Martina Cervi

PR, Marketing and Wholesale Manager at naiveSocks.com
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Inglés Native or bilingual proficiency
  • Francés Professional working proficiency

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5.0

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Paula Barragán Montes

Martina fue mi compañera y supervisora indirecta durante el periodo de prácticas en el que estuve trabajando en Naïve. Desde el primer día en que entré en mi nuevo puesto estuvo a mi lado para ayudarme con cualquiera de las dudas que me pudiesen surgir a la hora de adaptarme a la forma de trabajar de la empresa. Trabajar a su lado y poder aprender de ella en los inicios de mi carrera profesional ha sido toda una suerte para mí. A nivel profesional Martina es una persona resolutiva, ordenada, muy comprometida y apasionada por su trabajo. Su empatía y trato hacia otras personas hacen querer trabajar junto a ella. Estaré eternamente agradecida de haberla tenido como compañera y mentora.

Gabriela Matysiak

Martina es una profesional muy autónoma y resolutiva, avanza para adelante sin tener miedo. Decidida y con mucha confianza, desarrolla el area de marketing dentro de ELEVA. Siempre bien predispuesta a colaborar con el Equipo de trabajo.

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Credentials

  • A and AS Level
    Cambridge University Press
  • IELTS
    IELTS USA
  • IGCSE Diploma
    Cambridge University Press

Experience

    • Retail
    • 1 - 100 Employee
    • PR, Marketing and Wholesale Manager
      • Mar 2022 - Present

      Responsible for offline & online communications of the brand. -Preparation of press releases, mailings and main contact with press. -Events organization for new collection presentations, meetings with influencers, press days, etc -Shootings organization: campaign moodboards, models and location booking. Stylist responsible. -Influencer marketing and social media manager, with two people in charge. -Responsible for marketing developing collaborations with other brands. -Acquisition of new customers for wholesale sales, managing more than 80 clients. Responsible of buying sessions, wholesale platforms such as Joor, and constant B2B communication with clients. -SEO and SEM supervisor managing two external agencies. Show less

    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2021 - Mar 2022

      Responsible and head of the digital marketing team, working together with the CRM team to provide integral services to clients Commercial profile, being the main seller of the different packages of SEO, SEM & Community Management to current Salesforce clients Specialist in Google Ads, Google Analytics and Facebook Ads, providing clients with monthly reports and making a daily evaluation of current SEM campaings with performance objectives Advicing clients in terms of SEO ON & OFF-page and site usability, to generate an organic reach from potential customers Show less

    • Chile
    • Retail
    • 700 & Above Employee
    • E-mail Marketing Coordinator for Falabella.com
      • Sep 2019 - Dec 2019

      Administration and organization of the E-mail Marketing schedule. Reports, A / B testing and analysis of conversion and openings. Work in conjunction with the BI (Business Intelligence) area to set up personalized databases for each email, as well as with the design team to achieve a clear aesthetic and visual impact on each delivery.

    • SEM Assistant for Falabella.com
      • Jul 2018 - Sep 2019

      Strategy and implementation of Content Marketing campaigns oriented to performance with omnichannel objectives. Creation of ads for online channels, working alongside with an external media agency, supervising the correct implementation of campaigns. For three months I was in charge of the area, with tasks related to budget management, sales reports and campaigns optimization.

    • Digital Marketing Intern for Falabella.com
      • Dec 2017 - Jun 2018

      Optimization of traffic and conversion strategy for Falabella e-commerce. Creation of content, processes and SEO tracking of the site. User experience, control of reviews in Bazaar Voices and site quality surveys.

Education

  • Istituto Marangoni
    Master's degree, Fashion Promotion, Communication and Media
    2020 - 2020
  • MOA Marketing Online Academy
    Superior program in SEO, SEM & Analytics (Grade: 9), Marketing
    2021 - 2021
  • Universidad de 'San Andrés'
    Bachelor's degree, Communications
    2014 - 2018
  • University of Westminster
    International experience
    2017 - 2017
  • St Paul's College
    Bachiller Bilingüe
    1997 - 2013

Community

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