Marty Nolan

Advisor: Product Marketing & Partnerships at Laylo
  • Claim this Profile
Contact Information
Location
New York, New York, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Community Strategy
    CXL
    Sep, 2023
    - Sep, 2024
  • Customer Storytelling & Proof
    CXL
    Sep, 2023
    - Sep, 2024
  • Landing Page Optimization
    CXL
    Sep, 2023
    - Sep, 2024
  • Partner & Customer Marketing
    CXL
    Sep, 2023
    - Sep, 2024
  • Product Launches
    CXL
    Sep, 2023
    - Sep, 2024
  • Product Marketing Content
    CXL
    Sep, 2023
    - Sep, 2024
  • Storytelling
    CXL
    Sep, 2023
    - Sep, 2024
  • Brand Strategy
    CXL
    Aug, 2023
    - Sep, 2024
  • Branding
    CXL
    Aug, 2023
    - Sep, 2024
  • Customer Retention for Subscription Products
    CXL
    Aug, 2023
    - Sep, 2024
  • Product Messaging & Sales Page Copywriting
    CXL
    Aug, 2023
    - Sep, 2024
  • Radical Differentiation
    CXL
    Aug, 2023
    - Sep, 2024
  • Brand Tracking
    CXL
    Jul, 2023
    - Sep, 2024
  • Email Marketing
    CXL
    Jul, 2023
    - Sep, 2024
  • Voice of Customer Data
    CXL
    Jul, 2023
    - Sep, 2024
  • Audience Building
    CXL
    Jun, 2023
    - Sep, 2024
  • Community Building
    CXL
    Apr, 2023
    - Sep, 2024
  • Messaging
    CXL
    Jan, 2023
    - Sep, 2024
  • Positioning
    CXL
    Jan, 2023
    - Sep, 2024
  • Positioning & Company Story
    CXL
    Jan, 2023
    - Sep, 2024
  • Product Marketing Certified
    Product Marketing Alliance
    Jan, 2022
    - Sep, 2024
  • Business Analytics
    The Wharton School
    Jan, 2020
    - Sep, 2024
  • Strategic Partnerships
    LinkedIn
    Jul, 2019
    - Sep, 2024
  • User Experience Design
    General Assembly
    Dec, 2017
    - Sep, 2024
  • Agile Certified Product Manager
    AIPMM The Association of International Product Marketing and Management
    Dec, 2016
    - Sep, 2024

Experience

    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Advisor: Product Marketing & Partnerships
      • Oct 2018 - Present

      Y Combinator music tech startup and 2018 Midemlab winner, building Salesforce for creators. $5M raise from Eldridge, Sony, Charlie Walker, founder of C3 Presents; Jason Robins, CEO and Co-Founder of DraftKings; Kevin Mayer, Chairman of DAZN and former CEO of Tik Tok; and Moment Ventures. Recent partnerships with: -Calvin Harris -Dillon Francis -Odesza Y Combinator music tech startup and 2018 Midemlab winner, building Salesforce for creators. $5M raise from Eldridge, Sony, Charlie Walker, founder of C3 Presents; Jason Robins, CEO and Co-Founder of DraftKings; Kevin Mayer, Chairman of DAZN and former CEO of Tik Tok; and Moment Ventures. Recent partnerships with: -Calvin Harris -Dillon Francis -Odesza

    • Germany
    • Entertainment Providers
    • 700 & Above Employee
    • Sr. Product Marketing Manager- Creator
      • Aug 2022 - Jun 2023

      One of the world’s most influential platforms holding a singular market position as both a music-streaming service with the largest catalog of music and an artist services and distribution business, SoundCloud is recognized for leading what’s next in music and its innovations to help artists grow long-term, successful careers. One of the world’s most influential platforms holding a singular market position as both a music-streaming service with the largest catalog of music and an artist services and distribution business, SoundCloud is recognized for leading what’s next in music and its innovations to help artists grow long-term, successful careers.

    • Software Development
    • 1 - 100 Employee
    • Advisor: Go To Market Strategy & Partnerships
      • Jan 2022 - Oct 2022

      Named Fast Company’s Most Innovative Music Company of 2022, Mandolin is the answer to the music industry’s need for a data-driven engagement solution that helps build stronger artist-fan relationships. Since its inception during the pandemic, Mandolin established its Live+ offering as a best-in-class livestream platform, earning top honors from Pollstar with over 2K shows streamed since inception in March of 2020, helping artists from John Legend to The Lumineers scale intimacy and gain invaluable fan insights. Show less

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Director of Product / Product Marketing Strategist
      • Nov 2021 - Jul 2022

    • Director Of Business Development
      • Nov 2019 - Oct 2021

      The leading technology platform for road-based travel and outdoor tourism owned by the world’s largest recreation vehicle manufacturer, THOR Industries (Fortune 500 / 2021 Net Sales: $12.3 Billion / NASDAQ: THO, OEMs include Airstream, Jayco, among others). Over 50M annual uniques across the following consumer app platforms:-Roadtrippers -Campendium -Togo RV -RVillage

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Partnerships & Product Marketing
      • Dec 2018 - Oct 2019

      Publicly traded talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting (Podcast One), vodcasting, OTT linear channels, pay-per-view, and livestreaming. Major international festivals and events that include: -iHeart Festivals & Album Release Shows -Rock In Rio -EDC -Rolling Loud Publicly traded talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting (Podcast One), vodcasting, OTT linear channels, pay-per-view, and livestreaming. Major international festivals and events that include: -iHeart Festivals & Album Release Shows -Rock In Rio -EDC -Rolling Loud

    • United States
    • Music
    • 1 - 100 Employee
    • Chief Operating Officer
      • Mar 2017 - Dec 2018

      Artist led label co-founded by A-Trak. Releases include (among others): -A-Trak feat: -Young Thug -Lil Yachty -Quavo Artist led label co-founded by A-Trak. Releases include (among others): -A-Trak feat: -Young Thug -Lil Yachty -Quavo

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • General Manager
      • Aug 2014 - Mar 2017

      Artist led label founded by Julian Casablancas of The Strokes Releases include (among others): -The Strokes -Julian Casablancas+The Voidz -Karen O -The Growlers Artist led label founded by Julian Casablancas of The Strokes Releases include (among others): -The Strokes -Julian Casablancas+The Voidz -Karen O -The Growlers

    • United Kingdom
    • Musicians
    • 1 - 100 Employee
    • Label Manager
      • Feb 2013 - Aug 2014

      Artist led label co-founded by Ben Lovett of Mumford & Sons. Releases include (among others): -Ben Howard -Michael Kiwanuka -Catfish & The Bottlemen -Bear's Den Artist led label co-founded by Ben Lovett of Mumford & Sons. Releases include (among others): -Ben Howard -Michael Kiwanuka -Catfish & The Bottlemen -Bear's Den

    • United States
    • Musicians
    • 200 - 300 Employee
    • Artist Manager/Marketing
      • Jan 2005 - Feb 2013

      Largest independent music/artist management company in the world. Clients included (among others): -Dave Matthews Band -Phish/Trey Anastasio -Ben Harper Largest independent music/artist management company in the world. Clients included (among others): -Dave Matthews Band -Phish/Trey Anastasio -Ben Harper

    • United States
    • Musicians
    • 1 - 100 Employee
    • Product Manager/Marketing/A&R
      • Jan 2010 - 2013

      Artist led label co-founded by Dave Matthews. Releases include (among others): -Phish -My Morning Jacket -Dawes Artist led label co-founded by Dave Matthews. Releases include (among others): -Phish -My Morning Jacket -Dawes

    • Artist Manager
      • 2000 - 2005

      Artist Management and Consulting Clients: -The Samples/Apache Records -Dispatch/Bomber Records -Red Light Management -Hollywood Records -Dine Alone Records -Tower Records' 33rd St. Records Artist Management and Consulting Clients: -The Samples/Apache Records -Dispatch/Bomber Records -Red Light Management -Hollywood Records -Dine Alone Records -Tower Records' 33rd St. Records

    • United States
    • Broadcast Media Production and Distribution
    • Marketing & Affiliate Acquisition Representative
      • 1999 - 2001

      College Lifestyle Marketing and Sales Clients: -College Broadcast -Animal House -Burly Bear College Lifestyle Marketing and Sales Clients: -College Broadcast -Animal House -Burly Bear

    • United States
    • Musicians
    • 700 & Above Employee
    • College Marketing & Artist Development Representative
      • 1997 - 2001

      College/Lifestyle Marketing and Artist Development Labels: -Universal -MCA/Geffen/A&M -Island/Def Jam -Interscope College/Lifestyle Marketing and Artist Development Labels: -Universal -MCA/Geffen/A&M -Island/Def Jam -Interscope

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Product Development Research Co-Op
      • 1999 - 1999

      Consultancy founded by Jerry Patrick (BBDO, author of AMA's How To Develop Successful New Products) Accounts: -Wells Fargo Consultancy founded by Jerry Patrick (BBDO, author of AMA's How To Develop Successful New Products) Accounts: -Wells Fargo

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Strategic Planning
      • 1998 - 1998

      Strategic Planning Co-Op Accounts: -Cellular One -Boston Globe -TJ Maxx -Foxwoods -AJ Wright Strategic Planning Co-Op Accounts: -Cellular One -Boston Globe -TJ Maxx -Foxwoods -AJ Wright

    • Information Services
    • 1 - 100 Employee
    • Market Research Associate
      • 1997 - 1997

      Market Research and Analysis Co-Op Clients: -BG&E -Sun Microsystems Market Research and Analysis Co-Op Clients: -BG&E -Sun Microsystems

Education

  • The Wharton School
    Certificate: Business Analytics, Specialization Certificate: Business & Financial Modeling
    2019 - 2020
  • Northeastern University
    Bachelor of Science in Business Administration, Double Major: Marketing & Management / Minor: Music Industry
    1996 - 2001

Community

You need to have a working account to view this content. Click here to join now