Martine Verhagen

Interimmanager at Bootzeil.nl
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam Area, NL
Languages
  • English Full professional proficiency
  • Dutch Native or bilingual proficiency

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Anne-Marie Kan

Martine is a down-to-earth personality who has a strong drive and excellent professional marketing skills. With a well developed sense of direction, persistence and managerial skills, she challenges the people and the organisation in a respectful way.

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Experience

    • Netherlands
    • Maritime Transportation
    • 1 - 100 Employee
    • Interimmanager
      • Jan 2023 - Present

  • Marketing on Tour
    • Amsterdam Area, Netherlands
    • Owner
      • Sep 2015 - Present

      Marketing on Tour is available for sales, marketing and trademarketing projects. Experience in personal care, diy, health and fmcg. Marketing on Tour is available for sales, marketing and trademarketing projects. Experience in personal care, diy, health and fmcg.

    • Netherlands
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Trade & shopper marketing manager
      • Sep 2019 - Jan 2023

    • Belgium
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Manager OTC | Available in september for a new challenge
      • Jan 2018 - Sep 2019

      Responsible for marketing and sales of OTC consumer products Responsible for marketing and sales of OTC consumer products

    • Sweden
    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Key account manager a.i.
      • Nov 2017 - Dec 2017

    • Netherlands
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Senior Brand Manager a.i.
      • Nov 2015 - Aug 2017

      Responsible for brands in suncare, personal care, vitamins Dagravit and Optimax. Media expertise in atl and btl. Digital, online and traditional media. Nielsen, restyle artwork, projectmanagement,strategic project, health claims expertise in food supplements and OTC. Introducing new Brands. Category management, sales promotions and NPD projects. Licencing products in kids segment. Available directly. Responsible for brands in suncare, personal care, vitamins Dagravit and Optimax. Media expertise in atl and btl. Digital, online and traditional media. Nielsen, restyle artwork, projectmanagement,strategic project, health claims expertise in food supplements and OTC. Introducing new Brands. Category management, sales promotions and NPD projects. Licencing products in kids segment. Available directly.

    • Netherlands
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing & Salesmanager
      • Aug 2013 - Jun 2015

      As Sales and Marketing manager I was reponsible for all commercial activities of VSM. With a team of salesreps, accountmanagers, marketeers and sales- marketing support we created natural health products and distribute these to wholesalers and retailers. Strong focus on NBO and we launched these new products with convincing marketing and sales campaigns. We introduced new products from the international division based in Karlsruhe and we developed our local initiatives. I have great experience in media planning (on and offline), salesmanagement and organizational skills. Show less

    • Manager Marketing & E-commerce
      • May 2011 - Jun 2015

      As Marketing and e-commerce manager I was responsible for all marketing activities of VSM. With a team of brandmanagers, 2 employees at e-commerce we created a new online strategy, which was implemented succesfully.

    • Manager E Commerce
      • Sep 2007 - May 2011

      Responsible for emailmarketing, SEA, SEO, Created a webshopIntegration brand strategies in e-commerce,Responsible for websites content and usability,Management of 2 employees

    • Trade Marketeer & Fieldmanager
      • 2003 - Sep 2007

      As Trade Marketeer I was responsible for:Channel development; develop position existing channels (pharmacy, drugstores, supermarkets) and build position in new channelsCategory development; increase market share by changes in assortment, introductions,POS communication and (tailormade)promotionsShopper researchProjectleader CRM implementationAs fieldmanager responsible for creating a loyaltyprogram for drug independent and head of team salesreps

    • Accountmarketeer
      • May 1999 - Nov 2003

    • United States
    • Paint, Coating, and Adhesive Manufacturing
    • 700 & Above Employee
    • Accountmarketeer
      • 1999 - 2003

      working as an accountmarketeer at the DIY division of Sigma (PPG, SigmaKalon) means translating the strategic goals into category plans. Creating brand awareness for our biggest brands as Histor, Rambo and Sigma but also ensuring a strong private label portfolio. Analysing the market with GFK data, creating accountspecific promotions, making the salesmaterials for the reps was all apart of being an accountmarketeer. working as an accountmarketeer at the DIY division of Sigma (PPG, SigmaKalon) means translating the strategic goals into category plans. Creating brand awareness for our biggest brands as Histor, Rambo and Sigma but also ensuring a strong private label portfolio. Analysing the market with GFK data, creating accountspecific promotions, making the salesmaterials for the reps was all apart of being an accountmarketeer.

Education

  • University of Amsterdam
    Master's degree, Economics
    1993 - 1999
  • lectric
    Online Marketing
    2008 - 2008
  • SRM
    Trade marketing B
    2005 - 2005
  • Martinus College
    VWO
    1986 - 1993

Community

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