Mari Mikava (Mari Roché)

A&R Manager at Epsilon Records
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Contact Information
Location
US
Languages
  • English Native or bilingual proficiency
  • Georgian Native or bilingual proficiency
  • German Limited working proficiency
  • Dutch Elementary proficiency

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Jonny Leighton

During my role as an AVP at Robert Half's The Creative Group in Miami from Apr 2017 to Jan 2020, I collaborated with Mari on several projects. Before she became a candidate of mine, Mari had already successfully completed an assignment with RH. I placed her on multiple project assignments and can vouch for her exceptional ability to consistently go above and beyond in delivering for clients. Mari is self-motivated, resourceful, and excels both when working independently and in team settings, often with little to no supervision. I highly recommend making the move to bring her onto your team.

Cristina Caus

During my tenure at GDS Group, while we both worked in the same department, our collaboration spanned different Summit sectors. I've observed Mari's determination and deep sense of responsibility firsthand. She consistently demonstrated her proactive approach and superb client success skills in event management and guest speaker acquisition for the CMO Digital and Digital Innovation Summits. She consistently exhibited a sense of urgency, and always ready to tackle challenges. Mari frequently stepped up to take on additional responsibilities and was a go-to resource for new hires, ensuring that all their questions were addressed during onboarding and training. Any team or organization would be fortunate to have her on board.

Harrison Gross

Miryam was a solid staff member and was really helpful on the team. She did her best to meet our needs in administrative and social media capacities. She is professional, shows up regularly on time, and was always pleasant to work with. I recommend her for your team.

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Credentials

  • Music Industry Essentials
    New York University
    Oct, 2023
    - Sep, 2024
  • Social Media Marketing Certification
    HubSpot Academy
    Sep, 2023
    - Sep, 2024
  • Social Media Marketing Certification II
    HubSpot Academy
    Sep, 2023
    - Sep, 2024
  • Content Marketing Certification
    HubSpot Academy
    Aug, 2023
    - Sep, 2024

Experience

    • Netherlands
    • Musicians
    • 1 - 100 Employee
    • A&R Manager
      • Nov 2023 - Present

      • Discovering and nurturing new and emerging talent. • Evaluating demo submissions to identify high-potential tracks and artists for signing. • Managing the recording and release process for artists, ensuring projects are completed on time and within budget. • Curating label playlists on popular streaming platforms. • Staying ahead of music trends, industry shifts, and digital streaming platforms to shape cutting-edge A&R strategies. • Collaborating with producers and studios… Show more • Discovering and nurturing new and emerging talent. • Evaluating demo submissions to identify high-potential tracks and artists for signing. • Managing the recording and release process for artists, ensuring projects are completed on time and within budget. • Curating label playlists on popular streaming platforms. • Staying ahead of music trends, industry shifts, and digital streaming platforms to shape cutting-edge A&R strategies. • Collaborating with producers and studios, cultivating strong relationships with artists, managers, agents, and industry professionals. Show less • Discovering and nurturing new and emerging talent. • Evaluating demo submissions to identify high-potential tracks and artists for signing. • Managing the recording and release process for artists, ensuring projects are completed on time and within budget. • Curating label playlists on popular streaming platforms. • Staying ahead of music trends, industry shifts, and digital streaming platforms to shape cutting-edge A&R strategies. • Collaborating with producers and studios… Show more • Discovering and nurturing new and emerging talent. • Evaluating demo submissions to identify high-potential tracks and artists for signing. • Managing the recording and release process for artists, ensuring projects are completed on time and within budget. • Curating label playlists on popular streaming platforms. • Staying ahead of music trends, industry shifts, and digital streaming platforms to shape cutting-edge A&R strategies. • Collaborating with producers and studios, cultivating strong relationships with artists, managers, agents, and industry professionals. Show less

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Social Media Manager & Content Creator
      • Apr 2022 - Present

      • Planning and executing 20+ organic and paid ad campaigns across multiple platforms (Meta, LinkedIn, TikTok, Pinterest, Instagram, SoundCloud, and X), resulting a strong +312% uptick in engagement within the first month for Brad Rau Music. • Achieving strong growth on Facebook and Instagram, with a combined reach increase of +475K%. • Creating a social media calendar and publishing 1-2 engaging content pieces daily. • Reviewing, monitoring, moderating, and responding to comments… Show more • Planning and executing 20+ organic and paid ad campaigns across multiple platforms (Meta, LinkedIn, TikTok, Pinterest, Instagram, SoundCloud, and X), resulting a strong +312% uptick in engagement within the first month for Brad Rau Music. • Achieving strong growth on Facebook and Instagram, with a combined reach increase of +475K%. • Creating a social media calendar and publishing 1-2 engaging content pieces daily. • Reviewing, monitoring, moderating, and responding to comments, messages, and inquires. Show less • Planning and executing 20+ organic and paid ad campaigns across multiple platforms (Meta, LinkedIn, TikTok, Pinterest, Instagram, SoundCloud, and X), resulting a strong +312% uptick in engagement within the first month for Brad Rau Music. • Achieving strong growth on Facebook and Instagram, with a combined reach increase of +475K%. • Creating a social media calendar and publishing 1-2 engaging content pieces daily. • Reviewing, monitoring, moderating, and responding to comments… Show more • Planning and executing 20+ organic and paid ad campaigns across multiple platforms (Meta, LinkedIn, TikTok, Pinterest, Instagram, SoundCloud, and X), resulting a strong +312% uptick in engagement within the first month for Brad Rau Music. • Achieving strong growth on Facebook and Instagram, with a combined reach increase of +475K%. • Creating a social media calendar and publishing 1-2 engaging content pieces daily. • Reviewing, monitoring, moderating, and responding to comments, messages, and inquires. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Account Executive, Integrated Marketing
      • Jun 2021 - Dec 2021

      • Created multi-channel campaigns for national brands, including over-the-air audio, streaming, digital, influencer, and targeted digital solutions, resulting in a 14% increase in revenues. • Collaborated closely with influencers, podcasts hosts, and radio personalities, developing voice-over (VO) scripts for pre-sales and marketing content that maximized the impact of on-air talent. • Managed the entire lifecycle of marketing campaigns, proactively troubleshooting, and maintaining… Show more • Created multi-channel campaigns for national brands, including over-the-air audio, streaming, digital, influencer, and targeted digital solutions, resulting in a 14% increase in revenues. • Collaborated closely with influencers, podcasts hosts, and radio personalities, developing voice-over (VO) scripts for pre-sales and marketing content that maximized the impact of on-air talent. • Managed the entire lifecycle of marketing campaigns, proactively troubleshooting, and maintaining consistent client communication to meet delivery goals. Show less • Created multi-channel campaigns for national brands, including over-the-air audio, streaming, digital, influencer, and targeted digital solutions, resulting in a 14% increase in revenues. • Collaborated closely with influencers, podcasts hosts, and radio personalities, developing voice-over (VO) scripts for pre-sales and marketing content that maximized the impact of on-air talent. • Managed the entire lifecycle of marketing campaigns, proactively troubleshooting, and maintaining… Show more • Created multi-channel campaigns for national brands, including over-the-air audio, streaming, digital, influencer, and targeted digital solutions, resulting in a 14% increase in revenues. • Collaborated closely with influencers, podcasts hosts, and radio personalities, developing voice-over (VO) scripts for pre-sales and marketing content that maximized the impact of on-air talent. • Managed the entire lifecycle of marketing campaigns, proactively troubleshooting, and maintaining consistent client communication to meet delivery goals. Show less

    • United Kingdom
    • Events Services
    • 700 & Above Employee
    • Head of Brand Partnerships
      • Mar 2020 - Apr 2021

      • Curated guest lists for events, overseeing outreach, negotiation, and contracting, successfully achieving 110% of the annual target. • Prospected and recruited thought leaders as guest speakers, with clients including NBA, Estée Lauder, Hilton, LVMH, Disney, Instagram, and various Fortune 500 companies. • Mentored new team members, actively participated in weekly meetings, and provided support throughout the onboarding process. • Curated guest lists for events, overseeing outreach, negotiation, and contracting, successfully achieving 110% of the annual target. • Prospected and recruited thought leaders as guest speakers, with clients including NBA, Estée Lauder, Hilton, LVMH, Disney, Instagram, and various Fortune 500 companies. • Mentored new team members, actively participated in weekly meetings, and provided support throughout the onboarding process.

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Account Coordinator
      • Mar 2018 - Aug 2018

      • Managed projects, prioritized deadlines, coordinated timelines, processed job orders, and collaborated with the Account Services team to meet client deliverables for Five Below. • Assisted in talent selection for TV spots, voice-overs, and other projects, featuring B-list actors and influencers. • Created market analysis reports and a bi-weekly newsletter highlighting industry trends and competitive analysis. • Managed projects, prioritized deadlines, coordinated timelines, processed job orders, and collaborated with the Account Services team to meet client deliverables for Five Below. • Assisted in talent selection for TV spots, voice-overs, and other projects, featuring B-list actors and influencers. • Created market analysis reports and a bi-weekly newsletter highlighting industry trends and competitive analysis.

    • IT Services and IT Consulting
    • Marketing Coordinator
      • Sep 2017 - Mar 2018

      • Created and designed social media content across multiple platforms (Meta, LinkedIn, Instagram, X), resulting in significant growth, including 150k Facebook page likes, 45k Twitter followers, and 35k Instagram followers. • Identified influencer collaboration opportunities and managed brand partnership communications for co-founders. • Planned events, promotional activities, and coordinated video and photoshoots, while actively participating in media features and campaigns. • Targeted… Show more • Created and designed social media content across multiple platforms (Meta, LinkedIn, Instagram, X), resulting in significant growth, including 150k Facebook page likes, 45k Twitter followers, and 35k Instagram followers. • Identified influencer collaboration opportunities and managed brand partnership communications for co-founders. • Planned events, promotional activities, and coordinated video and photoshoots, while actively participating in media features and campaigns. • Targeted and secured media contacts and press coverage with Forbes, Vox Markets, New York Post, USA Today, and PR Newswire. Show less • Created and designed social media content across multiple platforms (Meta, LinkedIn, Instagram, X), resulting in significant growth, including 150k Facebook page likes, 45k Twitter followers, and 35k Instagram followers. • Identified influencer collaboration opportunities and managed brand partnership communications for co-founders. • Planned events, promotional activities, and coordinated video and photoshoots, while actively participating in media features and campaigns. • Targeted… Show more • Created and designed social media content across multiple platforms (Meta, LinkedIn, Instagram, X), resulting in significant growth, including 150k Facebook page likes, 45k Twitter followers, and 35k Instagram followers. • Identified influencer collaboration opportunities and managed brand partnership communications for co-founders. • Planned events, promotional activities, and coordinated video and photoshoots, while actively participating in media features and campaigns. • Targeted and secured media contacts and press coverage with Forbes, Vox Markets, New York Post, USA Today, and PR Newswire. Show less

    • United States
    • International Affairs
    • Communications Intern
      • Jun 2014 - Aug 2014

      • Assisted the Georgian Permanent Mission's diplomatic staff in preparing summary papers, reports, conference notes, and news press releases. • Daily tasks included journalism writing, translation, summary reports, and composing Security Council presidential statements and letters. • Assisted the Georgian Permanent Mission's diplomatic staff in preparing summary papers, reports, conference notes, and news press releases. • Daily tasks included journalism writing, translation, summary reports, and composing Security Council presidential statements and letters.

Education

  • The Wharton School
    Advanced Digital Marketing and Growth Strategies Program
    2023 - 2024
  • University of Miami
    Bachelor of Science (B.S.) in Communication with a Major in Advertising and a Minor in Marketing
    2015 - 2017
  • The University of Edinburgh
    2014 - 2015
  • Northeastern University
    2012 - 2014

Community

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