Martin Petkov
Head of Marketing at LandVault- Claim this Profile
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English Full professional proficiency
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Russian Limited working proficiency
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Bulgarian Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
David Pugh-Jones
When you eventually meet Martin in whatever working capacity it dictates, you'll soon find out he is a remarkable fellow. Diligent, supportive, organised, steadfast, determined, well-versed all whilst using his experience and skill sets with total aplomb. A great sounding board and advisor that loves to change and evolve the business status quo for the better of the companies he works with and for. Enjoy meeting him as I did. Enjoy the unwavering support. Enjoy a new and valuable addition to your network.
Oliver Gilbey
Martin is an absolute pleasure to work with. He is a phenomenal balance of professionalism and care. It is not often you see those characteristics alongside each other, but it brings a total feeling of support and direction for the team. Martin's focus on effectiveness gears his team for success in their interactions, while his consideration for wellbeing makes certain that the team members can operate effectively - both critical to the operations of the unit. His injections of personality via his hobbies shared with the team, round him out as a stellar individual to work with.
David Pugh-Jones
When you eventually meet Martin in whatever working capacity it dictates, you'll soon find out he is a remarkable fellow. Diligent, supportive, organised, steadfast, determined, well-versed all whilst using his experience and skill sets with total aplomb. A great sounding board and advisor that loves to change and evolve the business status quo for the better of the companies he works with and for. Enjoy meeting him as I did. Enjoy the unwavering support. Enjoy a new and valuable addition to your network.
Oliver Gilbey
Martin is an absolute pleasure to work with. He is a phenomenal balance of professionalism and care. It is not often you see those characteristics alongside each other, but it brings a total feeling of support and direction for the team. Martin's focus on effectiveness gears his team for success in their interactions, while his consideration for wellbeing makes certain that the team members can operate effectively - both critical to the operations of the unit. His injections of personality via his hobbies shared with the team, round him out as a stellar individual to work with.
David Pugh-Jones
When you eventually meet Martin in whatever working capacity it dictates, you'll soon find out he is a remarkable fellow. Diligent, supportive, organised, steadfast, determined, well-versed all whilst using his experience and skill sets with total aplomb. A great sounding board and advisor that loves to change and evolve the business status quo for the better of the companies he works with and for. Enjoy meeting him as I did. Enjoy the unwavering support. Enjoy a new and valuable addition to your network.
Oliver Gilbey
Martin is an absolute pleasure to work with. He is a phenomenal balance of professionalism and care. It is not often you see those characteristics alongside each other, but it brings a total feeling of support and direction for the team. Martin's focus on effectiveness gears his team for success in their interactions, while his consideration for wellbeing makes certain that the team members can operate effectively - both critical to the operations of the unit. His injections of personality via his hobbies shared with the team, round him out as a stellar individual to work with.
David Pugh-Jones
When you eventually meet Martin in whatever working capacity it dictates, you'll soon find out he is a remarkable fellow. Diligent, supportive, organised, steadfast, determined, well-versed all whilst using his experience and skill sets with total aplomb. A great sounding board and advisor that loves to change and evolve the business status quo for the better of the companies he works with and for. Enjoy meeting him as I did. Enjoy the unwavering support. Enjoy a new and valuable addition to your network.
Oliver Gilbey
Martin is an absolute pleasure to work with. He is a phenomenal balance of professionalism and care. It is not often you see those characteristics alongside each other, but it brings a total feeling of support and direction for the team. Martin's focus on effectiveness gears his team for success in their interactions, while his consideration for wellbeing makes certain that the team members can operate effectively - both critical to the operations of the unit. His injections of personality via his hobbies shared with the team, round him out as a stellar individual to work with.
Credentials
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Writing to Be Heard on LinkedIn
LinkedInJan, 2023- Nov, 2024 -
CMI Level 7: Advanced Digital Marketing Programme
In Professional Development (INPD)May, 2022- Nov, 2024 -
The Metaverse, NFT & Web3 - Evolution of Internet
Alison - Empower YourselfMay, 2022- Nov, 2024 -
Professional Life Coach Certification
Transformation Services, Inc.Oct, 2018- Nov, 2024 -
Working Mind - A workplace Mindfulness Training
Kalapa Leadership AcademySep, 2017- Nov, 2024 -
Diploma in Customer Service
Alison -
Technical Writing Essentials
Alison
Experience
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Landvault
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Head of Marketing
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2023 - Present
We’re the largest metaverse builders, helping business and personal brands launch, optimize, and monetize metaverse experiences with our creative powerhouse and proprietary technology. • Activity (developed skills) • Developed the end-to-end strategy with objectives and key results for the marketing team (strategy, KPIs, performance) • Managed the internal and external teams responsible for marketing execution (leadership, organisation, management) • Researched, identified, assessed and onboarded multiple marketing agencies and partners (relationship management, negotiations, governance) • Introduced robust internal processes for managing the operational effectiveness of the team (operations, governance) • Launched new initiatives across various communications channels for branding and performance (marketing, initiative) • Automated most marketing processes with HubSpot and other platforms (automation, process improvement) • Managed, developed, and updated the website and various social media channels (consistency, planning) • Presented strategy-shaping customer and market insights based on research and analysis (research, presentation, analytics) • Created numerous articles, videos, and visuals to drive engagement and educate our audience (creativity, writing, freelance management) Show less
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Cudo
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Head Of Marketing
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2021 - 2023
We use visionary innovation to deliver ethical and carbon-neutral computing capacity. I'm helping our community, clients, and colleagues understand how we make the world a better place. 18 months in numbers: 1,087 social media posts, 305 internal blog articles, 183 external media coverage articles, 67 events, 48 videos, 33 podcast episodes, 3 major product launches, 3 massive exchange listings • Activity (developed skills) • Built a 20+ high-performing team almost from scratch in under six months (recruitment, talent development, leadership) • End-to-end oversight of strategy development, content creation (video, audio, text), community management, design, events, SEO, partnerships and growth (strategy, management, leadership) • Initiated the apprenticeship programme at the company (initiative, social mobility, diversity) • Initiated, developed, and maintained relationships with partners, agencies and publications (business development, relationship management) • Introduced a content management process to streamline incoming requests, enhance visibility, and improve governance and quality (organisation, content management) • Developed a best practices and style guide covering relevant aspects of content creation from writing to platform-specific publishing tips (initiative, writing, thought leadership) • Provided ongoing ad-hoc content support by creating and editing written, audio, and visual materials (content creation, creativity) • Managed the content creation and collaborative development for major website updates (web development, coordination) • Oversaw the sign-off, review and publishing of all external content (governance, quality management) • Managed an optimization and re-alignment cross-functional process to decrease costs and increase collaboration (operational efficiency, people management, collaboration) Show less
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Libertex Group
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Cyprus
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Financial Services
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300 - 400 Employee
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Senior Content Manager (Crypto, FX, Stocks)
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2020 - 2021
Educating on Crypto, Forex, Stock markets, investing, and trading. 8 global online courses conducted, 17 live appearances, 133 written pieces, 197 daily videos, 1858 telegram posts • Activity (developed skills) • Conducted a webinar with 600+ attendees resulting in 100% trading activity increase over the following week and 8 sales of a crypto research product (public speaking, sales) • Lead the growth and development of a Crypto trading platform through daily videos - 22x in views, 14x growth in deals in 6 months (content creation, initiative, research, blockchain) • Organised, governed, and oversaw 8 global educational courses spanning across 5-10 lessons over 2 weeks (planning, management, content strategy) • Hosted Instagram lives aimed at increasing client engagement and converting prospects (public speaking, thought leadership) • Conduct research analysing competitors and business needs aiming at improving educational offering (research, competitor analysis) • Wrote articles for intranets and Investing.com on a variety of topics (writing, research, editing) • Supported multiple chat channels with trading ideas to drive user engagement (social media, collaboration, sales) • Proactively manage multiple products with collaborative development and data-driven insights (product management, analytics) Show less
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Master your Super Power
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United Kingdom
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Writing and Editing
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Writer | Editor | Content Creator
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2016 - 2020
Writer, editor and content creator making every word count. • Activity (developed skills) • Created hundreds of articles, videos, e-books and other communication materials (content creation, editing, creativity) • Developed engaging and converting copy based on client requirements (copywriting, SEO) • Personalised and optimised CVs and cover letters for landing dream jobs (recruitment, CV writing) • Wrote numerous papers on a variety of academic topics (academic writing, research, referencing) • Created engaging and practical podcasts on various topics (scripting, recording, editing, sound engineering) • Assisted with the expansion of social media accounts for brands and individuals (social media, SEO) • Completed 3,600+ hours of direct 1:1 online and offline work with 150+ clients (customer service, communication) • Created a platform with 500+ minutes of footage and 7 e-books across 147 videos in 10 modules (content, design, writing, editing) • Managed teams of up to 3 freelancers and virtual assistants (management, cultural sensitivity) • Created and published 100+ free articles and videos (research, writing, filming, editing) • Designed, created and recorded online courses on a variety of topics (web development, curriculum design) • Organised and managed a busy diary with numerous events (organisation, diary management) • Developed and maintained a website with a dedicated members’ area (design, web development) • Developed competence through ongoing learning completing 12+ courses (continuous professional development) Show less
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Communications Manager
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2013 - 2017
Communications manager on global transformation programmes responsible for planning, creating and distributing multi-channel content. • Activity (skills) • Wrote hundreds of internal articles, presentations, intranet pages and bulletins (writing, editing, design) • Created engaging podcasts and townhalls featuring senior leaders and execs (scripting, recording, editing) • Realised cost savings of ~£2,000 per videocast through in-sourcing (innovation, cost control) • Crafted messaging and coached the delivery of C-level executives (coaching, customer service) • Organised the end-to-end logistics for 25+ global townhalls and events (planning, organization) • Developed and published engaging presentations, newsletters, videos (writing, marketing, editing) • Distributed high-impact newsletters and collateral to up to 15,000 colleagues (attention to detail, impact) • Created a global collaboration platform for ~3,000 HR colleagues (impact, web development) • Established and nurtured 15+ external business partnerships (outsourcing, agencies) • Spoke at Cloud Banking Europe 2014 and Mindfulness at Work 2017 (public speaking, networking) • Co-founded and developed the award-winning employee-led initiative mindfulness@HSBC (organisational learning, initiative) Show less
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UBS
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Switzerland
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Financial Services
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700 & Above Employee
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Content Writer
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2012 - 2012
Created daily and weekly newsletters as well as tailored client presentations and reports during 8-month work experience in UBS, Prime Services. • Activities (skills) • Developed a weekly newsletter offering a concise overview of the global markets (writing, editing) • Created and chief-edited 28 editions of the newsletter and distributed to 1,500+ people (attention to detail, news writing) • Identified and announced for the first time the launch of 10+ hedge funds (deep research, news scanning) • Developed bespoke reports for hedge fund clients addressing their specific needs (creativity, adaptability) • Collated and distributed weekly performance reports to 300+ colleagues (business acumen, writing) • Maintained 2,000+ talent database helping with CV and cover letter design (CV writing, recruitment, selection) • Created the presentations for 50+ pitch meetings with senior hedge fund managers (writing, attention to detail, design) Show less
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J.P. Morgan
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United States
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Financial Services
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700 & Above Employee
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Financial Writer
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2011 - 2011
Gained insights into writing financial reports and thought leadership during a short internship in the Sales, Trading & Research division of JP Morgan. • Activity (skills) • Analysed a variety of companies and currency pairs for investment attractiveness (writing, finance, analysis) • Gained insights into Sales, Trading, and Research roles and related products (adaptability, customer service) • Researched and presented investment ideas to senior managers (confidence, influence, presentation) • Examined a variety of international financial institutions as sales prospects (relationship management, prospecting) Show less
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BNY Mellon
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United States
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Financial Services
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700 & Above Employee
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Content Writer
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2010 - 2011
Worked as an intern generating in-depth reports on specific businesses and capital markets during 6-month work experience in BNY Mellon, Depositary Receipts. • Activity (skills) • Performed ownership and peer analysis for active clients and prospects (analysis, research, writing) • Generated in-depth research on global capital markets, fund flows and policy (finance, markets, innovation) • Created 120+ bespoke research pieces used directly in client meetings (impact, delivery) • Presented on business topics and personal progress to senior managers (confidence, maturity, public speaking) • Managed a 5-people intern team for a month driving efforts and delegating tasks (cultural sensitivity, management) • Continually developed writing and business knowledge through workshops and training (professional development) Show less
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Education
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2013 -
Multiple Training Providers
Various -
2009 - 2013
University of Bath
BSc (Hons), Business Administration -
2004 - 2009
English Language School "Geo Milev"
High School Certificate, English
Community
