Experience

Capital Securities Corp.

• Financial Services
• 1 - 100 Employee

• Associate Manager

  • Apr 2016 - Present

  1. Communicated directly with branch managers to facilitate headquarter marketing strategies.2. Written proposal to attend national competitions that gain honor and for the company, one of which earned Outstanding Merchant Award from The General Chamber of Commerce of R.O.C.3. Managed crises of damaging corporate image and then written emergency news release, modified 80 articles including TV channels and online news at same time.4. Originated a group of volunteers to accompany children at remote primary school for three years, achieving corporate social responsibility. 5. Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence.



Chinese Television System

• United States
• Entertainment
• 1 - 100 Employee

• Marketing Planner

  • Jul 2012 - Mar 2016

  PR planning and execution: 200+ events and press release. Established and maintained media relations, managed cross-industry negotiation and cooperation, and controlled the project processes.1. Managed all marketing functions budget, including brand management, programs launch, advertising, marketing collateral, and press conferences.2. As the chief editor of the E-paper, writing for monthly magazine.3. Assisted large scale media reception of award ceremony - e.g. Golden Bell Awards.4. Grew audience rating, increasing revenue by $2M annually despite TV market recession.5. Negotiated new contracts with vendors, saving $120K on newspaper to marketing department6. Increased followers on social media by 150% on average (Facebook), resulting in $4,5k in increased sales via the Internet and significant rise in brand awareness. 7. Implemented efficiency and cost-saving programs, and ensured uniformity in the brand language for the promotional materials.



TVBS

• Taiwan
• Media Production
• 100 - 200 Employee

• Program Assistant

  • Mar 2010 - Jun 2011

  2100 National lecture program data collection / guest reception / call-in process / poster written 2100 National lecture program data collection / guest reception / call-in process / poster written