Associate Director of Digital Marketing

• Jun 2023 - Present

Advertising Account Executive

• May 2021 - Sep 2023

• Drive project management within the agency to enable efficient monitoring of timelines, creatives and deliverables and subsequent billing of ongoing and completed projects• Manage different traditional & digital campaigns which include, but not limited to, email marketing, search, display and discovery advertising, print, website content development, management & maintenance, etc.• Conduct campaign research, develop design and copy ideas fit for use in different advertising channels & media and provide performance report for all campaigns Show less

Graduate Teaching Assistant, Courses: Marketing (2019, 2020) , Digital Media & Communications (2020)

• Sep 2019 - May 2021

• Conduct review sessions on topics discussed in class with regard to the use of marketing concepts, tools & platforms that aid in decision-making relating to the planning & execution of marketing tactics & efforts • Assist Marketing faculty members with course delivery including preparation of course materials, setting up class presentations, creation & submission of attendance reports, sending out course-related announcements, and other administrative tasks as may be deemed necessary • Analyze & grade assignment submission of students in terms of relevance to the course, use of core concepts, writing organization & coherence, presentation of ideas, etc. TOPICS: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Paid Advertising, Data Analytics & Measurement, Content Marketing TOOLS: Google Ads, Google Analytics, Facebook Ads Manager, Microsoft Excel, Screaming Frog, Mailchimp Show less

Associate Marketing Manager

• Jan 2021 - Mar 2021

• Lead marketing initiatives in various channels such as search, social media & email in order to generate traffic and sales conversions for a new online marketplace • Monitor the performance and impact of marketing programs and campaigns through the analysis of sales data and market trends, thereby guiding the development of future marketing strategies • Create business opportunities for the company through product design and development, as well as the sourcing of products that align with the company’s purpose and current assortment • Generate engaging content in the e-commerce platform, as well as in the different social media channels where the company is present (Instagram, Facebook, Twitter, Pinterest) Show less

Digital Marketing Analyst

• Nov 2020 - Jan 2021

• Assist in consulting with companies regarding the development of digital marketing strategies by conducting research on the competitive landscape, assessing tactics employed on search, social media, email & website • Create client-facing strategy documents & presentation detailing market research findings, corresponding data analysis & strategic marketing recommendations • Assist in consulting with companies regarding the development of digital marketing strategies by conducting research on the competitive landscape, assessing tactics employed on search, social media, email & website • Create client-facing strategy documents & presentation detailing market research findings, corresponding data analysis & strategic marketing recommendations

Project Head / Manager, Operations

• Jan 2016 - Jul 2018

• Created a content strategy in various digital & social media channels driven by market research & customer data analysis that effectively defined target customer profile & segments, thereby contributing to the achievement of up to 200% of sales targets for assigned projects, with a total sales value of $8 million • Directed the company’s email marketing strategy to address the increasing number of inquiries coursed through customer service channels by creating email templates containing relevant & updated content on property details, pricing & current promotions while using personalized subject lines, thus delivering a lead conversion rate of more than 50% & contributing to the sales teams’ prospecting efforts • Led cross-functional teams that managed the day-to-day sales & operations of multi-million dollar real estate subdivisions, with tasks including project coordination & documentation, construction pipeline monitoring, property management, account management & client retention, project representation with various government agencies, and liaising with the sales teams & broker networks, in order to consistently provide more than 30% profit margins on development costs • Worked closely with the marketing department to conduct site optimization & keyword research, ensuring that the company’s projects appear high on the search engine results page (SERP) when a certain location is being searched Show less

Project Manager

• Jan 2014 - Dec 2015

• Conducted market & location research, which helped successfully launch into the market a low-cost housing project that represented more than 50% of the company’s inventory in 2015 & opened more than 1,000 housing units that provided opportunities for blue collar workers to finally own their own home • Created a marketing plan that aimed to sell out the remaining inventory in existing projects while monitoring and adhering to project scope, budget & timeline, thus ensuring achievement of >30% profit margin on projects • Formulated effective media & write-up content in digital & traditional media channels by working closely with and providing the necessary requirements to external advertising & media agencies Show less

Business Consultant / Business Development Manager

• Oct 2011 - Dec 2012

• Effectively strategized & implemented the company’s market expansion plans by opening 20 additional stores within 1 year to increase the brand’s market reach through the establishment of franchise guidelines, extensive location research, creation of master franchises, and the effective management of website & social media pages • Devised the mechanics for the customer loyalty program designed to promote store visits & social media check-ins (Facebook, Twitter, Foursquare) among patrons and new customers, thereby encouraging repeat purchases • Created an organizational structure that efficiently supported the company’s plans for growth, which included leading a team of Franchise Care Officers dedicated to serving the needs of franchisees such as marketing, training & support, inventory monitoring & store management Show less

Sales & Marketing Coordinator

• Jan 2011 - Oct 2011

• Developed & managed the business segment’s social media pages in order to increase brand awareness on concrete derivative products & secure product presentation opportunities • Created business opportunities for the Building Construction Services (BCS) Group by conducting marketing promotions, and participating in various construction forums and exhibits, as well as setting up product trainings for architects and engineers • Prepared and consolidated weekly and monthly reports for all Sales Officers and Technical Sales Officers under the BCS Group Show less

Property Analyst

• Dec 2009 - Dec 2010

Responsible for the management and development of the company’s network of locators with functions including contract management, lease negotiations, billings and collection, as well as monitoring compliance to agreement and standard operating procedures.

Retail Marketing Management Trainee

• Jan 2009 - Nov 2009

Assisted & trained in the different departments of retail marketing & retail station operations including asset management, account/contract management, marketing promotions and events management, etc.

Business Development Assistant

• Jan 2008 - Dec 2008

• Conducted competitor research on real estate development offerings, which allowed the team to create and establish within the metro’s financial district new condominium projects that cater to the needs of working professionals • Managed each project’s supply and distribution of marketing collaterals that aid agents and brokers in their sales engagements, ensuring accuracy of printed information • Conducted competitor research on real estate development offerings, which allowed the team to create and establish within the metro’s financial district new condominium projects that cater to the needs of working professionals • Managed each project’s supply and distribution of marketing collaterals that aid agents and brokers in their sales engagements, ensuring accuracy of printed information