Martine Rochford
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Bio
LinkedIn User
I had the pleasure of working with Martine at Boroondara City Council. Martine developed and delivered a number of strategic social media campaigns for me that were aimed at raising awareness and increasing participation in our environmental sustainability workshops and events. Martine was a delight to work with—very professional, open and easy to communicate with. She took time to understand the goals of the project briefs and developed thought-provoking Twitter and Facebook campaigns that grew our audience engagement and workshop registrations. She is a results driven strategic thinker with the vision and passion to deliver great campaigns that meet the clients needs.
Anne Forbes
I had the pleasure of working with Martine at the City of Boroondara. Martine is an excellent operator who crafted up strategic social media and marketing campaigns that helped us reach our organisational objectives. She is a clear thinker who listens to her clients needs and then comes up with a real solutions. I am so grateful to her for making our lives easier by providing such professional and prompt service! Martine is a great team player and would be an asset to any organisation.
LinkedIn User
I had the pleasure of working with Martine at Boroondara City Council. Martine developed and delivered a number of strategic social media campaigns for me that were aimed at raising awareness and increasing participation in our environmental sustainability workshops and events. Martine was a delight to work with—very professional, open and easy to communicate with. She took time to understand the goals of the project briefs and developed thought-provoking Twitter and Facebook campaigns that grew our audience engagement and workshop registrations. She is a results driven strategic thinker with the vision and passion to deliver great campaigns that meet the clients needs.
Anne Forbes
I had the pleasure of working with Martine at the City of Boroondara. Martine is an excellent operator who crafted up strategic social media and marketing campaigns that helped us reach our organisational objectives. She is a clear thinker who listens to her clients needs and then comes up with a real solutions. I am so grateful to her for making our lives easier by providing such professional and prompt service! Martine is a great team player and would be an asset to any organisation.
LinkedIn User
I had the pleasure of working with Martine at Boroondara City Council. Martine developed and delivered a number of strategic social media campaigns for me that were aimed at raising awareness and increasing participation in our environmental sustainability workshops and events. Martine was a delight to work with—very professional, open and easy to communicate with. She took time to understand the goals of the project briefs and developed thought-provoking Twitter and Facebook campaigns that grew our audience engagement and workshop registrations. She is a results driven strategic thinker with the vision and passion to deliver great campaigns that meet the clients needs.
Anne Forbes
I had the pleasure of working with Martine at the City of Boroondara. Martine is an excellent operator who crafted up strategic social media and marketing campaigns that helped us reach our organisational objectives. She is a clear thinker who listens to her clients needs and then comes up with a real solutions. I am so grateful to her for making our lives easier by providing such professional and prompt service! Martine is a great team player and would be an asset to any organisation.
LinkedIn User
I had the pleasure of working with Martine at Boroondara City Council. Martine developed and delivered a number of strategic social media campaigns for me that were aimed at raising awareness and increasing participation in our environmental sustainability workshops and events. Martine was a delight to work with—very professional, open and easy to communicate with. She took time to understand the goals of the project briefs and developed thought-provoking Twitter and Facebook campaigns that grew our audience engagement and workshop registrations. She is a results driven strategic thinker with the vision and passion to deliver great campaigns that meet the clients needs.
Anne Forbes
I had the pleasure of working with Martine at the City of Boroondara. Martine is an excellent operator who crafted up strategic social media and marketing campaigns that helped us reach our organisational objectives. She is a clear thinker who listens to her clients needs and then comes up with a real solutions. I am so grateful to her for making our lives easier by providing such professional and prompt service! Martine is a great team player and would be an asset to any organisation.
Experience
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Seen
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United States
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Advertising Services
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Account Manager
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Feb 2023 - Present
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City of Casey
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Australia
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Government Relations Services
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700 & Above Employee
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Senior Marketing Advisor
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Aug 2018 - Feb 2020
Achievements: What's On brochure - initiated and led the rebranding of the performing arts program guide showcasing all performances, events and exhibitions taking place at Bunjil Place. Function Centre brochure - initiated, led and produced a high-gloss aspirational marketing brochure to showcase Bunjil Place as a venue-for-hire. Black Box - responsible for naming the new Performing Arts Drama series and overseeing the creative treatment and brand identity rolled out across multi-platform marketing channels. Style Swap - liaised with key stakeholders to develop a tactical campaign to raise the awareness of the event as part of the Virgin Australia Fashion Festival for 2019. It's aim was to engage with a younger audience to drive registration and visitation to the event. Your Summer Playground - led an overarching summer campaign to position Bunjil Place as a new playground for people to consider over summer, to heighten brand awareness, grow visitation to the precinct and increase ticket sales. Responsible for managing the creative direction and implementation across all marketing channels.
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Chisholm Institute
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Australia
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Education Administration Programs
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700 & Above Employee
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Web Producer, Marketing and Student Recruitment
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Feb 2018 - Jul 2018
Achievements: Improved the overall website page visitation and the customer journey by reworking content and creating alias urls and redirects. Managed the intranet including creating pages/sites and content creation. Embedded meta data keywords and descriptions to assist SEO activity. Generated google analytics reports to analyse data and identify areas for improvement. Achievements An initial four-week contract extended due to the quality of work initiated and produced.
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City of Boroondara
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Australia
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Government Administration
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400 - 500 Employee
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Social Media Advisor, Communications and Customer Engagement
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Jan 2017 - Nov 2017
Achievements: An initial four-week contract extended due to the quality of work initiated and produced. Established successful working relationships with key internal stakeholders as a subject matter expert; increasing the number of social media campaigns per week, per month maximizing social media opportunities. Grew Facebook fans by 25% and Twitter audience by 39%, established an Instagram page and initiated a tactical LinkedIn strategy that improved visits to the company web page by 8%.
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VicRoads
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Australia
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Transportation/Trucking/Railroad
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700 & Above Employee
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Digital Content Producer, Registration and Licensing
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May 2016 - Dec 2016
Achievements: An initial four-week contract extended due to the quality of work initiated and produced. Worked on two additional website projects to identify areas for improvement including content development, user experience and SEO activity. Initiated a meeting with Transport Accident Commission (TAC) and established a strategic partnership to maximize awareness of the Motorcycle Graduated Licensing System (MGLS) safety messages. Increased web traffic by 43%. Achievements: An initial four-week contract extended due to the quality of work initiated and produced. Worked on two additional website projects to identify areas for improvement including content development, user experience and SEO activity. Initiated a meeting with Transport Accident Commission (TAC) and established a strategic partnership to maximize awareness of the Motorcycle Graduated Licensing System (MGLS) safety messages. Increased web traffic by 43%.
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Uniting
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Australia
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Non-profit Organizations
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700 & Above Employee
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Business Partner, Marketing and Communications
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Jul 2014 - Apr 2016
Achievements: Open Day - developed and executed a successful cross promotion event involving retirement, aged care and home care business areas. It was the first event to showcase all three aged care offerings. The campaign generated 599 enquiries, 60 registrations and sales revenue to the value of $1.2m. Why is Moya so happy - developed and executed the first emotive marketing campaign to drive high levels of enquiry to assist high bed vacancy issues. The campaign was such a success it was noticed by the Director of Uniting Care Ageing. I was invited to present the campaign at an Executive Leadership Team (ELT) meeting. This was the first and only time a Business Partner was invited. Developed and presented to the business a post analysis report including ROI breakdowns against budget expenditure. It was the first time a post analysis was ever conducted and presented. The report has since been used as a benchmark for all marketing teams to utilise.
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Lend Lease
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United Kingdom
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Construction
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Marketing Services Manager SA/VIC
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Sep 2011 - Apr 2014
Achievements: Commenced as a brand coordinator for Lend Lease Retirement Living and promoted after 11 months to the role of Marketing Services Manager for South Australia and Victoria. Developed an aggressive tactical campaign which grew sales significantly from two sales in the previous financial year to 12 sales ($3.5m). Grew event registrations by 25%. Achievements: Commenced as a brand coordinator for Lend Lease Retirement Living and promoted after 11 months to the role of Marketing Services Manager for South Australia and Victoria. Developed an aggressive tactical campaign which grew sales significantly from two sales in the previous financial year to 12 sales ($3.5m). Grew event registrations by 25%.
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Swinburne University of Technology
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Australia
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Higher Education
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700 & Above Employee
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Marketing Officer
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Jul 2009 - Aug 2011
Achievements: Designed and executed an ‘out of the box’ creative campaign to grow future student enrolments positioning Swinburne Engineering as the place to make dreams a reality; using retro images vs today’s imagery. Grew student enrolments by 33% compared to previous year. Achievements: Designed and executed an ‘out of the box’ creative campaign to grow future student enrolments positioning Swinburne Engineering as the place to make dreams a reality; using retro images vs today’s imagery. Grew student enrolments by 33% compared to previous year.
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National Marketing Research Executive
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Oct 2007 - Jun 2009
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Thinc
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United States
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Marketing Services
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National Marketing Coordinator
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Aug 2005 - Sep 2007
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Research & Information Manager
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Jan 2003 - Jul 2005
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Network Ten
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Israel
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Events Services
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1 - 100 Employee
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Agency Account Manager
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Jan 2001 - Dec 2002
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Agency Account Manager
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Nov 1998 - Dec 2000
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Community
