Marvin W. Smith
Marketing Manager at WW (formerly Weight Watchers)- Claim this Profile
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Spanish Native or bilingual proficiency
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Italian Limited working proficiency
Topline Score
Bio
Marvin Smith has the dedication of a pro. Willie Mays once said that everybody has dreams. But to make them into reality, it takes "determination, dedication, self-discipline and effort." At Bromley New York, Marvin, then a junior member of the account management team, showed these traits, day in and day out, the first one to arrive, last one to leave, never complaining, consistently asking for more, hungry to learn, driving for excellence. This relentless dedication sets him apart. This dedication helped us earn our best-in-class reputation with clients. I was fortunate to have him at the agency.
He understands clearly what being responsible means. At the agency, he was always the first one in and the last one out. Keeping a great attitude all day long while doing his work. Key in solidifying our good relationship with United Healthcare. His fine attention to detail gained him praises from our client. I will recommend Marvin to anyone in need of a solid account professional.
Marvin Smith has the dedication of a pro. Willie Mays once said that everybody has dreams. But to make them into reality, it takes "determination, dedication, self-discipline and effort." At Bromley New York, Marvin, then a junior member of the account management team, showed these traits, day in and day out, the first one to arrive, last one to leave, never complaining, consistently asking for more, hungry to learn, driving for excellence. This relentless dedication sets him apart. This dedication helped us earn our best-in-class reputation with clients. I was fortunate to have him at the agency.
He understands clearly what being responsible means. At the agency, he was always the first one in and the last one out. Keeping a great attitude all day long while doing his work. Key in solidifying our good relationship with United Healthcare. His fine attention to detail gained him praises from our client. I will recommend Marvin to anyone in need of a solid account professional.
Marvin Smith has the dedication of a pro. Willie Mays once said that everybody has dreams. But to make them into reality, it takes "determination, dedication, self-discipline and effort." At Bromley New York, Marvin, then a junior member of the account management team, showed these traits, day in and day out, the first one to arrive, last one to leave, never complaining, consistently asking for more, hungry to learn, driving for excellence. This relentless dedication sets him apart. This dedication helped us earn our best-in-class reputation with clients. I was fortunate to have him at the agency.
He understands clearly what being responsible means. At the agency, he was always the first one in and the last one out. Keeping a great attitude all day long while doing his work. Key in solidifying our good relationship with United Healthcare. His fine attention to detail gained him praises from our client. I will recommend Marvin to anyone in need of a solid account professional.
Marvin Smith has the dedication of a pro. Willie Mays once said that everybody has dreams. But to make them into reality, it takes "determination, dedication, self-discipline and effort." At Bromley New York, Marvin, then a junior member of the account management team, showed these traits, day in and day out, the first one to arrive, last one to leave, never complaining, consistently asking for more, hungry to learn, driving for excellence. This relentless dedication sets him apart. This dedication helped us earn our best-in-class reputation with clients. I was fortunate to have him at the agency.
He understands clearly what being responsible means. At the agency, he was always the first one in and the last one out. Keeping a great attitude all day long while doing his work. Key in solidifying our good relationship with United Healthcare. His fine attention to detail gained him praises from our client. I will recommend Marvin to anyone in need of a solid account professional.
Experience
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WW
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United States
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Wellness and Fitness Services
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500 - 600 Employee
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Marketing Manager
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Sep 2019 - Present
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Assoc. Marketing Manager
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Mar 2018 - Sep 2019
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Marketing Associate
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Mar 2016 - Feb 2018
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Account Supervisor
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Feb 2015 - Mar 2016
Brands: Reckitt Benckiser's VMS (vitamins, minerals & supplements) portfolio of OTC brands- Instrumental in the development and launch of MegaRed’s 2015 global (USA, Canada, Spain & Portugal), integrated and category unconventional “Dancers” campaign – TV, digital banners, website, social, in-store, online video and activations- Acted as primary point-of-contact for Director-level RB Brand Managers and forged relationships of trust and partnership with RB Brand TeamAME Awards - "World's Best Advertising & Marketing Effectiveness: McCann Health" (2016)Global Awards - "Healthcare Agency Network of the Year: McCann Health" (2012-2015)AdvertisingAge - "Agency A-List to Watch: McCann, New York" (2014)
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Account Supervisor
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Dec 2010 - Nov 2014
Account Supervisor: Aug 2013-Nov 2014 | Sr. Account Executive: Dec 2010-Jul 2013Brands: JPMorgan Chase & Co. (Credit Card Division), Pfizer (Viagra), Central Park Conservancy- Co-led production from briefing to execution for high-profile national integrated campaigns—including for the launch of Viagra’s first-ever online store and Spanish language ads within the U.S.- Participated in pro-bono modernization of the Central Park Conservancy’s image—development of iconic branding, award-winning mobile app (Internet Advertising Award 2011: Best Non-Profit Mobile Application) and 3D projection mapping event (featured in Adweek), resulting in 40% revenue increase and 18% increase in new membershipAdweek & AdAge - "Agency of the Year: mcgarrybowen" (2011)AdAge - "Agency A-List: mcgarrybowen" (2010)AdAge - "Agency of the Year: mcgarrybowen" (2009)
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Prime Access
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Jun 2009 - Nov 2010
Brands: Pfizer (Lyrica); Novartis (Exjade); Merck (Gardasil, Isentress, Propecia)- Assisted in the planning, launch, maintenance and evaluation of digital advertising campaigns- Aided in the preparation and implementation of market research strategies, including for focus groups and concept testing with patients, primary care physicians and pharmacists- Managed development and daily responsibilities of junior staff—Assistant Account Executives & Account CoordinatorsPrime Access is the largest independently owned health and wellness agency reaching the US Hispanic, African American, Asian American, LGBT and other diverse US consumer markets.
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Bromley Communications
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jun 2008 - May 2009
Brands: UnitedHealthcare (Evercare, SecureHorizons), Novartis (Excedrin, Theraflu), Citibank- Participated in the development and presentation of new business proposals- Managed onsite promotions for Citibank in San Diego, LA & NYC with outstanding Client feedback- Collaborated in the development of a 45-minute educational DVD for UnitedHealthcare designed to simplify Medicare for Hispanic seniors and their families, exceeding estimated response levels
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Wunderman
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Advertising Services
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700 & Above Employee
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Assistant Account Executive
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Aug 2007 - Jun 2008
Brand: Burger King (Northeast Division for Field Marketing Team)- Executed NE division marketing efforts—DJ live feeds, value-add opportunities & grand openings- Traveled to test markets across division to ensure promotional support around new products- Negotiated community sponsorships and seasonal partnerships with amusement park chains
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Management Intern
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Jun 2007 - Aug 2007
Account: Wendy's
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U.S. Census Bureau
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United States
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Government Administration
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700 & Above Employee
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Marketing Services Intern
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Jun 2005 - Aug 2005
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U.S. Department of Veterans Affairs
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United States
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Government Administration
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700 & Above Employee
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Marketing Services Intern
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Jun 2004 - Aug 2004
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Education
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2004 - 2007
The University of Texas at San Antonio
BBA, Marketing & International Management with a Minor in Foreign Languages -
2005 - 2006
John Cabot University
Study Abroad Program (Rome, Italy) -
2002 - 2004
Texas A&M International University
Marketing
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