Mary Allison Lathem

Director of Marketing at WDAV Classical Public Radio
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Contact Information
us****@****om
(386) 825-5501
Location
Davidson, North Carolina, United States, US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2023 - Present

    • Marketing and Digital Communications Specialist
      • Nov 2019 - Sep 2023

      Create and oversee digital marketing strategies for station programs, events, content, and outreach effortsOrchestrate and maximize station’s social media efforts across four platforms; 68% Instagram follower growth to dateProduce and design three eNewsletters: WDAV’s weekly eNews, NoteWorthy newsletter, and Tuesday Trivia (creator)Develop email campaign strategy for fund drives, producing $14,000+ in additional revenue twice annuallyCo-coordinated NoteWorthy, a concert series pairing local artists of color with classical musicians (sold-out events)Contributor of 100+ articles to WDAV’s blog “Of Note" to dateSupervisor to multiple interns and work study studentsProduce regular video content for Facebook and YouTubeSpearheaded 45+ virtual events to date Show less

    • United States
    • Fine Art
    • 1 - 100 Employee
    • Marketing & Communications Coordinator
      • May 2019 - Aug 2019

      Designed and wrote copy for weekly newsletter-style MailChimp email campaigns sent to 20,000+ subscribers Coordinated photo and video capture throughout 100+ concerts, creating an asset pool for all off-season creative needs Directed social media activity across Facebook, Instagram, and Twitter Designed yard signs, posters, inserts, and other marketing materials Provided daily administrative support to the Director of Marketing and Communications Designed and wrote copy for weekly newsletter-style MailChimp email campaigns sent to 20,000+ subscribers Coordinated photo and video capture throughout 100+ concerts, creating an asset pool for all off-season creative needs Directed social media activity across Facebook, Instagram, and Twitter Designed yard signs, posters, inserts, and other marketing materials Provided daily administrative support to the Director of Marketing and Communications

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Marketing Assistant
      • Aug 2017 - May 2019

      Co-coordinated creative marketing campaigns for all productions Served as project manager for two annual Rocky Horror Picture Show screening fundraisers Coordinated silent auction for the 2019 Red Feather Bash fundraiser, resulting in over $15,000 in net revenue Provided box office support and customer service for Cardinal patrons daily Co-coordinated creative marketing campaigns for all productions Served as project manager for two annual Rocky Horror Picture Show screening fundraisers Coordinated silent auction for the 2019 Red Feather Bash fundraiser, resulting in over $15,000 in net revenue Provided box office support and customer service for Cardinal patrons daily

    • United States
    • Fine Art
    • 1 - 100 Employee
    • Marketing & Communications Intern
      • May 2018 - Aug 2018

Education

  • Indiana University Bloomington
    Master of Arts - MA, Arts Administration
    2017 - 2019
  • Mercer University
    Bachelor of Arts - BA, Music (Voice) and Communication Studies
    2013 - 2017

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