Marty Nolan
Advisor: Product Marketing & Partnerships at Laylo- Claim this Profile
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Bio
Credentials
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Community Strategy
CXLSep, 2023- Sep, 2024 -
Customer Storytelling & Proof
CXLSep, 2023- Sep, 2024 -
Landing Page Optimization
CXLSep, 2023- Sep, 2024 -
Partner & Customer Marketing
CXLSep, 2023- Sep, 2024 -
Product Launches
CXLSep, 2023- Sep, 2024 -
Product Marketing Content
CXLSep, 2023- Sep, 2024 -
Storytelling
CXLSep, 2023- Sep, 2024 -
Brand Strategy
CXLAug, 2023- Sep, 2024 -
Branding
CXLAug, 2023- Sep, 2024 -
Customer Retention for Subscription Products
CXLAug, 2023- Sep, 2024 -
Product Messaging & Sales Page Copywriting
CXLAug, 2023- Sep, 2024 -
Radical Differentiation
CXLAug, 2023- Sep, 2024 -
Brand Tracking
CXLJul, 2023- Sep, 2024 -
Email Marketing
CXLJul, 2023- Sep, 2024 -
Voice of Customer Data
CXLJul, 2023- Sep, 2024 -
Audience Building
CXLJun, 2023- Sep, 2024 -
Community Building
CXLApr, 2023- Sep, 2024 -
Messaging
CXLJan, 2023- Sep, 2024 -
Positioning
CXLJan, 2023- Sep, 2024 -
Positioning & Company Story
CXLJan, 2023- Sep, 2024 -
Product Marketing Certified
Product Marketing AllianceJan, 2022- Sep, 2024 -
Business Analytics
The Wharton SchoolJan, 2020- Sep, 2024 -
Strategic Partnerships
LinkedInJul, 2019- Sep, 2024 -
User Experience Design
General AssemblyDec, 2017- Sep, 2024 -
Agile Certified Product Manager
AIPMM The Association of International Product Marketing and ManagementDec, 2016- Sep, 2024
Experience
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Laylo
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Netherlands
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Technology, Information and Internet
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1 - 100 Employee
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Advisor: Product Marketing & Partnerships
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Oct 2018 - Present
Y Combinator music tech startup and 2018 Midemlab winner, building Salesforce for creators. $5M raise from Eldridge, Sony, Charlie Walker, founder of C3 Presents; Jason Robins, CEO and Co-Founder of DraftKings; Kevin Mayer, Chairman of DAZN and former CEO of Tik Tok; and Moment Ventures. Recent partnerships with: -Calvin Harris -Dillon Francis -Odesza Y Combinator music tech startup and 2018 Midemlab winner, building Salesforce for creators. $5M raise from Eldridge, Sony, Charlie Walker, founder of C3 Presents; Jason Robins, CEO and Co-Founder of DraftKings; Kevin Mayer, Chairman of DAZN and former CEO of Tik Tok; and Moment Ventures. Recent partnerships with: -Calvin Harris -Dillon Francis -Odesza
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SoundCloud
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Germany
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Entertainment Providers
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700 & Above Employee
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Sr. Product Marketing Manager- Creator
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Aug 2022 - Jun 2023
One of the world’s most influential platforms holding a singular market position as both a music-streaming service with the largest catalog of music and an artist services and distribution business, SoundCloud is recognized for leading what’s next in music and its innovations to help artists grow long-term, successful careers. One of the world’s most influential platforms holding a singular market position as both a music-streaming service with the largest catalog of music and an artist services and distribution business, SoundCloud is recognized for leading what’s next in music and its innovations to help artists grow long-term, successful careers.
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Mandolin
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Software Development
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1 - 100 Employee
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Advisor: Go To Market Strategy & Partnerships
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Jan 2022 - Oct 2022
Named Fast Company’s Most Innovative Music Company of 2022, Mandolin is the answer to the music industry’s need for a data-driven engagement solution that helps build stronger artist-fan relationships. Since its inception during the pandemic, Mandolin established its Live+ offering as a best-in-class livestream platform, earning top honors from Pollstar with over 2K shows streamed since inception in March of 2020, helping artists from John Legend to The Lumineers scale intimacy and gain invaluable fan insights. Show less
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Roadpass Digital
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United States
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Travel Arrangements
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1 - 100 Employee
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Director of Product / Product Marketing Strategist
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Nov 2021 - Jul 2022
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Director Of Business Development
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Nov 2019 - Oct 2021
The leading technology platform for road-based travel and outdoor tourism owned by the world’s largest recreation vehicle manufacturer, THOR Industries (Fortune 500 / 2021 Net Sales: $12.3 Billion / NASDAQ: THO, OEMs include Airstream, Jayco, among others). Over 50M annual uniques across the following consumer app platforms:-Roadtrippers -Campendium -Togo RV -RVillage
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LiveOne, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Partnerships & Product Marketing
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Dec 2018 - Oct 2019
Publicly traded talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting (Podcast One), vodcasting, OTT linear channels, pay-per-view, and livestreaming. Major international festivals and events that include: -iHeart Festivals & Album Release Shows -Rock In Rio -EDC -Rolling Loud Publicly traded talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting (Podcast One), vodcasting, OTT linear channels, pay-per-view, and livestreaming. Major international festivals and events that include: -iHeart Festivals & Album Release Shows -Rock In Rio -EDC -Rolling Loud
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Fool's Gold Records
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United States
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Music
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1 - 100 Employee
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Chief Operating Officer
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Mar 2017 - Dec 2018
Artist led label co-founded by A-Trak. Releases include (among others): -A-Trak feat: -Young Thug -Lil Yachty -Quavo Artist led label co-founded by A-Trak. Releases include (among others): -A-Trak feat: -Young Thug -Lil Yachty -Quavo
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Cult Records
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United States
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Entertainment Providers
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1 - 100 Employee
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General Manager
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Aug 2014 - Mar 2017
Artist led label founded by Julian Casablancas of The Strokes Releases include (among others): -The Strokes -Julian Casablancas+The Voidz -Karen O -The Growlers Artist led label founded by Julian Casablancas of The Strokes Releases include (among others): -The Strokes -Julian Casablancas+The Voidz -Karen O -The Growlers
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Communion Music Group
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United Kingdom
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Musicians
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1 - 100 Employee
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Label Manager
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Feb 2013 - Aug 2014
Artist led label co-founded by Ben Lovett of Mumford & Sons. Releases include (among others): -Ben Howard -Michael Kiwanuka -Catfish & The Bottlemen -Bear's Den Artist led label co-founded by Ben Lovett of Mumford & Sons. Releases include (among others): -Ben Howard -Michael Kiwanuka -Catfish & The Bottlemen -Bear's Den
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Red Light Management
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United States
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Musicians
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200 - 300 Employee
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Artist Manager/Marketing
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Jan 2005 - Feb 2013
Largest independent music/artist management company in the world. Clients included (among others): -Dave Matthews Band -Phish/Trey Anastasio -Ben Harper Largest independent music/artist management company in the world. Clients included (among others): -Dave Matthews Band -Phish/Trey Anastasio -Ben Harper
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ATO Records
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United States
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Musicians
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1 - 100 Employee
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Product Manager/Marketing/A&R
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Jan 2010 - 2013
Artist led label co-founded by Dave Matthews. Releases include (among others): -Phish -My Morning Jacket -Dawes Artist led label co-founded by Dave Matthews. Releases include (among others): -Phish -My Morning Jacket -Dawes
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Artist Manager
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2000 - 2005
Artist Management and Consulting Clients: -The Samples/Apache Records -Dispatch/Bomber Records -Red Light Management -Hollywood Records -Dine Alone Records -Tower Records' 33rd St. Records Artist Management and Consulting Clients: -The Samples/Apache Records -Dispatch/Bomber Records -Red Light Management -Hollywood Records -Dine Alone Records -Tower Records' 33rd St. Records
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College Broadcast
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United States
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Broadcast Media Production and Distribution
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Marketing & Affiliate Acquisition Representative
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1999 - 2001
College Lifestyle Marketing and Sales Clients: -College Broadcast -Animal House -Burly Bear College Lifestyle Marketing and Sales Clients: -College Broadcast -Animal House -Burly Bear
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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College Marketing & Artist Development Representative
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1997 - 2001
College/Lifestyle Marketing and Artist Development Labels: -Universal -MCA/Geffen/A&M -Island/Def Jam -Interscope College/Lifestyle Marketing and Artist Development Labels: -Universal -MCA/Geffen/A&M -Island/Def Jam -Interscope
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Center For Creative Marketing
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Netherlands
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Advertising Services
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1 - 100 Employee
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Product Development Research Co-Op
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1999 - 1999
Consultancy founded by Jerry Patrick (BBDO, author of AMA's How To Develop Successful New Products) Accounts: -Wells Fargo Consultancy founded by Jerry Patrick (BBDO, author of AMA's How To Develop Successful New Products) Accounts: -Wells Fargo
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Strategic Planning
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1998 - 1998
Strategic Planning Co-Op Accounts: -Cellular One -Boston Globe -TJ Maxx -Foxwoods -AJ Wright Strategic Planning Co-Op Accounts: -Cellular One -Boston Globe -TJ Maxx -Foxwoods -AJ Wright
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Sutherland
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Information Services
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1 - 100 Employee
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Market Research Associate
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1997 - 1997
Market Research and Analysis Co-Op Clients: -BG&E -Sun Microsystems Market Research and Analysis Co-Op Clients: -BG&E -Sun Microsystems
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Education
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The Wharton School
Certificate: Business Analytics, Specialization Certificate: Business & Financial Modeling -
Northeastern University
Bachelor of Science in Business Administration, Double Major: Marketing & Management / Minor: Music Industry