Senior Director, Creative Media

• Feb 2022 - Present

Director, Creative Media

• May 2016 - Present

• Provide creative direction and leadership for a wide variety of marketing and communication campaigns. • Introduced creative strategy and brand cohesion based on analytics into concepts and designs for multi-channel campaigns. • Developed and implemented refreshed branding across parent brand and over 50 sub-brands. Implementation included updating and redesign across various platforms including print, digital, video and environmental assets. • Manage creative department including work-flow of multiple graphic and multimedia designers, video producers and freelance talent (web developers, copywriters, video). • Manage projects and campaigns from early planning stages through creative process, and launch. • Developed and implemented a workload and project management system based on advanced project management techniques.• Coached, inspired and expanded the Creative Team. • Expanded the Creative Team to include a multimedia team focusing on in-house video and animation capabilities. Show less

Creative Lead

• 2007 - May 2016

• Provide strategic and creative direction for clients of all sizes. • Manage creative department including work-flow of multiple designers, projects and clients. Also responsible for hiring and training staff. • Manage client projects from early stages (scheduling, estimating & negotiations) through creative process, and launch. • Assist with acquiring new business by responding to RFPs, presenting at new business pitches and retaining and growing existing accounts. • Provide strategic and creative direction for clients of all sizes. • Manage creative department including work-flow of multiple designers, projects and clients. Also responsible for hiring and training staff. • Manage client projects from early stages (scheduling, estimating & negotiations) through creative process, and launch. • Assist with acquiring new business by responding to RFPs, presenting at new business pitches and retaining and growing existing accounts.

Senior Graphic Designer

• 2004 - 2007

• Concepted, designed and produced successful and cohesive campaigns to support marketing objectives. • Worked closely with a wide variety of internal and external team members to produce final campaigns including ad campaigns, direct mail, end-user software packaging and tradeshow displays. • Concepted, designed and produced successful and cohesive campaigns to support marketing objectives. • Worked closely with a wide variety of internal and external team members to produce final campaigns including ad campaigns, direct mail, end-user software packaging and tradeshow displays.

Graphic Designer

• 2002 - 2004

• Worked in small team to concept and developed all agency self promotional efforts and client creative. • Developed internal work-flow procedures; responsible for keeping projects on time and within budget. • Worked in small team to concept and developed all agency self promotional efforts and client creative. • Developed internal work-flow procedures; responsible for keeping projects on time and within budget.

Production Artist

• 1998 - 2002

• Supported and collaborated with Creative Directors, Art Directors, Copywriters and Production Managers to produce ad campaigns and collateral materials that fit within existing campaigns; prepared art for final production. • Supported and collaborated with Creative Directors, Art Directors, Copywriters and Production Managers to produce ad campaigns and collateral materials that fit within existing campaigns; prepared art for final production.