Marty Raab
Sr. VP Marketing, Digital, Communications & Events/President, REACH Television Productions at Reach Media Inc.- Claim this Profile
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Bio
Steve Barrett
I have enjoyed working with Marty on a few projects both personally and professionally. The professional project was an effort to move our company into TV advertising. We were working with tight deadlines on a new TV show and an even tighter budget. Marty cleared his schedule and met a number of times on short notice to guide me through the landmines and pitfalls. I found him to be very knowledgeable about all phases of media (especially Social, Radio and TV). His counsel shaped our position, and it helped us a great deal. The personal projects involved two large scale events involving promotion, planning, and communications with a diverse group of volunteers. He remained calm, focused and very clear in his communications and his leadership. When he said he would do something, he did it. Period. I would work with him again in an instant, and as such, I highly recommend Marty.
Steve Barrett
I have enjoyed working with Marty on a few projects both personally and professionally. The professional project was an effort to move our company into TV advertising. We were working with tight deadlines on a new TV show and an even tighter budget. Marty cleared his schedule and met a number of times on short notice to guide me through the landmines and pitfalls. I found him to be very knowledgeable about all phases of media (especially Social, Radio and TV). His counsel shaped our position, and it helped us a great deal. The personal projects involved two large scale events involving promotion, planning, and communications with a diverse group of volunteers. He remained calm, focused and very clear in his communications and his leadership. When he said he would do something, he did it. Period. I would work with him again in an instant, and as such, I highly recommend Marty.
Steve Barrett
I have enjoyed working with Marty on a few projects both personally and professionally. The professional project was an effort to move our company into TV advertising. We were working with tight deadlines on a new TV show and an even tighter budget. Marty cleared his schedule and met a number of times on short notice to guide me through the landmines and pitfalls. I found him to be very knowledgeable about all phases of media (especially Social, Radio and TV). His counsel shaped our position, and it helped us a great deal. The personal projects involved two large scale events involving promotion, planning, and communications with a diverse group of volunteers. He remained calm, focused and very clear in his communications and his leadership. When he said he would do something, he did it. Period. I would work with him again in an instant, and as such, I highly recommend Marty.
Steve Barrett
I have enjoyed working with Marty on a few projects both personally and professionally. The professional project was an effort to move our company into TV advertising. We were working with tight deadlines on a new TV show and an even tighter budget. Marty cleared his schedule and met a number of times on short notice to guide me through the landmines and pitfalls. I found him to be very knowledgeable about all phases of media (especially Social, Radio and TV). His counsel shaped our position, and it helped us a great deal. The personal projects involved two large scale events involving promotion, planning, and communications with a diverse group of volunteers. He remained calm, focused and very clear in his communications and his leadership. When he said he would do something, he did it. Period. I would work with him again in an instant, and as such, I highly recommend Marty.
Experience
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Reach Media Inc
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Sr. VP Marketing, Digital, Communications & Events/President, REACH Television Productions
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2004 - Present
Extending brand and digital experience with horizontal growth for Tom Joyner and Urban marketing. Key brands marketed: The Tom Joyner Morning Show; Broadcast personalities: Rickey Smiley, Yolanda Adams, Reverend Al Sharpton, Russ Parr, CoCo Brother; television initiatives; BlackAmericaWeb.com; Tom Joyner Family Reunion destination event; Tom Joyner Foundation Fantastic Voyage cruise; Virtual College Fair; social media; public relations. Extending brand and digital experience with horizontal growth for Tom Joyner and Urban marketing. Key brands marketed: The Tom Joyner Morning Show; Broadcast personalities: Rickey Smiley, Yolanda Adams, Reverend Al Sharpton, Russ Parr, CoCo Brother; television initiatives; BlackAmericaWeb.com; Tom Joyner Family Reunion destination event; Tom Joyner Foundation Fantastic Voyage cruise; Virtual College Fair; social media; public relations.
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Executive in Charge
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2004 - 2006
Managed the development and all aspects of syndicated show that achieved number one status among syndicated African American weekly programming. Oversaw content development, distribution relations, finance, production, delivery. Interacted on all legal and rights issues, sales and clearances. Managed the development and all aspects of syndicated show that achieved number one status among syndicated African American weekly programming. Oversaw content development, distribution relations, finance, production, delivery. Interacted on all legal and rights issues, sales and clearances.
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Premiere Networks
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Executive Vice President, Marketing, Communications and Chief Strategic Officer
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2000 - 2004
Unified marketing position for two merged networks. Key brands managed: The Rush Limbaugh Show; American Top 40 with Ryan Seacrest; The Kentucky Derby; BigChampagne.com; FOX Sports Radio; Glenn Beck; Dr. Laura Schlessinger. Unified marketing position for two merged networks. Key brands managed: The Rush Limbaugh Show; American Top 40 with Ryan Seacrest; The Kentucky Derby; BigChampagne.com; FOX Sports Radio; Glenn Beck; Dr. Laura Schlessinger.
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Senior Vice President, Marketing, Communications, and Events
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1997 - 2000
Launched the first new major radio network in 20 years.Key brands managed: The Weather Channel; The Kentucky Derby; American Top 40 with Casey Kasem. Launched the first new major radio network in 20 years.Key brands managed: The Weather Channel; The Kentucky Derby; American Top 40 with Casey Kasem.
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ABC Radio
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Vice President Marketing, Communications, Sales Promotions
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1992 - 1997
Marketed over 50 products and 110 million listeners.Key brands managed: ABC News; ESPN Radio; The NBA on ESPN; Radio Disney. Marketed over 50 products and 110 million listeners.Key brands managed: ABC News; ESPN Radio; The NBA on ESPN; Radio Disney.
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Vice President of Marketing, Communications, and Events
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1989 - 1992
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Education
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Wayne State University
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