Director of Media Buying

• Mar 2022 - Present

• Manage digital fundraising and advocacy efforts for an array of non-profit clients. This includes determining annual budgets/KPIs, preparing and presenting QBRs to key stakeholders and developing monthly & quarterly strategies to achieve these goals• Project manager for all on-going and upcoming campaigns, including developing the campaign plans and providing regular analysis of performance to clients• Participated and prepared new business pitches, RFPs and created SOWs for renewing clients • Daily management of paid search, paid social, programmatic and native ad channels• Provided clients with a wide variety of channel testing & growth, including ads via Spotify, Pandora, Video/CTV and Podcasts• Created internal processes to streamline A/B testing approach• Regular communication with clients on the changing digital landscape, including updates on how to navigate the change to GA4 and Facebook’s policy updates • Oversees a team of media managers and periodic interns, aiding with their career growth and training Show less

Senior Account Director

• Feb 2017 - Present

Digital Media Supervisor

• May 2014 - Feb 2017

- Developed and executed PPC and Social Advertising strategies - Managed daily upkeep of PPC and Social Advertising campaigns for 15+ clients - Performed frequent audits on accounts for both Social and PPC clients - Introduced streamlined reporting systems which incorporated digital advertising platforms and Google Analytics, which accurately and easily relayed results to key team members and clients - Created and delivered client presentations, including new business pitches - Implemented process between social & media teams to ensure streamlined implementation of client efforts - Used Aquisio platform to manage search accounts Managed billing for all digital vendors Show less

Associate Account Manager

• May 2013 - May 2014

- Created new campaigns and SEM accounts for clients based on goals and KPIs - Managed day to day updates of these accounts, as well as performed necessary optimizations - Handled all weekly reporting updates to be sent to clients - Assisted in weekly client meetings - Provided estimates and projections at client request - Handled day to day contact with clients and maintained client relationships - Assisted in account strategy - Managed 3rd tier SEM accounts & maintained vendor relationships - Managed accounts for varying industries, including travel, B2B, finance and life insurance Show less

Marketing Analyst

• Feb 2011 - Apr 2013

- Campaign optimizations and testing - Managing 3rd tier Paid Search Platforms - Daily reporting and managing Paid Search campaigns - Manage Invoicing for Digital Meida accrual - Campaign optimizations and testing - Managing 3rd tier Paid Search Platforms - Daily reporting and managing Paid Search campaigns - Manage Invoicing for Digital Meida accrual