Experience

British Soft Drinks Association

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Press Officer

  • Dec 2018 - Present

  • Lead the press office function at the dedicated trade body for the £16bn soft drinks industry • Main contact for all enquiries from journalists or other media representatives • Manage three specialist working groups comprising top-level decision-makers in various fields • Lead the press office function at the dedicated trade body for the £16bn soft drinks industry • Main contact for all enquiries from journalists or other media representatives • Manage three specialist working groups comprising top-level decision-makers in various fields



Newtrade Media

• United Kingdom
• Media Production
• 1 - 100 Employee

• Editor, Better Wholesaling

  • Jun 2016 - Dec 2018

  • Chief responsibility for content and strategy at print title and associated website and event • Led a team comprising two reporters, a graphic designer, a sub-editor and freelance writers • Emphasis on quality content led to record web figures and a rise in requested subscriptions • Represented Newtrade at events across the UK and Europe, often via exclusive invitation • Organised and hosted the Better Wholesaling Summit, the title’s flagship event • Secured leading Just Eat director to give keynote speech at BW Summit – an industry first • Sat on Newtrade’s leadership forum which involved strategy workshops with board of directors • Scripted and pitched a tender to acquire BW’s primary trade-title rival • Transformed the brand’s Twitter offering and persona, doubling followers in the process • Developed pitches for sales and marketing teams to deliver to prospective customers • Partnered BW’s Sales Director at client meetings, helping to secure new business • Lived the company’s core values of guts, excellence, passion and authenticity Show less



Fresh Produce Journal

• London, United Kingdom

• News & Online Editor

  • Sep 2013 - Jun 2016

  • Joined as a Staff Journalist, promoted to News and Online Editor 14 months later • Controlled the title’s online and print news output, sourcing stories and delegating leads • Regularly broke exclusive industry news, aided by strong contacts book • Wrote leaders and opinion columns for the fortnightly magazine • Developed a daily email news alert for leading decision-makers in the fresh produce sector • Conceptualised and edited two new annual publications: Big 50 People and Big 50 Companies • Project-managed a commercially-successful green technology supplement • Moderated panel sessions at major fresh produce events both at home and abroad • Oversaw the title’s social media accounts, as well as co-hosting the FPJ podcast • Introduced news analysis sections to both the print magazine and website • Developed a back-office system that resulted in improved news collation • Travelled across Europe to interview chief Government and retail decision-makers Show less



Johnston Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Reporter, Diss Express

  • Feb 2011 - Sep 2013

  • Joined as a Reporter, graduated to Senior Reporter level two years later • Produced stories to tight deadlines for both print and online, always meeting targets • Editorial responsibility for North Suffolk; made and cultivated a packed contacts book • Delivered exclusives and page leads on a weekly basis, including multiple front-page ‘splashes’ • Wrote first- and third-person features, conducted ‘vox pops’ and managed live blogs • Attended council meetings, court cases and inquests, using shorthand to take accurate records Show less