Media Buyer

• Feb 2021 - Present

Broadcast Buying Assistant

• May 2019 - Feb 2021

- Effectively assist in the team with inputting and checking of contracts, and generate the pre/post-buy reports.- Maintain all media buys and in charge of the post-buy results.- Proficient in the utilization of the media buying software(Adtraq), Lens, and Excel. - Assist in buyers, supervisor and manager with the execution of media plans to establish budgets and meet required deadlines.- Communicate with media vendors to request and execute media contracts.- 2019 QA PARCA Award - Team Award (Pioneering)

Marketing Coordinator / Graphic Designer

• Nov 2016 - Aug 2018

- Efficiently produced integrated marketing plans across multiple media channels including, Facebook, Yelp Business, Google, WeChat, etc.- Collaborated with team members to promote marketing campaigns in order to achieve reach and impression goals.- Monitored and ensured the timely execution and performance of marketing campaign- Translated concepts accurately against marketing objectives and delivery on schedule- Independently designed and created “Realty and Home” magazine monthly using Adobe creative tools (Photoshop, Illustrator and InDesign)

Marketing Coordinator / Graphic Designer

• Jan 2016 - Nov 2016

- Visually presented articles, news and advertising on newspaper- Developed and implemented design strategies to enhance client brand image- Organized, proofread and delivered weekly newspaper design on schedule - Visually presented articles, news and advertising on newspaper- Developed and implemented design strategies to enhance client brand image- Organized, proofread and delivered weekly newspaper design on schedule

Media Planner (Intern)

• Feb 2011 - Jul 2011

- Accurately maintained client records and media approval documentations - Appropriately monitored media campaign execution, performance and BCR- Assisted in senior Media Planner in billing discrepancies and invoice issues- Supported the media team for document creation, presentations and reports- Proficiency with media data research tools and system (iReasearch) - Accurately maintained client records and media approval documentations - Appropriately monitored media campaign execution, performance and BCR- Assisted in senior Media Planner in billing discrepancies and invoice issues- Supported the media team for document creation, presentations and reports- Proficiency with media data research tools and system (iReasearch)

Account Executive (Intern)

• Oct 2010 - Jan 2011

- Liaised with creative department and internal departments to ensure advertising campaign running on time and on budget- Assisted senior Account Service team to monitor client campaign to ensure objectives and strategies were met and exceeded- Coordinated with team members to ensure all ad material is distributed accurately on time- Managed daily financial requirements about billing, discrepancies and budget control report- Collected, organized and updated ad campaign data and report (daily/weekly/monthly)