Program Manager

• Jan 2023 - Present

Chief Digital Marketing Officer

• Jan 2022 - Feb 2023

-Manage a team of six digital marketers -Client coordination and Strategical & Technical Marketing developement -Implementing internal & external CRM & Marketing automation strategies -Manage a team of six digital marketers -Client coordination and Strategical & Technical Marketing developement -Implementing internal & external CRM & Marketing automation strategies

Digital Marketing Manager at Swisscontact

• Sep 2020 - Jan 2022

-Translate Djerba's DMO (Destination Marketing Organization)’s objectives into marketing strategies. -Build Djerba's DMO Brand ( Website, social Media channels, Marketing activities). -Manage and coordinate all digital marketing activities (Content+Influencers+Paid Ads,SEO). -Deliver coaching-training sessions for tourist operators in terms of marketing-promotion-digital communication. -Translate Djerba's DMO (Destination Marketing Organization)’s objectives into marketing strategies. -Build Djerba's DMO Brand ( Website, social Media channels, Marketing activities). -Manage and coordinate all digital marketing activities (Content+Influencers+Paid Ads,SEO). -Deliver coaching-training sessions for tourist operators in terms of marketing-promotion-digital communication.

Digital Transformation Trainer

• Nov 2019 - Jan 2022

-Give lecturers to students about the digital transformation -Deliver trainings in digital marketing for young entrepreneurs and small buisness -Give lecturers to students about the digital transformation -Deliver trainings in digital marketing for young entrepreneurs and small buisness

Digital Performance Executive

• Jul 2019 - Sep 2020

-Strategic planning, placement and monitoring of end to end digital campaigns, across platforms such as Facebook Business Manager and Google Ads. -Analysis of channels and campaigns to uncover insights and inform optimization recommendations. -Maintaining budget analysis, while ensuring campaigns achieve set up efficiency goals. -Providing regular reporting on key metrics and agreed KPIs. -Evaluate Tunisia's most notable publishers' websites traffic and recomand placing Display Ads on those of intrest for our clients. Clients : FMCG : Jadida,KFC Tunisia,Ice Vegas, Olà Ice Cream. Retail : Monoprix Tunisia. Telecom : Tunisie telecom, TOPNET (Internet Provider), Others : Groupe Pouilina Holding

Digital Marketing Strategist

• Aug 2018 - Feb 2019

•Leading the development of results-driven digital marketing strategies for accounts in Tunis,Dubai and Geneva •Conducting research to inform recommendations for new programs and optimization of existing campaigns. •Developing, implementing and executing digital marketing campaigns across multiple channels ( paid and organic). •Delivering reports about the digital industry news and trends. •Delivering Facebook Business trainings to the new recruits, the sales team and the designers. •Participating in the implementation of the CRM strategy for Eminence •Assisting the community managers with the implementation of the social media strategy

Junior Digital Marketing Consultant

• Dec 2016 - Jul 2018

•Building, launching, measuring & optimizing paid digital marketing campaigns including conversion and goal tracking •Presenting strategies, performance updates and reports to clients •Assisting companies with their digital transformation •Creating websites with wordpress •Writing SEO-friendly articles •Community management •Building, launching, measuring & optimizing paid digital marketing campaigns including conversion and goal tracking •Presenting strategies, performance updates and reports to clients •Assisting companies with their digital transformation •Creating websites with wordpress •Writing SEO-friendly articles •Community management