Freelance Account Director

• Mar 2023 - Present

Account Director

• Jul 2019 - Mar 2023

Account Director

• Jul 2018 - Jul 2019

Client: AB InBev Elastic deliver commercial and creative solutions for alcohol and on-trade focused brands. Our unique team of 'drinks insiders' live and breathe the food and beverage industry. We work on nothing else and have a deep understanding of what works. We are the only marketing agency that has access to the data and insight of Matthew Clark Bibendum. These things combined enable us to find your unfair advantage. Client: AB InBev Elastic deliver commercial and creative solutions for alcohol and on-trade focused brands. Our unique team of 'drinks insiders' live and breathe the food and beverage industry. We work on nothing else and have a deep understanding of what works. We are the only marketing agency that has access to the data and insight of Matthew Clark Bibendum. These things combined enable us to find your unfair advantage.

Senior Account Manager

• Jun 2017 - Jul 2018

Clients: Pfizer Consumer Healthcare, Kimberley Clark, McVitie’s and Godiva. A WPP company, Geometry are the world’s largest and most international brand activation agency, driving conversion, action and purchase through award-winning programs that change behaviour and inspire people to buy well. My responsibilities included: ► Performing regular financial reviews to ensure client accounts are tracking against project fees and scope. ► Ensuring that project fees are accurately forecasted and reflected within company P&L. ► Driving account development by actively seeking and proposing strategic opportunities to grow existing client accounts. ► Working within internal planning team to deliver campaign plans built on a foundation of strategic insight and focused on ensuring project KPI’s are achieved. ► Liaison with external agencies to develop co-ordinated launch plans across multiple clients and brands. ► Working with business leaders to unlock opportunities across client accounts. ► Establishing and maintaining effective relationships with client contacts through understanding their business objectives and needs. ► Management and mentoring of junior team members (inclusive of regular progression meetings and career development training and support). Show less

Account Manager

• Feb 2016 - May 2017

Clients: AB InBev, Adidas, Reebok and Canterbury of New Zealand. An award-winning creative, sport and shopper marketing agency. Working across both the ‘Savvy Drinks’ and ‘Savvy Sport’ teams. My responsibilities included: ► Three-month secondment at AB InBev to support with the launch of Bud Light in the UK. ► Overall project management for the AB InBev account, working on the trade launch of Bud Light for both on and off-trade customers. The campaign won the Alcohol Product Launch of the Year at the 2017 Retail Industry Awards. ► Global experience working on the development of an Adidas Virtual Reality architecture project, inclusive of a Virtual Reality led media day attended by Adidas CEO Herbert Heiner. The event was the second largest synchronised VR experience outside of Facebook. ► Overall account lead for the British & Irish Lions 2016/17 jersey launch on behalf of Canterbury of New Zealand. Show less

Account Manager

• May 2013 - Feb 2016

Clients: Coca-Cola European Partners and Asda. Golley Retail creates innovative solutions for some of the World’s biggest brands, among them, Procter & Gamble, Coca-Cola, Nestlé and Asda. My responsibilities included: ► Interpretation and adaption of client briefs to ensure brand, legal and retailer sign off. ► Reviewing and critiquing the output of the creative team to ensure concepts are on brand, shopper focused and relevant to the retailers aims and objectives. ► Agency lead on Coca-Cola 2014 FIFA World Cup™ artwork ensuring guidelines of Coca-Cola, FIFA and individual retailers were all adhered to prior to submission for approval. 100% approval rate for all artwork achieved. ► Account lead for the 2014 World Cup Trophy Tour which saw the World Cup taken to a retailer (Asda) for the first time. The output was described as best in class globally by CCEP’s Walmart Global Shopper Marketing Manager. ► Development and management of online CSR campaigns on behalf of Coca-Cola in conjunction with Sainsbury’s and Tesco. Show less

Account Executive

• Nov 2011 - Apr 2013

Client: Asda. Banana Kick is a full-service marketing agency specialising in the sports, leisure and experiential sectors. My responsibilities included: ► Developing, co-ordinating, monitoring and analysing client and retailer experiential events. ► Production management inclusive of print and production, monitoring and reviewing suppliers, invoice reconciliation and admin processes. ► Responsibility for all jobs from time briefed into agency to the final delivery and implementation, including attendance at events. ► Management and supervision of staff. Show less