Marketing Manager

• Feb 2022 - Present

An active member of the Senior Management Team for Tangerine, working closely with the Board and the wider SMT to translate our vision and proposition into relevant comms campaigns. Responsible for creating and managing content and relationships that build the agency’s profile across all channels, from social and trade media to awards, events and web content. An active member of the Senior Management Team for Tangerine, working closely with the Board and the wider SMT to translate our vision and proposition into relevant comms campaigns. Responsible for creating and managing content and relationships that build the agency’s profile across all channels, from social and trade media to awards, events and web content.

Marketing Manager

• Mar 2019 - Feb 2022

- Develop & deliver effective B2B and D2C marketing strategies throughout all divisions, creating & executing content calendars.- Management of all branding media including traditional, new media and social media in compliance with the company’s brand and social media guidelines.- Creating & delivering social content & campaigns for D2C brands & B2B channels. - Use qualitative & quantitative metrics tool to analyse the effectiveness & harnessinsights to determine direction of marketing campaigns & strategies, generatingreports where necessary.- Overseeing B2B & D2C agencies on the production & execution of assets to supportthe delivery of marketing strategy.- Management, oversight & sign off of all packaging and brand collateral.- Responsible for the design, implementation & execution of retail shop environments. - Support Product Development team on opportunities by driving progression throughstage-gates to meet marketing calendar activities.- Share knowledge & act as a marketing representative in key stakeholder meetings. - Design, implement & attend market leading events & exhibitions. .- Management of company’s marketing budget & tracking ROI of marketing spend. - Line management of Marketing Executive & Artworker roles. Show less

Trade Marketing Executive

• Mar 2018 - Mar 2019

Visual Merchandising Executive

• Nov 2017 - Mar 2018

- Project manage shop fits, roll-outs & re-brands for all UK concessions.- Responsible for design & implementation of brand guidelines across retail estate.- Support wider marketing team with development & execution of company marketingstrategy.- Design & implementation of all UK & International trade events & product launches.- Develop & design unitary, POS, retail windows & display spaces for UK retail estate.- Create & distribute consistent merchandising plans, POS collateral & visual guidelines. - Project Managed the 1st UK Discovery Channel concession on London’s Oxford Street. - Budget planning, management & ROI tracking for marketing spend.- Work with Retail & Marketing Directors to ensure brand strategy is implemented to thehighest standard across retail division. Show less

Visual Merchandiser

• Dec 2016 - Nov 2017

*Responsible for the store presentation of all UK Craghoppers concessions to ensure consistency across the estate. *Action the delivery of the brand vision and overall presentation and upkeep of merchandising standards throughout every existing store and all new stores, fully supporting new store openings and existing store changes.*Assist with the production of brand consistent in-store plans and visual guides for own retail stores and concessions *Work with relevant teams to measure and evaluate the sales impact of our in-store work*Manage calendar of in-store merchandising activity and keep clear records of all store projects, shop measurements, window options*Take charge of POS matrixes*Organise and implement shop fits and re-branding exercises with Retail team*Coordinate POS creative, production and delivery to all UK concessions*Work with the whole marketing team to support in the strongly branded impactful cost effective trade stands at trade fairs and consumer events, both national and international Show less

Visual Merchandiser

• Jul 2014 - Dec 2016

• Responsible for the creative design, development, and delivery of Visual schemes for new concepts, refurbishments, window displays, shop floor display spaces and seasonal changes to tight deadlines• Understanding trends to benchmark the competition to ensure the latest styles are translated into our designs• Create and deliver awe-inspiring and inspirational shopping spaces• Design and implement projects for various events across numerous locations, notably The IdealHome Show and Wedding Fair• Ensure the Brand Identity of John Lewis is upheld to deliver a first class shopping experience• Use space planning systems to ensure display and selling spaces are profitable• Utilise Stock Control systems to ensure stock accuracy and minimise wastage• Promote departmental projects and schemes to stakeholders via social media and othernetworking forums• Deliver market leading merchandising and presentation standards• Make successful, commercial decisions to drive sales• Analyse sales figures and forecasting via report systems to maximise sales• Monitor departmental budgets to ensure targets are kept• Build strong relationships with senior management, head office, brands and other stakeholders • Organise and implement projects and events to highlight and promote brands Show less

Brand Creative Implementation - Secondment

• 2016 - 2016

Work with the team to implement the brand identity of John Lewis within a new branch Support with the launch of all branding and Point of Sale material in the new branchAct as a brand identity guardian, providing and communicating the rules and guidelines for internal and external stakeholders.Assist the coordinator with other duties relating to brand identity implementation and project management

Project Implementation - Secondment

• Aug 2014 - Nov 2014

• Support the launch of a branch’s new visual spaces, concepts and departmental layouts• Work with my team to ensure brand identity is prominent and consistent across the selling floorto a tight deadline• Create and deliver aw-inspiring and inspirational shopping spaces ahead of the store opening• Monitor stock control to accuracy and minimise loss• Ensure the team finished tasks to the set deadlines at a high standard• Make sure the Brand Identity of John Lewis is upheld to deliver a first class shopping experience Show less

Selling Assistant

• Sep 2012 - Jun 2014

• Contribute to my section’s sales, catchment sales and services targets• Lead training programmes for colleagues to support development opportunities• Monitor stock and cash loss to minimise business risk• Share knowledge and expertise with colleagues to develop department and branch performance• Support across other areas of the branch and departments when required• Brand ambassador by delivering high standard customer experience that is unrivalled in themarketplace• Excellent customer query and complaints resolution at the first point of contact• Carry out stock handling and systems processes to minimise business risk and loss• Identify and communicate opportunities for continuous improvement and greater efficiency Show less

Lecturer and Judge

• 2015 - 2016

As part of the Young Enterprise Programme, I was approached by the North West Manager to produce and deliver a presentation on the importance of Visual Merchandising in business. This presentation included both verbal and interactive aspects and I lectured the programme to a number or students from school age through to final year university students. At the end of the Young Enterprise course, I was invited to partake the role of a Judge over the students work, which included providing feedback and presenting awards. Show less

Supervisor

• 2009 - 2012

• Organising bookings and deliveries for customers and suppliers • Ensure processes are correctly followed by all members of staff • Mentor and develop other colleagues • Food and drink preparation • Provide excellent customer service and first point customer query resolution • Opening and closing the business, ensuring that the store is ready for trade • Use tills and systems to monitor stock orders and sales performance • Balancing cash registers and accounts at close of business • Take on managerial roles in the absence of the general manager Show less

Duke of Edinburgh Participant

• 2009 - 2012

Completed Bronze, Silver and Gold Duke of Edinburgh Awards Completed Bronze, Silver and Gold Duke of Edinburgh Awards