Experience

FLOORFY

• Spain
• Software Development
• 1 - 100 Employee

• Partner & CMO

  • May 2020 - Present

  Our technology helps real estate professionals (portals, agencies, brokers and funds) digitize and accelerate the commercial transaction process through virtual experiences. Enabling them to automatically create content, like 3D tours, dimensioned floor plans, HD pictures, videos and invite their clients to virtual visits through our own video-call or live streaming (open-house event) services.

• Interim CMO

  • Sep 2019 - Apr 2020

  Re-defined SAAS business metrics, scaled growth through multi-channel acquisition campaigns, improved funnels CR with new UX/UI, added new product/features that increased ARPA/LTV, build inbound sales team, created performance overview dashboards and automatized processes across clients lifecycles; integrating Hubspot CRM and many other tools.



La Salle Technova Barcelona

• Spain
• Information Technology & Services
• 1 - 100 Employee

• Professor of marketing and acquisition channels

  • Feb 2022 - Present

  Teaching growth within the entrepreneurship module. I explain marketing funnels, acquisition channels, attribution, business models, client lifecycles, ARRR metrics, CRO and a basic set of digital tools to La Salle MBA students at La Salle Technova. * I teach students what the NPS is and ask them to answer it regarding my class through a Typeform anonymous survey. The average result is 8,3 :) Teaching growth within the entrepreneurship module. I explain marketing funnels, acquisition channels, attribution, business models, client lifecycles, ARRR metrics, CRO and a basic set of digital tools to La Salle MBA students at La Salle Technova. * I teach students what the NPS is and ask them to answer it regarding my class through a Typeform anonymous survey. The average result is 8,3 :)



Rechaaarge by Solidarityapp.com

• Spain
• Advertising Services

• Founder & CEO

  • Mar 2016 - Jul 2019

  Founded Solidarityapp, a social-impact startup, and pivoted it to Rechaaarge, an omnichannel monetization platform focused on live streaming content. We built a programmatic ad-tech SSP and DSP, based on rewarded CPA's. We reached tens of millions users partnering with top world wide content creators, platforms, brands, charities and social impact projects. We raise awareness to the most amazing social impact projects (charities and NGOs), helping creators increase engagement and monetization… Show more Founded Solidarityapp, a social-impact startup, and pivoted it to Rechaaarge, an omnichannel monetization platform focused on live streaming content. We built a programmatic ad-tech SSP and DSP, based on rewarded CPA's. We reached tens of millions users partnering with top world wide content creators, platforms, brands, charities and social impact projects. We raise awareness to the most amazing social impact projects (charities and NGOs), helping creators increase engagement and monetization. Along the years we raised over 400K€ in fundings (private and public) and tried our best to make our world a better place. Special brands, charities and partners worth to mention: Refugee Open Ware, Hippo Roller, SOS Dolphins, Techfugees, FAADA, UNHCR (ACNUR), Casa Ronald MCDonald, Streamlabs, Social Point, Telefónica, Lovoo, Just Eat, Youtube, Twitch, Mixer. Show less Founded Solidarityapp, a social-impact startup, and pivoted it to Rechaaarge, an omnichannel monetization platform focused on live streaming content. We built a programmatic ad-tech SSP and DSP, based on rewarded CPA's. We reached tens of millions users partnering with top world wide content creators, platforms, brands, charities and social impact projects. We raise awareness to the most amazing social impact projects (charities and NGOs), helping creators increase engagement and monetization… Show more Founded Solidarityapp, a social-impact startup, and pivoted it to Rechaaarge, an omnichannel monetization platform focused on live streaming content. We built a programmatic ad-tech SSP and DSP, based on rewarded CPA's. We reached tens of millions users partnering with top world wide content creators, platforms, brands, charities and social impact projects. We raise awareness to the most amazing social impact projects (charities and NGOs), helping creators increase engagement and monetization. Along the years we raised over 400K€ in fundings (private and public) and tried our best to make our world a better place. Special brands, charities and partners worth to mention: Refugee Open Ware, Hippo Roller, SOS Dolphins, Techfugees, FAADA, UNHCR (ACNUR), Casa Ronald MCDonald, Streamlabs, Social Point, Telefónica, Lovoo, Just Eat, Youtube, Twitch, Mixer. Show less



Tappx with techsoulogy

• Spain
• Advertising Services
• 1 - 100 Employee

• Partner & CMO

  • Mar 2014 - Feb 2016

  Managed growth (from zero and passed break even) through multi-channel acquisition campaigns for Tappx, mobile developers community (ad network SSP & cross-promotion) focused on traffic monetization. Main head-tail clients aquired: Etermax, Softonic, Firefox, Zeptolab, Cheetah Mobile, U-Play, Yeeply, Upptalk, Perform Group, Nova Gecko, Red Games, One Football. + Thouthands of "long tail" app developers. We helped them increase eCPM and overall ad monetization. Managed growth (from zero and passed break even) through multi-channel acquisition campaigns for Tappx, mobile developers community (ad network SSP & cross-promotion) focused on traffic monetization. Main head-tail clients aquired: Etermax, Softonic, Firefox, Zeptolab, Cheetah Mobile, U-Play, Yeeply, Upptalk, Perform Group, Nova Gecko, Red Games, One Football. + Thouthands of "long tail" app developers. We helped them increase eCPM and overall ad monetization.



Wayra

• Spain
• Telecommunications
• 1 - 100 Employee

• Alumni

  • Mar 2014 - Feb 2016

  I went through the startup acceleration academy program. We were selected and invested by Wayra (Telefonica) for their third generation of accelerated startups. Sharing Wayra's offices with other top startups, surrounded by so many amazing entrepreneurs and the best advisors... was a blast. I went through the startup acceleration academy program. We were selected and invested by Wayra (Telefonica) for their third generation of accelerated startups. Sharing Wayra's offices with other top startups, surrounded by so many amazing entrepreneurs and the best advisors... was a blast.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Key Account

  • Dec 2013 - Mar 2014

  Within the accounts managers team and synchronized with many other teams (creative, performance, media buying, strategy), we managed multi-channel advertisement campaigns at Ogilvy&Mather, premium advertisement agency. I helped planning and executing the ecommerce "Spring seasson" new collections campaigns. Clients: Tous, Camper, Converse & La Redoute. Within the accounts managers team and synchronized with many other teams (creative, performance, media buying, strategy), we managed multi-channel advertisement campaigns at Ogilvy&Mather, premium advertisement agency. I helped planning and executing the ecommerce "Spring seasson" new collections campaigns. Clients: Tous, Camper, Converse & La Redoute.



Trademob

• Germany
• Advertising Services
• 1 - 100 Employee

• Head of Sales Spain

  • Aug 2012 - Aug 2013

  Managed Spanish expansion for Trademob, performance mobile ad network. Stablished SDR/AM team and launched performance acquisition campaigns for mobile apps and games. Main clients aquired: MyTaxy, Vueling, Atrapalo, Akamon, Idealista, Save meeting, Play Space, Mobaloo (Network), La Caixa, Posing, Qustodian. *$15M Series B Round in November (Aquired by Adikteev) Managed Spanish expansion for Trademob, performance mobile ad network. Stablished SDR/AM team and launched performance acquisition campaigns for mobile apps and games. Main clients aquired: MyTaxy, Vueling, Atrapalo, Akamon, Idealista, Save meeting, Play Space, Mobaloo (Network), La Caixa, Posing, Qustodian. *$15M Series B Round in November (Aquired by Adikteev)



madvertise Media GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Head of Sales & Marketing Spain

  • May 2011 - Aug 2012

  Managed Spanish expansion for Madvertise, premium mobile ad network. Established spanish sales team in Madrid and extended advertisement partnerships with direct clients and ad agencies. Main agencies & clients acquired: Odigeo (eDreams), Yamaha, Mercedes, VW, Plan B, Offerum, Just Book, Durex. Through agencies like Grey, Ogilvy, OMD, Focus Media, Havas, Starcom. *$10M Series B in October Managed Spanish expansion for Madvertise, premium mobile ad network. Established spanish sales team in Madrid and extended advertisement partnerships with direct clients and ad agencies. Main agencies & clients acquired: Odigeo (eDreams), Yamaha, Mercedes, VW, Plan B, Offerum, Just Book, Durex. Through agencies like Grey, Ogilvy, OMD, Focus Media, Havas, Starcom. *$10M Series B in October



Sime

• Sweden
• Events Services
• 1 - 100 Employee

• PR & Communication Responsible

  • May 2012 - Jun 2012

  Managed Barcelona's chapter of SIME, European's leading inspirational tech conference/event. Managed Barcelona's chapter of SIME, European's leading inspirational tech conference/event.



IHR Consultancy

• Spain
• Human Resources Services
• 1 - 100 Employee

• C Level Headhunter - IT & Marketing Recruitment

  • Sep 2008 - Sep 2009

  Managing C-Level profiles scouting, searches and interviews to create robust tech and marketing teams. Managing C-Level profiles scouting, searches and interviews to create robust tech and marketing teams.



Casals Offering

• BI Consultant - ERP&CRM Implementation

  • Aug 2005 - Sep 2008

  Leaded ERP and CRM integration projects to a wide range of clients and industries. Leaded ERP and CRM integration projects to a wide range of clients and industries.