Experience

Archenia, Inc.
• United States
• Advertising Services
• 1 - 100 Employee
• Marketing

  • Apr 2022 - Present


CleanSpark

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP Marketing | VP Digital Marketing | Microgrids, Solar, Energy Storage, Bitcoin Mining

  • Mar 2020 - Feb 2022

  Here, I successfully performed in a pivotal leadership position driving the health and growth of the marketing operations. Additionally, I developed and executed the overall marketing strategy, owned marketing performance, and championed investor relations. ➥Created and executed an introductory lead generation and marketing strategy linking strategic priorities to executional outcomes. ➥Developed and revitalized the product brand delivering captivating messages within the targeted market through channels such as tv, company website, events, Google, Facebook, and industry publications. Show less



LendingTree

• United States
• Financial Services
• 700 & Above Employee

• Head of Calls Marketing | Head of New Products (@QuoteWizard)

  • Oct 2015 - Feb 2020

  Here, I was specifically chosen to build an internal calls business from scratch evolving into a full-scale call transfer business. Created and led the cross-functional team including sales, marketing, and operations specialists. ➥Driving force catapulting revenue within the recently created call program leading to a major call-center acquisition. ➥Collaborated with executives from Lending Tree and QuoteWizard to detect and propel synergies after major acquisition. Additionally, I owned the end-to-end new product vision and roadmap for multiple verticals including life insurance, personal loans, and an auto warranty direct mail campaign which created a significant new revenue stream. Show less



Provident Trust Group, an Ascensus company

• United States
• Financial Services
• 1 - 100 Employee

• VP of Marketing

  • Feb 2014 - Mar 2015

  Here, I functioned as the Vice President of Marketing for the Trust Company, while acting as General Manager of “idirect” IRA LLC business, overseeing the total start-up sales and marketing operations during transition/acquisition. Here, I functioned as the Vice President of Marketing for the Trust Company, while acting as General Manager of “idirect” IRA LLC business, overseeing the total start-up sales and marketing operations during transition/acquisition.



FranchiseHelp- A Metric Collective Company

• United States
• Technology, Information and Internet

• VP of Marketing

  • 2013 - 2014

  Here, I created new lead channels and affiliate partnerships, oversaw operations, account management, and the call center, and directed all external resources. ➥Deployed the initial search marketing and affiliate campaigns boosting 25% of the organizational revenue. Here, I created new lead channels and affiliate partnerships, oversaw operations, account management, and the call center, and directed all external resources. ➥Deployed the initial search marketing and affiliate campaigns boosting 25% of the organizational revenue.


Guidant Financial
• United States
• Financial Services
• 1 - 100 Employee
• Director of Marketing

  • 2008 - 2013

eFinancial
• United States
• Insurance
• 200 - 300 Employee
• Marketing Director

  • 2004 - 2008


Back 40 Marketing

• United States
• Advertising Services

• Managing Consultant

  • 2004 - 2004

  Owner / Manager (2008-Present) ➥Outsource VP of Marketing to small and medium size businesses focused on digital marketing and pay per call. Consultant @ Ring Router (2015) ➥Actively supported the CEO in the development and execution of a robust marketing plan, spearheading agent sales, marketing, and lead generation activities for the insurance pay per call network. Partner @ NuwireInvestor.com (2014-2020) ➥Strategic and Tactical management of 10,000+ page site with expert content on real estate, self directed IRA, crypto/bitcoin and other alternative investments. Show less