Maru Rivero Busto

Operations LATAM Coordinator at Payflow (YC S21)
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Contact Information
Location
Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Francés Elementary proficiency

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Rubén Martín Hernández

María Eugenia ha formado parte de mi equipo de trabajo durante más de un año. Durante este tiempo, ha demostrado ser perseverante, perfeccionista y tener una gran capacidad de autoaprendizaje. Me gustaría resaltar que María Eugenia tiene una gran capacidad comunicativa, lo que, sumado a su alto nivel de empatía, le permite contagiar a sus compañeros de equipo su dinamismo y pasión. Desde el punto de vista de cliente, gracias a esta habilidad, María Eugenia ha mantenido relaciones fluidas con numerosos contactos de diferentes clientes, resultando siempre satisfactorias y convirtiéndose en una persona de referencia para ellos. María Eugenia siempre procura añadir el mayor valor posible a los entregables dando un paso más allá de lo requerido en cuanto a profundización y autorrevisión se refiere. A nivel de trabajo en equipo y asumir responsabilidades, nunca se esconde y asume el rol de liderazgo y responsabilidad sobre cualquier tarea cuando es necesario.

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Experience

    • Spain
    • Financial Services
    • 1 - 100 Employee
    • Operations LATAM Coordinator
      • Jan 2023 - Present

      Operations Management: Successfully coordinated market launch operations in LATAM (Colombia + Peru), building and managing three different teams with diverse cultures. Managed over 300 accounts with a strong focus on adoption and retention, achieving low churn rates (less than 2% in Colombia, 0% in Peru, and 1% in Spain).Process Development and Improvement: expertise in identifying areas for improvement, implementing streamlined processes, and driving operational efficiency to support the company's growth.Cross-functional Collaboration: Played a crucial role in collaborating with Sales, Product, and Finance teams, bridging the gap between EU operations and LATAM operations. This involved ensuring smooth communication, alignment of strategies, and effective execution of plans.Account Management: Developed and maintained strong relationships with clients, engaging them from onboarding and implementing processes to ensure successful activation. Implemented retention strategies and internal KPIs such as health scores. Directly managed over 50 accounts with more than 1,000 active employees in Colombia and Peru, while overseeing a team responsible for 300 accounts in total.Support Management: Developed, managed, and maintained support channels for both B2B and B2C teams, focusing on providing exceptional customer support and ensuring a seamless experience for clients.Product Development and Strategy: Due to my deep understanding of clients, their needs, and their processes, I have become the go-to person for product development initiatives. I actively contribute to the development of new products, target new markets, build company 25strategies, and set processes that go beyond operations.Startup Mindset: familiarity with the fast-paced and dynamic nature of startups, including adaptability, agility, and the ability to thrive in a rapidly evolving environment. Show less

    • Country Operations Manager (Colombia)
      • May 2022 - Jan 2023

    • Operations Manager
      • Dec 2021 - May 2022

      Operations Management: Demonstrated strong leadership skills and the ability to effectively co-lead and scale operations during a period of exponential growth.Relationship Building: Successfully built and managed partner relations, specifically with HR Directors, to support app launches, drive initiatives, and ensure effective communication and support.KPI Improvement: Achieved significant improvements in key performance indicators (KPIs), such as increasing download rates and maintaining growth over time.Sales Cycle Management: Successfully managed the sales cycle with existing clients, resulting in a high conversion rate and contributing to revenue growth. Show less

    • Senior Operations Associate
      • Sep 2021 - Dec 2021

    • Ops Associate
      • Feb 2021 - Aug 2021

      Payflow is a financial wellness platform for companies allowing their employees to access their earned pay instantly, an automated virtual save box and e-learning financial education. Backed by top investors like Y Combinator, Rocket Internet, Plug and Play, CaixaBank, Telefónica, Lanai Partners, Abac Nest, Itnig among others; we have already raised 2M USD, reached thousands of employees through 200+ companies and this is only the beginning.Check it out: https://payflow.es/

    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Consultant Energy & Resources
      • Sep 2020 - Feb 2021

    • Risk Consultant Energy & Resources
      • Sep 2018 - Sep 2020

      Regulatory Compliance: Demonstrated expertise in analyzing and interpreting regulations, norms, and policies related to the customer acquisition and sales processes in the Spanish electrical market.Risk Analysis: Proficient in conducting risk assessments and evaluating potential regulatory risks, providing strategic recommendations to mitigate adverse impacts for electricity distribution companies.Advisory Services: Experience in providing advisory services to electrical distribution companies, specifically in configuring regulatory cost information and offering insights to optimize their financial operations.Budget Optimization: Proven track record in developing and implementing processes and procedures to optimize budgeting methodologies and ensure accurate recording of capitalizable expenses.Industry Knowledge: Strong understanding of the Spanish energy sector and its regulatory frameworks, particularly related to the ecological transition. Ability to study and assess future regulatory frameworks to inform strategic decision-making.Data Analysis: Proficiency in analyzing and interpreting data related to regulatory compliance, remuneration impacts, and budget optimization, using tools and techniques to derive meaningful insights.Project Management: Experience in managing projects within the consultancy context, ensuring timely delivery, effective coordination with stakeholders, and successful implementation of recommendations.Problem Solving: Demonstrated ability to identify and address challenges and complexities related to regulatory compliance, risk analysis, and optimization of processes and procedures.Attention to Detail: Meticulous attention to detail when conducting regulatory, normative, and risk analyses, ensuring accuracy and precision in findings and recommendations. Show less

    • Spain
    • Investment Banking
    • 1 - 100 Employee
    • M&A Analyst
      • Jun 2017 - May 2018

      Financial Analysis: Conducted comprehensive financial analysis, including LBO modeling, refinancing evaluations, and industry research. Utilized financial data to draw meaningful conclusions and make informed recommendations. Valuation and Market Research: Performed company valuations, assessed market trends, and conducted thorough market research. Utilized various methodologies to determine the value of companies and provided insights for decision-making processes. Pitching and Presentation: Designed analyst presentations and pitching materials, ensuring they were compelling and well-structured. Financial Statement Analysis: Assisted partners in targeting potential companies by analyzing their financial statements and evaluating industry trends. Generated insights to support strategic decision-making. Mergers and Acquisitions: Engaged in multiple M&A processes, gaining exposure to both buy-side and sell-side transactions. Actively participated in the acquisition opportunity of a leading berry producer and contributed to the sale of a distressed group of nursing homes. Negotiation Skills: Gained experience in negotiating sale and purchase agreements (SPAs) to facilitate successful M&A transactions. Collaborated with internal and external stakeholders to ensure mutually beneficial outcomes. Due Diligence: Conducted due diligence activities, examining financial documents, contracts, and other pertinent information to assess the viability and risks associated with potential deals. Analytical Thinking: Developed strong analytical skills to evaluate complex financial data, identify key drivers, and provide insightful analysis. Demonstrated an ability to think critically and make data-driven recommendations. Team Collaboration: Collaborated effectively with team members and partners to execute projects, share information, and achieve common objectives. Contributed to a positive and productive team environment. Show less

    • Germany
    • Retail
    • Becaria en Recursos Humanos - HR Intern
      • Nov 2017 - Jan 2018

      • Comunicaciones diarias a la Seguridad Social. • Responsable de la presentación de impuestos y modelos de retenciones a Hacienda Pública. --- Daily communications to Work and Social Security System Responsible for presentation of Tax Office Forms • Comunicaciones diarias a la Seguridad Social. • Responsable de la presentación de impuestos y modelos de retenciones a Hacienda Pública. --- Daily communications to Work and Social Security System Responsible for presentation of Tax Office Forms

    • Assistant Camp Director
      • Jun 2012 - Jul 2015

      Asignar tareas a los monitores en función de sus capacidades. Manejar materiales y tareas administrativas antes, durante y después de los campamentos. ---- Assign tasks to campers based on their skills Handle materials and administrative duties before, during and post camps Create a positive child care climate, develop skills, teamwork and sportsmanship, enhance solidarity and comradeship Asignar tareas a los monitores en función de sus capacidades. Manejar materiales y tareas administrativas antes, durante y después de los campamentos. ---- Assign tasks to campers based on their skills Handle materials and administrative duties before, during and post camps Create a positive child care climate, develop skills, teamwork and sportsmanship, enhance solidarity and comradeship

    • United States
    • 1 - 100 Employee
    • Au pair
      • Sep 2013 - Sep 2014

      Plan outdoor and educational activities. Arrange recreational equipment for daily tasks Transport children to and from shchool and other social activities Reinforce school lessons, homework and assistance with daily activities. Co-worked with school counsellor Plan outdoor and educational activities. Arrange recreational equipment for daily tasks Transport children to and from shchool and other social activities Reinforce school lessons, homework and assistance with daily activities. Co-worked with school counsellor

    • Spain
    • Spectator Sports
    • 1 - 100 Employee
    • Assistant Swimming Teacher
      • Jun 2011 - Jul 2012

      Part time job in summers 2011-2012. Build confidence in young swimmers Plan aquatic activities to water familiarisation. Part time job in summers 2011-2012. Build confidence in young swimmers Plan aquatic activities to water familiarisation.

Education

  • Groupe Sup de Co La Rochelle
    Diplôme d´Études Supérieures en Commerce et Management Opérationnel, Empresa, gestión, marketing y disciplinas afines
    2016 - 2018
  • Universidad Pablo de Olavide
    Bachelor of Business Administration (BBA), 8.5/10
    2014 - 2018
  • Yale University - Yale School of Management
    Audient student
    2012 - 2013
  • Learning by Helping x Playground
    Master de Innovación Social, Servicios de desarrollo social
    2020 - 2021
  • ThePowerMBA
    The Power Digital Marketing
    2019 - 2020

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