Experience

Sarwa Life

• Egypt
• Insurance
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2019 - Present

  Digital Marketing Sector Digital Marketing Sector



GIG Egypt Life Takaful

• Egypt
• Insurance
• 300 - 400 Employee

• Senior Supervisor

  • Nov 2017 - Nov 2019

  Marketing Senior Supervisor • Adhere to the Company brand platform and support company initiatives, positioning and brand strategy. Adhere to the set Marketing department processes while managing key initiatives and projects. • Develop and implement Internal Brand Comprehensive Marketing Plan. • Creates, writes and edits various communications tools, including printed and online publications, intranet communications, employee meetings and events, videos and announcements that foster open communication throughout the organization. • Managing all aspect of social media considering the budget & market plan. • Coordinate all internal brand public relations efforts, special events and sponsorship in conjunction with the Public Relations Manager. Show less



Sedar Global

• United Arab Emirates
• Retail
• 200 - 300 Employee

• Marketing Supervisor

  • Oct 2016 - Jul 2017

  - Cairo Festival City flagship store grand opening event on 25-Dec-2016. • Mall Of Egypt store opening on 02-Mar-2017. • Annual Furniture Events: IDOORS Exhibition on Mar-2017 & Le-Marche Sep.2017 • Plan and coordinate sales efforts aimed at growing the company and the organic movement. • Oversee processes through which the sales team works with internal and external project’s owners to develop strategic sales for products and services. • Identify emerging markets and market shifts while being fully aware of competition status. • Manage high level projects and oversee day‐to‐day activities including lead tracking and tradeshow evaluation and management. • Own objectives setting, coaching and performance monitoring of sales representatives, preparing required training materials with new business line awareness or other needed skills. • Align various sales activities to compliment organizational goals and create an achievable and sustainable workload. • Develop and execute advertising programs and external marketing (T.V, Magazine, Newspapers). • Develop and maintain promotional relations with VIP customers, organizations and businesses. • Supervise store level merchandising, media, events and community relations, promotions and local advertising. • Coordinate interviews, local media store photo shoots and store tours. • Coordinate entire internal marketing as well as promotional efforts inclusive of merchandising, public relations, community relations, information, in-store sign collateral, events and demos. Show less



Kandil Steel

• Egypt
• Mining
• 200 - 300 Employee

• Branding Supervisor

  • Oct 2014 - Jul 2016

  • Maintain brand identity consistency (internal & External). • Analyses how our brand is positioned in the market and crystallize targeted consumers insights through events, adds, website, magazine, fairs stand, prints, social media & CSR. • Increase brand awareness, relevant differentiation, value, accessibility and emotional connection. • Market analysis to allocate the brand among competitors • Continuous marketing improvement to catch market leader brand name position. • Maintain brand identity consistency (internal & External). • Analyses how our brand is positioned in the market and crystallize targeted consumers insights through events, adds, website, magazine, fairs stand, prints, social media & CSR. • Increase brand awareness, relevant differentiation, value, accessibility and emotional connection. • Market analysis to allocate the brand among competitors • Continuous marketing improvement to catch market leader brand name position.



GlobeMed Group

• Hospitals and Health Care
• 200 - 300 Employee

• Senior Marketing Specialist

  • Jul 2012 - Oct 2014

  • Partnered with sales and training teams, strengthening client relationships and generating new revenue opportunities. • Coordinated all direct mail campaigns for accuracy, execution and follow up. • Arranged customized marketing project to reach the target • Collected data of potential customers for different projects • Identify, study, and test market patterns and trends • Ensure brand consistency image and messaging across the region. • Created and provided marketing material and mail event production timelines for clients. Show less



MetLife

• United States
• Insurance
• 700 & Above Employee

• Chief Operating Officer Assistant

  • Nov 2006 - Jul 2012

  • • Ensure that all reports are submitted on time and before the deadlines. • Participate in annual project preparations by gathering the data from the all departments and preparing the templates, presentations and ensuring the consistency of the figures against each other. • Handle all assigned/ required presentation for internal/external communication. • Responsible for the following up all requisitions, letters & correspondent received from general assembly, Ex: EFSA or IFOE with preparation for sending a reply. • Arrangements for any operational declarations notice through type and dispatch COO • Correspondences for Ex: Memos or E-mail. • Coordinate for the website implementation and its update when necessary. • Coordinate with Lawyer office for any inquiry requested from various departments & following up the update of legal cases handled by the lawyer by weekly meetings/ e-mails. • Preparing all needed presentation for internal or external use regarding C.O.O request. • Help COO manage output, workflow and office deadlines. • Tabulate and retrieve COO’s official expenditures and claims. • Some research, media relations and promotional work. • Briefing about any matters that s/he has referred to others and for and ensuring that • Correspondence referred on has been satisfactorily dealt with. • Handling all assigned type of projects &/or following up with coordination. Show less



Egyptian American Bank

• Cairo Governorate, Egypt

• Marketer

  • Jul 2004 - Jul 2006

  Responsibilities: - Designing all product flyers/marketing material. - Facilitate sales requirements against marketing needs. - Discussing the main issues on marketing side with marketing manager. - Assign training for new candidates - Nominate advertising agencies for marketing bank's products. - Follow up the production analysis with credit department. Responsibilities: - Designing all product flyers/marketing material. - Facilitate sales requirements against marketing needs. - Discussing the main issues on marketing side with marketing manager. - Assign training for new candidates - Nominate advertising agencies for marketing bank's products. - Follow up the production analysis with credit department.