Martin Pešta
Managing Director at Kaspen/Jung von Matt | Prague- Claim this Profile
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Bio
William Good
I've worked with Martin for over 5 years, pitching, winning and learning and making the world first edible new business book! Martin is a throughly decent, intelligent, hardworking and caring person and a high caliber asset wherever he is!
Belinda Willis
I worked with Martin over many years. He’s engaging, dedicated, fun, bright and it’s always a pleasure to spend time in his company.
William Good
I've worked with Martin for over 5 years, pitching, winning and learning and making the world first edible new business book! Martin is a throughly decent, intelligent, hardworking and caring person and a high caliber asset wherever he is!
Belinda Willis
I worked with Martin over many years. He’s engaging, dedicated, fun, bright and it’s always a pleasure to spend time in his company.
William Good
I've worked with Martin for over 5 years, pitching, winning and learning and making the world first edible new business book! Martin is a throughly decent, intelligent, hardworking and caring person and a high caliber asset wherever he is!
Belinda Willis
I worked with Martin over many years. He’s engaging, dedicated, fun, bright and it’s always a pleasure to spend time in his company.
William Good
I've worked with Martin for over 5 years, pitching, winning and learning and making the world first edible new business book! Martin is a throughly decent, intelligent, hardworking and caring person and a high caliber asset wherever he is!
Belinda Willis
I worked with Martin over many years. He’s engaging, dedicated, fun, bright and it’s always a pleasure to spend time in his company.
Experience
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Kaspen/Jung von Matt | Prague
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Advertising Services
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1 - 100 Employee
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Managing Director
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Jul 2021 - Present
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Geometry Prague
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Czechia
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Advertising Services
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1 - 100 Employee
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Managing Director
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Jan 2014 - Jul 2021
As Managing Director of Geometry Prague my main role in the very beginnings was to stabilise company after its merger. Doubling revenues and number of staff in first 3 years is one of my biggest accomplishments as well as attraction of more than 10 new stable clients, decrease in staff fluctuation and professional recognition via 100+ received creative and effectiveness awards across the globe (including Cannes Lions and Effie Awards). Today supporting and growing brands like Harley-Davidson, Coca-Cola, Adidas, DeLonghi, Danone, British American Tobacco or Mondelez to name few. Focusing on creative potential through innovative approach and solutions that drives conversion. Our agency is our people. I always try to cooperate with best possible talent on both local and international markets believing that mix of cultures brings opportunities for outstanding outcomes. Show less
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Ogilvy Action
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Prague, The Capital, Czech Republic
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Account Director
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Jan 2013 - Dec 2013
Brand building, communication strategy, brand activation and sponsorship. Leading team of 9 business people, 6 creatives, 2 digital and 1 strategic planner. Responsible for growth of: Česká pojišťovna, ČEZ, Intersport, Patria and Visa. Brand building, communication strategy, brand activation and sponsorship. Leading team of 9 business people, 6 creatives, 2 digital and 1 strategic planner. Responsible for growth of: Česká pojišťovna, ČEZ, Intersport, Patria and Visa.
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Account Director
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Jan 2011 - Dec 2012
Building and running own Sport marketing department within agency. Responsible for creating and fulfilling business plan built from scratch. Overtaking several key Czech sport events in agency's portfolio to build and grow unique and specific expertise. Responsible for projects: Jizerská 50 (famous Cross-country skiing race since 1968), Primátorky (legendary rowing regatte with over 100 years heritage) or RunTour (owned series of running events across the country). Main responsibility was to grow those (forgotten) brands and build long-term marketing and communication plans to relive them using all existing and even building new channels of communication. Show less
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Senior Account Manager
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Feb 2008 - Jan 2011
Responsible for activation activities including experiential, shopper marketing, digital and social. Key clients: ČEZ, KlasA, Tipsport, Budějovický Budvar
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Account Manager
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Sep 2005 - Feb 2008
Responsible for activation activities including experiential, shopper marketing, digital and social. Key clients: ČEZ, KlasA, Tipsport, Budějovický Budvar
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Education
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2000 - 2003
Charles University in Prague
Master's degree, Economics -
1995 - 1999
Charles University in Prague
Bachelor's degree, Economics -
1991 - 1992
Aiglon College
College
Community
