as Product Manager – Berlei in October 2007. I was responsible for half of the brand portfolio and managed 3 direct reports and developing them within the business. Within this role I grew the Sport and Maternity categories within Department Stores and was promoted to the role of Category Manager – Hestia within 12 months. As Category Manager Hestia I was responsible for the $12m DDS Channel Business and a team of three. During my time in this role I grew the Sport Portfolio to be #1 brand in its channel through product innovation. In increased brand profitability by 25% and grew the basics business by 15%. I had been selected to participate in leadership training to place me on the Senior Management Team reporting to the GM of Underwear & Hoisery with a view to Divisional Management. Show less
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TAFE NSW
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Education Administration Programs
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700 & Above Employee
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Teacher - Marketing
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Jan 2006 - Dec 2009
Taught from the Diploma of Business Qualification Taught from the Diploma of Business Qualification
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Elizabeth Arden
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Category Manager
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Sep 2006 - Oct 2007
As Category Manager I was responsible for the Skincare and Celebrity Fragrance Categories of the Elizabeth Arden Portfolio. During my time I negotiated exclusivity agreements with retailers to alleviate grey market pressure on the brand portfolio . I launched 2 successful skincare brands Prevage and Ceramide as well as launching and managing the Hillary Duff, Mariah Carey and Britney Spears Seasonal fragrance ranges. I was responsible for two staff members, providing strategic direction and mentoring. Show less
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Revlon
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager
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Mar 2005 - Sep 2006
During my time as Brand Manager with Revlon I grew both Nail Enamel Category and Eye Category to take market share from key competitors. I launched a GWP program that sold out in 11 days, and set a new retail bench mark. This role nurtured my understand in all facets of brand management including strategy, budget and media planning and execution, print and TV advertising briefing and management, POS and POP planning, briefing and execution, national promotions and retailer specific promotion planning and execution including catalogue briefing and approvals. Show less
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Education
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1999 - 2002
University of Technology Sydney
Bachelor of Business, Marketing and Management -
2008 - 2009
SafeCity Training Academy
Certificate IV Training and Assessment, Education -
2009 - 2009
Insight Education
Diploma Frontline Management, Business, Management, Leadership
Community
