Martina Urbánková
Marketing Specialist at Mendel University in Brno, Institute of Lifelong Learning- Claim this Profile
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English Professional working proficiency
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German Limited working proficiency
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Bio
Experience
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Mendel University in Brno
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Czechia
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Higher Education
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300 - 400 Employee
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Marketing Specialist
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Apr 2015 - Present
* Proposal and implementation of yearly marketing plan * Websites - structure, content, redesign, Google Analytics * Social media - Facebook, Instagram - content, ads in Business Manager * Copywriting - articles for university magazine, websites, press releases * Brand management * Printed marketing materials, promotional items * Event marketing – open door days, 100th anniversary of university, exhibition fairs etc. * Proposal and implementation of yearly marketing plan * Websites - structure, content, redesign, Google Analytics * Social media - Facebook, Instagram - content, ads in Business Manager * Copywriting - articles for university magazine, websites, press releases * Brand management * Printed marketing materials, promotional items * Event marketing – open door days, 100th anniversary of university, exhibition fairs etc.
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VELUX
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Denmark
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Wholesale Building Materials
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700 & Above Employee
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Marketing Coordinator
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2004 - Aug 2014
* Marketing support of sales department and key account customers - proposal and implementation of local sales campaigns; Materials for architects - articles, referencies * Public relations - proposal and implementation of yearly PR plan incl. budget, cooperation with PR agency, tender for PR agency * Monitoring of competitors´ marketing activities incl. reporting, market research, mystery shopping * Trade fairs – graphic design of exhibition stand * Press releases, technical articles, translation of articles * Corporate magazine – editor in chief (Zlatý středník Award) Show less
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DIPLO CZ s.r.o.
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Okres Brno-město, Česká republika
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Account Manager
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2001 - 2004
* Monitoring of building projects for Forbo Flooring - communication with architects, building companies and investors * Proposal of advertising campaigns, printed materials, advertising, billboards, promotional gifts etc.) * Event marketing – proposal and organization of corporate events * Monitoring of building projects for Forbo Flooring - communication with architects, building companies and investors * Proposal of advertising campaigns, printed materials, advertising, billboards, promotional gifts etc.) * Event marketing – proposal and organization of corporate events
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Forbo Flooring Systems
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Netherlands
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Building Materials
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700 & Above Employee
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Assistant
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Mar 2000 - Jun 2001
* Management of daily office operations, processing of documents for accounting * Customer orders - communication with producers in Austria and the Netherlands * Marketing activities - proposal and implementation of advertising, printed materials, promotional items, trade fairs * Management of daily office operations, processing of documents for accounting * Customer orders - communication with producers in Austria and the Netherlands * Marketing activities - proposal and implementation of advertising, printed materials, promotional items, trade fairs
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Education
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Mendel University in Brno, Faculty of Business and Economics
Master's degree, Manager economics -
Masaryk University Brno, Faculty of Economics and Administration
Bachelor's degree, Business Administration and Management, General