Experience

Local Planet

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Global CEO

  • Jan 2016 - Present

  Martyn is Global Chief Executive Officer of Local Planet, responsible for leading the development and management of Local Planet globally. Martyn’s specialism is in creating rapid commercial growth across complex global organisations via new client acquisition and expansion, commercial processes, trading strategies, corporate development and network management. Local Planet is a new breed of media agency network made up of the best in class independent local agencies from around the world. The networks' structure is created with strong financial and ethical controls. Local Planets' agencies are owners of the network and have skin in the game; this guarantees a common ambition as well as cohesive network behaviour and local excellence on the ground. Each one of Local Planets' independent agencies has the spirit and hunger of a start-up. Local Planet exists to right the wrongs in international media planning and buying and to provide it's clients with what they deserve in an industry lacking in transparency and trust.



Marmalade Investments

• London, United Kingdom

• Founder

  • Jan 2012 - Present

  Global M&A consultancy specialising in acquisitions & growth strategies in the independent digital marketing services sector. Global M&A consultancy specialising in acquisitions & growth strategies in the independent digital marketing services sector.



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Global Executive Board Director – Chief Client Officer

  • Jan 2008 - May 2012

  Promoted to the Aegis Executive Board to be the custodian of global clients and drive the Aegis objective of building a leading global network via global clients. The Aegis Board consists of 12 members only. Aegis Board responsibilities: Globalise the agency group via global client expansion (increased share of global client business from 17% to 36% in three years via client extensions and winning new clients). Global new business strategy & activation (Nokia win enabled Carat to transition from a Europe centric network into having a full APAC & MENA presence). To diversify and increase global network trading revenues (outperformed targets and delivered in excess of $60m in additional trading revenues). To re-engineer Carat and Vizeum structures & services to become digitally led (digital revenues grew from 20% to 35% of total revenue). Chief Client Officer responsibilities: Global client management, nurturing new business, contracts, negotiation, delivery and service extension (wins included Nokia, Swatch, ASOS, Diageo, Philips re-pitch and GM). Matrix responsibility for 4,000+ staff servicing international clients and direct leadership of 250 staff in central/regional teams (took these teams from loss making to profit generating). Introduced new communications planning process and products (implemented globally across the media networks and underpinned the resultant new business wins). Over the four-year period, the tenure can be broken down into the following phases: Restructuring (2008/09) - Radical restructuring to repurpose skills & servicing from being co-ordination focused to strategic leadership (eg. Merger of Isobar Global into Carat) Client commercialisation (2009/11) - Acquiring new global clients & commercialising existing ones (created a Client Profitability Programme delivering $100m + of new revenue) Network capability (2011/12) - Driving and monitoring network capability and consistency (introduced Network Management Performance Scorecard)



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• President, Global Clients (Carat, Vizeum)

  • Jan 2006 - May 2008

  While continuing with Global Vizeum COO duties, appointed to Global Client President with the objective of re-energising Carat International. The core focus was global client growth and profitability via a radical enhancement and focus on the communications strategy offer (3 C’s). Won international pitches for J&J, Kelloggs and Mattel. While continuing with Global Vizeum COO duties, appointed to Global Client President with the objective of re-energising Carat International. The core focus was global client growth and profitability via a radical enhancement and focus on the communications strategy offer (3 C’s). Won international pitches for J&J, Kelloggs and Mattel.



Vizeum

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Global Chief Operating Officer

  • Jan 2003 - 2008

  Appointed by the Aegis plc Board to set up and develop a new global media network for Aegis Media. This became Vizeum, launching in 2004 with presence across key European markets. By 2008, Vizeum had 7 global clients and over $3.5bn in billings. Vizeum now has 54 offices in 38 markets with billings in excess of $6bn. Achievements included: Business Planning – Network & Client - Development of five year plan approved by Aegis plc – cost, resourcing, p&l, a Network Development Plan (including start ups and acquisitions) and a Client Development Plan (including new business strategy and client extensions). Brand Identity & Proposition - Built out a differentiated global proposition to leverage the emerging challenges & opportunities arising from the digital landscape. Resulting in “Vizeum” as a brand name and it’s positioning of “Pioneering the Art of Connection”. Communications Strategy – This became the key tenet for Vizeum and led to strategic hires being critical and the development of an innovative communications planning positioning and process (Motivation to Media). Launching & Building – To launch credibly as a network, the right key talent was required, including local MD’s (recruited via application of “challenger brand” principles), and a comprehensive network training programme for staff to ensure consistency in delivery. Client Growth Programme – Led new international business wins for Fox, Heinz, Kia Motors, Panasonic, Eurostar, Pernod Ricard and Calvin Klein. Network Management – The expansion of Vizeum continued to require new offices and agency acquisitions, as well as building the network community and business processes.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Client Services Director/Deputy Managing Director

  • Jan 1993 - Apr 2003

  Hired to lead the embryonic international teams. Developed strategic planning process for Carat (The Carat Sphere) and led the successful new international business wins of Disney, Philips and BMW. Promoted to Deputy Managing Director in 2001. Hired to lead the embryonic international teams. Developed strategic planning process for Carat (The Carat Sphere) and led the successful new international business wins of Disney, Philips and BMW. Promoted to Deputy Managing Director in 2001.



ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Executive to Commercial Board Director

  • Jan 1985 - Dec 1996

  Starting as a sales executive, expanded sales and marketing responsibilities during the ITV consolidation era. In 1993 appointed Client Services and Marketing Director before joining the Board as Commercial Director in 1995. Starting as a sales executive, expanded sales and marketing responsibilities during the ITV consolidation era. In 1993 appointed Client Services and Marketing Director before joining the Board as Commercial Director in 1995.