Experience

GILEAD SANDERS

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Sr. Managing Partner

  • Jan 2017 - Present

  We are a strategy and innovation consulting firm helping companies, nonprofits, and governmental agencies, succeed in the 21st century by simplifying their digital transformation journey.Founded in 2012, Gilead Sanders has worked with companies from over 20 industries in over 15 countries. We have a simple philosophy in helping organizations transform for the 21st century: harness the power of technology, ignite human capital, deploy business innovation & creativity and create unique customer experiences through digital platforms.

• Managing Partner

  • Jan 2012 - Present

  Businesses today operate in a highly competitive marketplace.Gilead Sanders’ solutions helps guide businesses in preparing for a fast-paced, digital environment. We believe a successful and thriving company in the global marketplace is the product of strategy, creativity, and willingness to create the new rules of the road. Our innovative, targeted solutions achieve this end for organizations—meaningfully, powerfully, and profitably. We’ve designed a high-impact 3-step process all converging to helping you position your organization for a nimble, agile and unpredictable marketplace through: Innovation Management, Leadership Agility, and Strategy Facilitation.■ Kingston, Jamaica- Innovation Training Facilitator, Grace Kennedy Money Services-2014 Led strategic half day workshop for GKMS Team on product and project innovation and conducted strategic foresight series on the emerging trends of financial services.■ Port-au-Prince, Haiti- Workshop Facilitator, SOGEBANK-2014-Workshop Facilitator and Keynote speaker for SOGEBANK’s annual retreat and company-wide strategic planning. Provided a half- day workshop on growing trends in the financial industry in emerging markets in the Caribbean and Central America.■ Miami, FL- Change Management Consulting, Western Union-2013-Provided organizational framework strategy to Western Union Caribbean agents on the changing dynamics of remittances in the Caribbean.■ Developed & implement operational and strategic communications plan for Caring At Home Healthcare, a private for-profit healthcare agency.■ Designed and implemented strategic corporate planning and branding opportunities for Arca Investments a private Broker-dealer firm with institutional clients in Latin America.

• Senior Consultant

  • Jan 2012 - Jan 2017

  Gilead Sanders LLC is a strategic consulting firm that helps companies, not-for-profit organizations, and governmental agencies succeed in the 21st-century marketplace by delivering groundbreaking solutions through strategy facilitation, innovation management, and leadership agility. We develop successful roadmaps that help clients adapt to a changing landscape through the integration of Technology, Innovation, People & Platforms (TIP2)®



ConstructConnect

• United States
• Software Development
• 700 & Above Employee

• Internal Communications Manager

  • Oct 2015 - Dec 2016

  ConstructConnect, NORWOOD, OH 10/15-Present Data Analytics, information and software company providing Software as a Service collaborative platforms to General Contractors, subcontractors, Architects and Building Product Manufacturers in the Commercial Construction Industry that help them grow their network and business profitability. Internal Communications Manager ■ Lead and build all internal/external communications for company’s new brand strategy after three mergers and acquisitions. Work closely with company CEO, CMO and Board of Directors in defining and implementing communications strategies across the organization before and after corporate rebranding. ■ Lead corporate rebranding strategy with a third-party agency to redefine and implement new corporate brand identity, internal marketing campaigns and brand training for all employees across all legacy companies to incorporate both internal and external brand launch. ■ Research, define project scope and implement company-wide intranet to expand corporate communications, drive cultural imperatives and increase employee engagement by 85% post-merger for 850 employees. ■ Oversee and coordinate Public Relations agencies to drive thought leadership, media relations, and social media strategies to increase visibility of segmented products and services to niche markets. ■ Direct all internal communications functions for employee body to include e-newsletter, community relations, corporate social responsibility projects, company intranet, social media and intra-company digital signage to increase engagement and retention. ■ Develop and implement internal communications training for managers to increase communications flow across the organization and increase employee retention and engagement. ■ Developed and implemented a Communications Network Team (CNT) to develop and distribute employee-related content for company digital newsletters and intranet to increase overall engagement.



UDT

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Director of Marketing & Government Relations

  • Sep 2009 - Dec 2011

  Provides IT solutions and services to commercial enterprises, healthcare, education, and municipal, state, and federal organizations. Develop and maintain strategic business relationships with emerging commercial sector clients. Drive efforts to establish 3rd-party vendor agreements to capture opportunities with federal, state, and local contractors. Develop customized client projects to enhance value-added opportunities. Devise and execute government relations strategy with local, state, and federal elected officials to ensure fulfillment of legislative and funding goals. Oversee lobbying firms and contractors and monitor legislative agenda objectives. ■ Boosted revenue 45% by driving business development projects with such key clients as AT&T, Blue Cross Blue Shield of Florida, and Walt Disney World Resorts. ■ Represented company at all trade association and special events at The Greater Miami Chamber of Commerce, U.S. Hispanic Chamber of Commerce, The Florida League of Cities, and The Broward Alliance. ■ Advance UDT’s overall brand with top targeted clients through the development of customized projects that enhance overall core competencies with value-added opportunities. ■ Oversee lobbying firms and contractors and monitor objectives as set by company’s legislative agenda. ■ Fully responsible for developing company’s overall government relations strategy with local, State and Federal elected officials and candidates to ensure overall legislative and funding goals.



Pre8Us

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Social Media Strategies

  • May 2007 - Aug 2009

  Interactive digital marketing agency offering clients an integrated set of strategy, technology, and creative services in digital media. Drove and implemented new media strategies such as Search Engine Optimization, Search Engine Marketing, SEO Press Releases, digital campaigns, social media marketing for top-tier clients in the Food and Telecommunications industry. ■ Developed Online Reputation Management (ORM) Strategies for such Fortune 500 clients as Burger King Corporation, SafeAuto Insurance, and First Investment Securities. ■ Increased site traffic and bookings 50% for travel and tourism clients by implementing social media analytics, search engine optimization, and digital media initiatives. ■ Enhanced brand awareness for healthcare clients by 35%-60% through social media marketing analysis, e-mail marketing, blogger relations, and data mining efforts. ■ Drove strategic and creative planning for website designs for Fortune 100 clients with core emphasis on “website as-a-service” features, E-commerce, E-CRM, and analytics functionality.



Markcom Industries

• President/CEO

  • Jan 2006 - Jul 2007

  Markcom Industries is a highly motivated and energetic public relations, marketing and branding firm whose goals are to provide the best and latest communications strategies to our clients. Founded in 1998, Markcom Industries has been providing top notch quality services to a variety of clients. Professional expertise, customer-focus, creativity,reliability and outstanding commitment to getting it right are all trademarks that set Markcom Industries apart from the competition. Markcom Industries is a company that stays ahead of the curve by developing strategies that are in step with today's ever changing technology. We provide additional expertise to our clients through the development of Web casts, Podcasting, Blogs,Web sites, seminars, presentations,and special events. Find out how Markcom Industries can help you achieve your communications goals by contacting us.We look forward to helping you "find your voice".



INNOVATIVE COMMUNICATIONS CORPORATION

• West Palm Beach, Florida

• Director of Corporate Communications

  • Jan 2006 - Apr 2007

  Parent company with various subsidiary companies ranging from telecommunications, banking, media, television and wireless throughout the Caribbean and French Antilles. ■ Enhanced brand visibility of all ICC cable companies by 45% across the U.S. Virgin Islands, British Virgin Islands, Martinique, Guadeloupe, Saint Martin, and Sint Maarten. ■ Boosted online positive response rate by 5% through online brand strategy, website enhancement, Search Engine Optimization, online media buying, and Pay Per Click campaigns. ■ Generated media coverage for subsidiaries in 25+ newspapers across Martinique and Guadeloupe, French Antilles and Europe. ■ Served as public spokesperson at all media and sponsored events; delivered corporate message to media, investors, and general public.



Minority Development & Empowerment Inc.

• VP of Marketing/Operations

  • 1998 - 2005

  Supervised 42-member staff providing services to 22K+ clients in the arenas of HIV/AIDS Services, Economic Development, and Youth & Family Services. Developed and administered revenue and expense budgets to ensure contract integrity and meet service quality standards. ■ Increased unrestricted sources of revenue 75% by developing fundraising and brand visibility strategy. ■ Boosted annual budget from $250K to $1.8M through federal, state, local, and private foundation grants. ■ Enhanced visibility to private and public funding sources and media 45% by developing and executing strategic marketing and public relations plan.



Center for Special Immunology

• Miami/Fort Lauderdale Area

• Director of Public Relations

  • Jan 1997 - Jan 1998

  Served as spokesperson representative with various stakeholders ranging from investors, target group subjects, media, CDC personnel. ■ Led strategic investor relations with venture fund organizations and secured 35% budget allocations for emerging Protease Inhibitors clinical trials for HIV/AIDS patients. ■ Conducted recruitment campaigns for clinical trials with targeted groups defined as “Hard-To-Reach” populations and increased retention rates by 20%. ■ Served as liaison with local media on issues of treatments and services for HIV/AIDS patients and ongoing clinical trials funded by the CDC. ■ Coordinated press conferences and media releases on all major breakthrough treatments and milestones in conjunction with CDC releases.



HAPMO, Inc.

• Director of Public Relations

  • 1995 - 1997

  Produced, directed and hosted twelve-part television series entitled “Our Lives: Our Choices” focusing on the HIV/AIDS service delivery system in Miami-Dade County. Increased awareness of activities of the Metro-Dade HIV/Health Services Planning Council throughout the South Florida community by 40% through strategic initiatives including promotions, newsletters, focus groups, radio and television programming. Acted as Government Relations liaison between health care providers, community leaders, and government officials and the Metro-Dade HIV/Health Services Planning Council by promoting greater access for individuals living with HIV/AIDS in government. Directed and produced promotional videos for the Metro-Dade HIV/Health Services Planning Council aimed at commercial and private distribution.



Florida Department of Transportation

• United States
• Civil Engineering
• 700 & Above Employee

• Public Relations Specialist

  • Jan 1993 - Jan 1995

  ■ Coordinated and led joint Task Force for “sting” operations with State and local police organizations against illegal dumping on State-owned properties and highways. ■ Provided logistics support to FDOT Public Relations team around issues of eminent domain and debris removal after hurricanes. ■ Lead Project Manager with the media for FDOT on eminent domain and right-of-way property issues on State Roads, the Everglades and adjoining highways. ■ Coordinated and led joint Task Force for “sting” operations with State and local police organizations against illegal dumping on State-owned properties and highways. ■ Provided logistics support to FDOT Public Relations team around issues of eminent domain and debris removal after hurricanes. ■ Lead Project Manager with the media for FDOT on eminent domain and right-of-way property issues on State Roads, the Everglades and adjoining highways.



UNITED STATES ARMY RESERVES

• Miami/Fort Lauderdale Area

• Combat Medic -Desert Storm/Desert Shield

  • Jan 1991 - Jan 1992

  Served as a Combat Medic and U.S. Army Reservist with 7217 Medical Support Unit in Perrine FL. U.S. Army veteran of Desert Storm/Desert Shield conflict with 324th Medical Unit. Served as a Combat Medic and U.S. Army Reservist with 7217 Medical Support Unit in Perrine FL. U.S. Army veteran of Desert Storm/Desert Shield conflict with 324th Medical Unit.