Head of Marketing Global

• Sep 2022 - Present

Responsible for the Global Marketing Pillar and ensuring Rosterfy meets its growth targets. Building the GTM strategy and empowering the talented and motivated team to achieve BIG things. Responsible for the Global Marketing Pillar and ensuring Rosterfy meets its growth targets. Building the GTM strategy and empowering the talented and motivated team to achieve BIG things.

Head Of Marketing

• Nov 2020 - Sep 2022

Klipboard simplifies Field Service Management. It allows field service engineers, technicians and support teams to achieve more by streamlining more of what they do every day. Job Scheduling, filling out reports, admin and finances are all simplified by moving them to a single, all in one system. This is the Future of Field Service. My role is to increase brand awareness, reach new audiences and help more businesses discover a better way to work in the field. Klipboard simplifies Field Service Management. It allows field service engineers, technicians and support teams to achieve more by streamlining more of what they do every day. Job Scheduling, filling out reports, admin and finances are all simplified by moving them to a single, all in one system. This is the Future of Field Service. My role is to increase brand awareness, reach new audiences and help more businesses discover a better way to work in the field.

Marketing Manager

• Jan 2018 - Aug 2020

Marketing Strategist | Certified Search Marketing Specialist | StorytellerSome career highlights include:• Product launch strategy for Rightmove Discover (predictive software to discover new-to-market buyers and sellers) and Rightmove Active (audience-based cookie retargeting of Google and Facebook adverts)• The successful implementation of a win-back campaign with significant revenue implicationsDeveloping customer relationshipsI've been a key driver for improvement in the way we develop our customer relationships. I've identified ways in which we could be more of a business partner and ensured the things that matter, get done.Detail and dataI’m driven by actionable objectives and results, if it's important enough to do then it should be important enough to be measured, it's always good to know "what does a win look like?"I’ve built customer journeys based on behaviour and used data to underpin how we build customer segmentation. Understanding the analyticsHitwise, Comscore and Google Analytics are some data tools use to understand trends on our website. These included busy periods on our own website which I then communicated to our advertisers to help them encourage new business opportunities. Working across multiple business unitsI’ve adapted and understand the nuances of different businesses at Rightmove. Advertisers from different markets need a different skill set and approach and I’ve proved to be adaptable learning about their challenges helping them achieve their goals. Show less

Trade Marketing Executive

• Sep 2013 - Jan 2018

Marketing support for one the UK’s most popular websites.Assisting various business units throughout the organisation. Highlighting the value of online advertising services to our customers and creating useful and engaging content for our site or for our customers to use.A creative role, with the freedom to share ideas, express yourself and take responsibility. Working in a small team with a large output of work, in a very fast moving, high tech industry.Key responsibilities of the position:- Creation of marketing content, both print and digital media- Reviewing our customers' marketing and brand strategy - Ownership of marketing strategy for New Homes business and commercial units while still supporting the largest customer base, Estate and Lettings Agents.- Planning, organisation and execution of Rightmove’s involvement in two exhibitions every year.- Adhoc marketing projects with tight deadlines and print executions- Creation of sales presentations Show less

Marketing Executive

• Dec 2012 - Aug 2013

Marketing Executive for MITIE Group PLC (FTSE 250) Assisting all areas of the marketing strategy for a world class provider of facilities management. My role is based with TSM (Total Security Management) service within MITIE. Providing market leading security services, innovative technology and fresh ideas. I am involved in the promotion of the brand and the creation of marketing materials for B2B customers. - Customer surveys - Internal and external communication such as eNewsletters - Client presentations - Market research - Design and distribution of company literature - Website design through CMS systems - Trade shows and events (NEC, London Excel and stands at regional sporting venues) - Award winning nomination submissions - Assisting with the production of corporate movies - Social media such as twitter (@MITIE_TSM and @MartinTSM) - Liaising with communication and design agencies - Budget control - Database management - CRM knowledge Show less

Marketing Assistant

• Oct 2011 - Dec 2012

Training & Development Assistant

• Sep 2008 - Oct 2011