Experience

Shoreline Diagnostics

• United States
• Medical Practices
• 1 - 100 Employee

• Director Of Operations

  • Aug 2021 - Present



Onyx Healthcare USA, Inc.

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Digital Marketing Lead

  • Feb 2020 - Aug 2021



binjipay

• United States
• Banking
• 1 - 100 Employee

• Digital Brand Manager

  • 2019 - Feb 2020

  Work within a team to develop and execute Binji Marketing/SEO strategy online. Use data to drive campaigns and maximize effectiveness. Manage the Binji Shopify website. Create engaging content for website, ads, social media, and tradeshows. Research competitors, find trends and leverage them to increase sales and inform the executive team on implementing new marketing strategies. Work within a team to develop and execute Binji Marketing/SEO strategy online. Use data to drive campaigns and maximize effectiveness. Manage the Binji Shopify website. Create engaging content for website, ads, social media, and tradeshows. Research competitors, find trends and leverage them to increase sales and inform the executive team on implementing new marketing strategies.



Balboa Horizons

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing

  • 2017 - 2019

  Create content for social media, website, paid ads, emails and events. Represented team at tradeshows and industry events. Communicated brand online to drive admissions and inspire change and transform lives. Reduced CPA by 40%. Increased internet admissions by 75% in one year. Managed all online assets, implement local and national marketing strategies, performed competitor research, link building, SEO both on and off-page, reported analytics and progress to marketing director. Create content for social media, website, paid ads, emails and events. Represented team at tradeshows and industry events. Communicated brand online to drive admissions and inspire change and transform lives. Reduced CPA by 40%. Increased internet admissions by 75% in one year. Managed all online assets, implement local and national marketing strategies, performed competitor research, link building, SEO both on and off-page, reported analytics and progress to marketing director.



Chapters Capistrano

• United States
• Mental Health Care
• 1 - 100 Employee

• Marketing

  • 2013 - 2016

  Developed content strategy to increase organic admissions resulting in a 30% increase in sales revenue. Managed Wordpress and blog to increase visitors and maximize brand exposure. Collaborated with executive team in creating meaningful experiences for clients and families. Worked with families to admit loved ones into care, ran verifications of benefits, and set up and led tours of facilities. Developed content strategy to increase organic admissions resulting in a 30% increase in sales revenue. Managed Wordpress and blog to increase visitors and maximize brand exposure. Collaborated with executive team in creating meaningful experiences for clients and families. Worked with families to admit loved ones into care, ran verifications of benefits, and set up and led tours of facilities.



Ocean Hills Recovery Inc.

• United States
• Mental Health Care
• 1 - 100 Employee

• Marketing

  • 2011 - 2013

  Oversee and coordinate marketing efforts SEM, SEO, link building, write press releases, update website content, take/edit photos and video for social media, craft ad copy, manage analytics and oversee PPC campaigns, field admissions calls, recommend level of care for treatment to potential clients, maintain relationships via email and phone, interact with clients, families, and referents, manage all social media platforms, develop strategy and tactics to increase admissions and improve admissions processes. Show less



U.S. Ski & Snowboard Team

• United States
• Spectator Sports
• 200 - 300 Employee

• Communications Intern

  • 2010 - 2011

  Maintained and updated social media to increase site traffic and retain users, developed online photo library for press inquiries, created short videos for posting to social media. Wrote press releases for U.S. Ski and Snowboard Teams, Managed the U.S.S.A. website using CMS, updated content daily interviewed athletes for use in publications nationwide. Photographed athletes for use in stories, social media, national press, and U.S. Ski Team website. Maintained and updated social media to increase site traffic and retain users, developed online photo library for press inquiries, created short videos for posting to social media. Wrote press releases for U.S. Ski and Snowboard Teams, Managed the U.S.S.A. website using CMS, updated content daily interviewed athletes for use in publications nationwide. Photographed athletes for use in stories, social media, national press, and U.S. Ski Team website.



Ithaca College

• United States
• Higher Education
• 700 & Above Employee

• Assistantship

  • Jan 2009 - Jun 2009

  • Edit graduate program website, research for social marketing campaigns study• Apply visual design principles and skills to recommend graphic changes to the site and ideas for the future• Design content structure using CARP and appropriate typography• Create templates for easy updating and content exchanges to the Ithaca database

• Communications Graduate School Representative

  • Aug 2008 - Jun 2009

  • Monthly meeting with deans of departments, propose improvement, and offer insight into the communications graduate program• Acting liaison between deans of departments and graduate students' suggestions used to aid deans in developing course curriculum and syllabus requirements • Provide feedback and research based suggestions on how to retain existing students and to bring new students into the Park School of Communications



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Jul 2007 - Apr 2008

  • Developed questions and strategies for a national survey to target past PRSA members to find out why their memberships lapsed• Created national direct email campaign to 5000 people all across the country, the results helped PRSA make informed decisions about retaining membership.• Analyzed data and made inferences as to why past members let their memberships lapse • PRSA used the analysis in attempt to bring members in and to retain existing members

• Photojournalist

  • Jan 2005 - Aug 2007

  • Applied photojournalism principles to take inspiring photos of people, events, and breaking news stories• Wrote feature stories, created advertisements, and edited photos• Published in Deseret Morning News, Provo Daily Herald, and BYU Daily Universe