Martina Etchart

Gerente de Marketing y Comercial at Benvida
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Credentials

  • Growth Marketing
    Coderhouse
    Jun, 2021
    - Nov, 2024
  • eCommerce
    Digital House Argentina
    Jan, 2019
    - Nov, 2024
  • IB International Baccalaureate
    The International Baccalaureate
    Jan, 2008
    - Nov, 2024
  • IGCSE
    Cambridge International Examinations
    Jan, 2007
    - Nov, 2024

Experience

  • Benvida
    • Argentina
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Gerente de Marketing y Comercial
      • Sep 2022 - Present

      - Spearheaded Business Launch: developing Marketing, Communication & Commercial strategies - Designed Marketing Plan - Digital Marketing Expertise: developed digital strategies encompassing Social Media, Content, Email Marketing, Paid Media and Influencers, to enhance engagement and foster a sense of community - E-commerce Management: contributed to the development of a custom platform alongside cross- functional teams (developers, IT, UX, OPs) - Managed Marketing Budget and track P&L - Agencies & Suppliers Management - Client Acquisition and Business Partnerships Show less

  • Profesional Independiente
    • Business Consulting and Services
    • 700 & Above Employee
    • Digital Marketing
      • Jun 2021 - Jul 2022

      Entrepreneurship Development and Advising Specialized in crafting brands with a holistic sense and a solid purpose, adeptly reflected in their identity, brand guidelines, message and communication strategy, as well as product, packaging and full-service. - Branding - Research: Robust and thorough market trends and competitor analysis - Communication, Social Media & Content Planning ensuring consistent message along diverse channels - E-commerce: created and managed online stores across various SaaS Show less

  • eMama
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Cofundador & Social Media Manager
      • Jan 2019 - Jun 2022

      Conceived business venture, business plan development, brand identity & conceptualization, communication strategy and e-commerce development. - E-commerce: website development and management, ensuring optimal UX/UI experience driving ongoing improvements - Social Media Management: designed and executed holistic & comprehensive Digital Marketing Strategy - Managed SM channels ensuring a cohesive and engaging online presence - Content & email marketing strategies: developed and executed to elevate brand positioning, boost engagement, drive web traffic, increase sales and build a community - Established strategic collaborations with brands and influencers - Moderation and Customer Service Management: maintaining a positive brand image and efficiently resolving issues to ensure optimal customer satisfaction - Metrics & KPIs tracking and analysis --> eMamá is a *community* with +90k followers. And furthermore, an e-commerce that offers care products for moms & babies, at wholesale prices, with full delivery throughout the country. • IG: @emama.ar I WEB: https://emama.com.ar/ Show less

  • Prifamon S.A.
    • Manufacturing
    • 1 - 100 Employee
    • Marketing & Business Intelligence Manager
      • Jan 2017 - Jul 2021

      Q-Soft Argentina - Branding - Digital & Communication Strategy: Developed comprehensive communication, content and SM strategies - End-to-end e-commerce management: including creation, order management, operations oversight, cataloging, KPIs analysis, customer service and post-sales support - Social Media: managed SM channels, handling moderation, influencers, trends, metrics analysis, and client management to ensure high levels of customer satisfaction - New Product Opportunities: Conducted market and competitor analysis, identified customer insigths, internal assortment, supplier collabs, product development, packaging design, and successful launch BI: - Maximized Company Profitability: increasing revenue, reducing costs, enhancing margin and pricing strategies - Business Expansion: Identified and cultivated opportunities across all dimensions: business development, brand enhancement, product assortment, channel optimization, and sales force empowerment - Management Results: led monthly closing process, reports and analysis, and presented to Board with P&L - Sales Team Performance Analysis implementing strategies to enhance their productivity - Sales Volume Forecast Show less

  • Mars
    • United States
    • Manufacturing
    • 700 & Above Employee
    • CMI Marketing
      • Jan 2016 - Jan 2017

      MARS Petcare - Argentina, Uruguay & Paraguay - Managed market and consumer research - Pricing Strategy - Budget and A&P Control - Traditional Marketing and POS Initiatives MARS Petcare - Argentina, Uruguay & Paraguay - Managed market and consumer research - Pricing Strategy - Budget and A&P Control - Traditional Marketing and POS Initiatives

  • GSK
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Brand Manager - Consumer Healthcare - Wellness Category (OTC)
      • Dec 2014 - Dec 2015

      - 360° Campaigns Planning and Execution- Lead New Product Development initiatives - Developed Marketing Annual Plan- Brand Performance Analysis, Market Share, Market Audits, Reporting- Brand Budget and A&P Planning and Control - Sales Forecast- Digital Upgrade: website and social media developement and launchAchievements:- Launching New Producto "Ibuevanol Max"- 360° Ibuevanol Campaign "No Nos Duele" -> SAMFY Award for Best Advertising (Sociedad Argentina de Marketing Farmacéutico).- Alikal Campaign "Cama Samba" -> Digital Campaign Award Brands: IBUEVANOL, HINDS, ALIKAL & UVASAL Show less

    • Marketing Analyst - Consumer Healthcare - Wellness Category (OTC)
      • Dec 2013 - Dec 2014

      - Desarrollo de campañas de comunicación - Supervisión de agencias de diseño y digitales (diseños, publicaciones comerciales, activaciones, materiales PDV, pauta digital)- Colaboración con proveedores para desarrollos de productos- Coordinación del proceso de desarrollo y rediseño de artes/packaging- Análisis de performance de marca y reportesMarcas: IBUEVANOL, ALIKAL, UVASAL, NIQUITIN y RESPIRA MEJOR

  • Prudential Seguros S.A.
    • Argentina
    • Insurance
    • 300 - 400 Employee
    • Asistente comercial
      • Mar 2012 - Dec 2012

      - Gestión y organización de la agenda - Cotizaciones y solicitudes de pago - Manejo de bases de datos - Atención al cliente - Gestión y organización de la agenda - Cotizaciones y solicitudes de pago - Manejo de bases de datos - Atención al cliente

Education

  • Universidad de Ciencias Empresariales y Sociales
    Licenciada, Marketing
    2011 - 2015
  • Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
    Lic. en Administración de Empresas
    2009 - 2011

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